Chances are you can vaguely remember the last Apple ad you saw, but do you remember it in the same way you remember the company’s “1984” commercial for the original Macintosh, or its wonderful “Think Different” campaign? It’s been a while since we saw anything quite as iconic.
Apple still creates great commercials we can’t help but talk about, but many fans would say those ads aren’t as good as they once were. Has Apple lost its marketing magic, or is it just too difficult to create truly iconic ads in the digital age?
Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we battle it out over these questions and more!
With unparalleled numbers of orders from Apple, the iPhone 6s and 6s Plus may be the handset everyone’s talking about right now, but don’t think that Cupertino has given up on its previous record-breaker, the iPhone 6.
The company has debuted not one, two, three, but seven new ads and commercial spots showing off Apple’s current-gen iPhones. Check them out below:
Google has removed two Chrome extensions from its web store after it was discovered that they were serving unauthorized ads in violation of the company’s terms of service. Both “Add to Feedly” and “Tweet This Page” contained hidden code that served “undesirable” ads to their users while they were browsing the web, The Wall Street Journal reports.
Google is already serving you Gmail ads on your desktop, and soon you’ll see them on your mobile, too. Although they aren’t active just yet, there is evidence for them in the latest Gmail for Android release, which was made available to download via Google Play last week.
Google’s YouTube apps for Android and iOS have helped the company triple advertising sales on mobile in the past six months, the company has said. Mobile ads now contribute an estimated $350 million to YouTube’s revenue, with around a quarter of the site’s 1 billion users accessing videos on smartphones and tablets.
Scott Trattner, the executive creative director behind the “Genius” advertising campaign — which was quickly killed by Apple shortly after its debut — has left his role at TBWA/Media Arts Lab in favor of a new role with advertising agency 72andSunny.
When Apple first launched iAds back in April 2010, it was widely criticized by developers and advertisers due to Apple’s strict design requirements and a huge $1 million buy-in rate. iAds has finally gained momentum, though, and Apple just announced its 100th iAd campaign. How’d Apple turn things around?
If you’re the kind of person who loves to watch commercials – you’ll love Apple’s new iAd Gallery application that just hit the App Store. Apple describes the application as a “celebration of advertising,” allowing you to view every iAd currently on the network.
Featuring adverts from some of the world’s biggest brands, a spinning wheel view lets you scroll through the collection of iAds and view the ones that take your fancy. If you really enjoy a particular add, you can ‘love’ it and make it one of your favorites. You can also search the collection by advertiser, category, or feature.
It’s not just ads, however – you can also learn more about the products advertised and the advertising agencies behind them.
Despite all of its features, I’m still not sure I get the point of the iAd Gallery application. I spend a lot of time trying to avoid adverts, especially within iOS applications, so the idea of an app – with no other content but iAds – is my idea of a virtual nightmare.
Having said that, it’s certainly worth checking out – if only for a few minutes. In true Apple style it’s well made, easy to use, and contains a catalogue of iAds that aren’t quite as boring as other adverts.
Only Apple could get away with making an application full of its adverts and still be respected.