Our App Business section is brought to you by MacPaw, maker of proven Mac apps.
When you’re developing Mac apps, success can sometimes seem self-defeating. The better job you do, the less your customers need to buy subsequent versions of your app. Your job then shifts to marketing and an endless quest to acquire new customers in order to keep cash flowing in. Meanwhile, those who use a subscription business model for their software can easily enjoy that sweet, sweet recurring revenue.
Apple’s Mac App Store is broken. For developers and Mac users alike, the online store just isn’t working.
It’s too hard for buyers to find good software. And, thanks to Apple’s picky restrictions, the Mac App Store can make life difficult for developers.
Setapp, a Netflix-style subscription service for Mac apps, offers an innovative alternative. Instead of buying apps individually, you rent a bunch of them for $9.99 a month.
While it might sound unnerving to anyone accustomed to the idea of buying Mac apps outright, after using the service for two months, I found it liberating. Setup is dead-easy. And the selection is fantastic. Setapp serves up more than 60 Mac apps, all handpicked by MacPaw, the Mac development company that dreamed up the service.
Our App Business section is brought to you by MacPaw, maker of proven Mac apps.
Getting a bad app review is a definite bummer. When some faceless user trashes your labor of love in the App Store or some other public venue, it can really sting. But if you’re smart about it, you can turn negative reviews into positive opportunities for improving your app and winning committed customers.
Here’s how to spin bad app reviews into developer gold.
This post is brought to you by Agent.ai.
Not all businesses can afford a full-time staff of phone operators. And let’s be honest: Frustration with automated systems can leave customers looking for another place to do business.
Agent.ai has created something that bridges the gap — a customer relationship management (CRM) system that’s powered by machine learning. It comes in two forms: Co-Pilot and Auto-Pilot.
Our new App Business section is brought to you by MacPaw, maker of proven Mac apps.
For independent Mac developers, one of the big, daunting tasks that the Mac App Store efficiently handles is app licensing. You just submit your app, then the store manages the actual app license through its user accounts. But this unquestionable convenience comes with a few critical downsides.
Our new App Business section is brought to you by MacPaw, maker of proven Mac apps.
Sometimes you’ve got to think small to hit it big. For DigiDNA, a Swiss development team that makes popular software for managing iOS devices, that means functioning more like a tight rock ‘n’ roll band than a sprawling orchestra.
I work on an iPhone app called Reps & Sets as a hobby project in my spare time. This week, my partner and I came to the conclusion that there is no future for our app as a paid download, so we have reluctantly decided to make it free.
This was an incredibly tough call, because we have invested literally thousands of hours in developing our app over the years. Giving all that hard work away for free is heartbreaking. But we didn’t feel we had much choice.
Our new App Business section is brought to you by MacPaw, maker of proven Mac apps.
App developers put a lot of time and effort into preventing their apps from being cracked or pirated. But for every coder taking a step toward making an app more secure, there’s someone on the march to crack it. The integrity of any app is subject to an ongoing arms race.
The most popular and useful apps are the most likely to release the cracken (I’m so sorry), so finding out that a bunch of people have downloaded your app illegally can be worn as something of a badge of pride. But that’s cold comfort when you’re losing customers, so let’s take a look at a couple of the most likely app-cracking approaches developers should protect against.
Our new App Business section is brought to you by MacPaw, maker of proven Mac apps.
If you’re developing a Mac app, you’re faced with a major either/or decision: whether to distribute inside or outside of the Mac App Store (MAS). Sticking to the MAS means you’ve got access to tools for licensing, hosting, crash reporting and other necessary tasks. However, Apple’s tools may not be what’s best for your app.
Our new App Business section is brought to you by MacPaw, maker of proven Mac apps.
So you’re going to launch an app for Mac. Congrats! Now you’ve got to figure out an app marketing strategy that will get it to the widest audience possible.
There are many ways to approach the birth of a new product, but even in a field as fast-growing and dynamic as the world of apps, experience has yielded accepted wisdom about the best ways to start and maintain a successful campaign. Here are great rules of thumb for maximizing impact and customers for your app.
