8 takeaways from Apple’s Q4 2016 earnings call


Tim Cook
iPhone sales were down in Q4 2016.
Photo: Ste Smith/Cult of Mac

Apple can’t make enough iPhone 7 devices to satisfy demand from customers (and from Wall Street to make more money).

During Apple’s Q4 2016 earnings call today, Apple CEO Tim Cook and CFO Luca Maestri hinted that big things are in the pipeline that should put the company back on track to growth — and it all starts Thursday with the MacBook Pro.

Here’s what we learned from the Q4 earnings call:

Liveblog: Apple reveals its (relatively) meager Q4 2016 earnings


Q3 is usually Apple's weakest quarter.
Revenues are expected to be down year-over-year.
Photo: Ste Smith

Apple is set to report its Q4 2016 earnings today, only instead of it being a time for celebration, the company is expected to announce its first annual revenue decline in 15 years.

Apple CEO Tim Cook and CFO Luca Maestri warned Wall Street that this quarter wouldn’t smash any records, but with the iPhone 7 doing better than expected, could relief be on the way?

Investors and analysts will grill Apple about how well the company expects to perform next quarter during today’s earnings call. And Cult of Mac will be right here, liveblogging the whole shebang when it starts at 2 p.m. Pacific.

Come join the fun — it’s livestreaming on Apple’s investor site.

Apple leaks images of new MacBook Pro with ‘Magic Toolbar’


MacBook Pro
The Magic Toolbar looks like one long key.
Photo: Ste Smith/Cult of Mac

Need more proof that Apple is going to launch a new MacBook Pro on Thursday?

Apple accidentally leaked images of the OLED touchbar on the upcoming MacBook Pro in its latest update for macOS Sierra. Not only do the images confirm what we’ve known for months, but they also give us a glimpse at how the Magic Toolbar will work.

Check it out: