Most creative and designer types travel around with two things perpetually tucked under their arms: their portfolios, and their MacBooks. Vienna-based fashion designer Eva Zar decided to consolidate the two: her portfolio is a MacBook, at least in appearance.
Why does the latest iPhone still ship with just 16GB of storage as standard? Why does the new MacBook have only one USB port? Why does Apple make devices thinner and thinner rather than adding bigger batteries?
At Apple’s Worldwide Developers Conference in San Francisco this week, marketing chief Phil Schiller sat down with The Talk Show to address some of these questions.
If you’ve got an Apple developer account and a Mac, you might want to instal the latest OS X 10.11, better known as El Capitan, onto your machine right now.
Until it’s out of beta, though, you might want to consider installing it on a second partition of your Macintosh, in case things get wonky. It is a beta, after all, and you should never rely on a beta for a mission-critical device.
If you’re un-daunted still, here’s how to install El Capitan safely onto another partition on your Mac to try it out without nuking your current install of Yosemite.
The new MacBook has been out for a couple of weeks, and OS X apps are starting to take advantage of its Force Touch trackpad.
Pixelmator, a popular photo editor and Photoshop alternative on the Mac, is an early example of how third-party developers are utilizing Force Touch. The app recently added support for the pressure sensitive trackpad along with a number of other improvements.
In a video sent out to Apple retail employees, Apple’s senior vice president of retail Angela Ahrendts clarified that the Apple Watch will be arriving for many customers this Friday, but that online ordering was still the only way the Apple Watch can be purchased right now.
Ahrendts talks directly to retail employees, reminding them that the Apple Watch isn’t the only great new product aut right now, but that it is an entirely new type of product and way of selling things for Apple.
“This is not just a new product for us, this is an entirely new category,” she says in the video, “and it is the first time we’ve ever previewed a product two weeks before the availability.”
Even with the horrible audio echoes and Ahrendts’ vocal-pause-laden and seemingly unrehearsed speech, the video is a fascinating look at the messaging all Apple retail staff will be hearing this week as they prepare for the hordes of new customers looking to buy an Apple Watch or new Macbook.