All items tagged with "Macbook Air"

We’ll be back: Apple Store goes down prior to today’s event

Screenshot: Killian Bell/Cult of Mac.

Screenshot: Killian Bell/Cult of Mac.

Right on cue, the Apple Online Store has gone down hours ahead of today’s special event. When it returns later today, we expect to see new iPads, new Macs, and maybe even a new Apple TV.

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Sorry, there won’t be a Retina MacBook Air this Thursday

Photo: Apple

Photo: Apple

Last week we reported on how new, slimmer 12-inch Retina MacBook Airs have supposedly entered production, set to arrive in iPhone-inspired silver, gold and space gray color options.

With that being the case, some people have been asking whether we’re going to see the MacBook refresh at this Thursday’s Apple event.

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Ready your wallets and catch our Oct. 16th iPad and Mac predictions on The CultCast

cultcast-bono

This week on The CultCast: Just when you thought it was safe to close your wallet, Apple goes and announces yet another hardware event. Yessir, Oct. 16 is just days away, and if you’re eyeballin’ a new Mac or iPad, don’t miss our event-day predictions. Plus—-ever wonder what it’s like to have a brand new iPhone 6 Plus stolen right out of your hands? Well we can tell you firsthand, and we want your help to catch the crooks.

Chuckle your way through each week’s best Apple stories! Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let the chuckles begin.

Our thanks to lynda.com for sponsoring this episode! Learn virtually any application at your own pace from expert-taught video tutorials at lynda.com.

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Ready your wallets and catch our Oct. 16th iPad and Mac predictions on The CultCast

Click on for the show notes.

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Slimmer, lighter Retina MacBook Airs reportedly enter production

Photo: Apple

Photo: Apple

Quanta Computer has reportedly started production on Apple’s ultra-thin 12-inch MacBook Air notebooks — although production challenges may mean that it doesn’t hit shelves under after Christmas.

Citing sources in Taiwan’s supply chain, the Digitimes report states that the new MacBook Air is slimmer than both the existing 11.6- and 13.3-inch models, and may well sport Retina displays.

This ambitiously slim form factor is pushing component makers to the limit, however, and currently yield rate is not satisfactory, which has resulted in low output. It is hoped that this will increase from November onwards, although this may not be enough to see the notebooks arrive for the holiday season.

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Retina MacBook Air could land next year in space gray, silver and gold

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Ever since the release of the PowerBook G4, and with the exception of the plastic models, Apple has exclusively released its MacBook laptops in aluminum gray. But according to a new rumor, that may not last much longer: When Apple debuts the rumored 12-inch MacBook Air with Retina Display next year, it could come in two new colors: space gray and gold.

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The 10 biggest Apple announcements of all time

Steve Jobs presided over some memorable announcements during his time at Apple. (Picture: Flickr)

Steve Jobs presided over many memorable moments during his time at Apple. Here are our all-time favorites. Photo: Ben Stanfield/Flickr CC

Apple’s most-anticipated — and likely most-eventful — product introduction since the iPad is set for later this morning. It will undoubtedly be Tim Cook’s biggest moment yet as Apple’s CEO, with the company reportedly ready to unveil new products from what has been described as its most exciting product pipeline in a quarter century.

Anticipation among the Apple faithful couldn’t be any higher. Endless speculation and massive expectations about finally laying eyes on the long-awaited iWatch got us thinking about other memorable announcements from Apple’s 37-year history.

While you wait for this morning’s 10 a.m. liveblog from Apple’s big event, relive some of Cupertino’s past glories. Here are our picks for the 10 biggest Apple announcements of all time.

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Intel Broadwell processors could slim MacBook Air to just 9mm thick

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The Apple rumor mill has been abuzz for months with whispers that the company plans to release an even thinner MacBook Air with a Retina display, and Intel’s new line of Broadwell processors could be the vital component that makes that makes wafer-thin MacBooks a reality.

Intel’s Broadwell chips have been delayed b early manufacturing problems, but today Intel revealed new details on its new 14-nanometer processors that combine the high-performance of the Haswell Core i3, i5, and i7 processors, with low power improvements that may allow Jony Ive to slim the next MacBook Air down to just 9mm thick.

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All Surface, no substance: Microsoft’s new ads target MacBook Air

All Surface, no substance: Microsoft’s new ads target MacBook Air

Looks like Microsoft is up to its old tricks again!

Not happy to simply put out the Surface (and, to be honest, who can blame them?) and then let the market decide if it’s interested, the good folks at Redmond have decided on a new ad campaign that skewers Apple and its “You’re more powerful than you think” strap line.

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Decal makers enjoyed massive sales spike following Apple’s ‘Stickers’ ad

One of the great user customizations shown off in Apple's recent "Stickers" ad.

One of the great user customizations shown off in Apple’s recent “Stickers” ad.

Apple did sticker and decal makers a massive favour with its recent “Stickers” ad for MacBook Air, showing the myriad ways users choose to customize their ultra-thin Apple notebooks.

That is backed up by figures, unearthed by website Macstories, which discovered that sticker-makers did, in fact, receive a huge influx of new visitors following the ad — with sales in some cases quadrupling since Apple’s ad aired earlier this month. Geeky Decals, for instance, says that it was selling around 8-10 stickers per day prior to the ad, but is now selling between 40 and 50 per day.

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Safely get the grime off your beautiful Mac with these cleaning tips

Safely get the grime off your beautiful Mac with these cleaning tips

While our Macs were designed for power, they were also made for beauty. Sharply rounded edges and fine materials come together to create the computers we know and love. But with normal daily use, dirt and grime can make our Mac workhorses less attractive.

In today’s video, we show you the surprisingly simple steps you can take to relieve your Mac of filth and enjoy a cleaner, better-looking computing experience. Make use of these quick Mac cleaning tips and having a fresh-looking computer will be a cinch.

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