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Read Cult of Mac’s latest posts on commercial:

Copycat Xiaomi steals Apple ads to promote its Memoji clone

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This looks familiar.
Photo: Apple.

Xiaomi’s new Memoji clone isn’t the first product it has shamelessly stolen from Apple. But it might just be its worst ripoff to date.

That’s not because Mimoji and Memoji sound exactly the same, or because the character designs are nearly identical. It’s because Xiaomi brazenly stole Apple’s commercials to promote it.

Take a peek at the concept art behind Apple’s iconic 1984 ad

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1984
This is a shot from one of the most iconic ads of all time.
Photo: Apple

Apple’s “1984” Macintosh commercial isn’t just the most iconic Apple ad in history, but one of the greatest advertisements ever created anywhere.

Now, three-and-a-half decades after the ad aired, the original storyboard for the commercial has popped up online. It offers a glimpse at the process which led to Blade Runner director Ridley Scott’s masterful ad.

Apple Music could soon be open to businesses

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Grab the latest update from the Play Store now.
Photo: Apple

Apple Music could be opened up to businesses to allow streaming in public places.

The “Apple Music for Business” trademark was filed for late last month in the U.S. — and in other territories back in June. The filing states the trademark would be applied to a number of different areas, including commercial use.

Slumping Galaxy sales lead to weak Samsung earnings

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The Galaxy S9 isn't selling as well as expected.
Photo: Samsung

Despite releasing a series of iPhone-bashing commercials, Samsung’s own smartphone sales are beginning to decline drastically. And investors are not pleased.

Samsung posted a second-quarter earnings report Monday that put an end to its streak of record-breaking financial results. While the company’s memory chip business is doing well, sales of its flagship Galaxy S9 smartphone and display panels are slipping after the company saw huge profit growth in 2017.

Watch all of Apple’s new iPhone videos right here

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iPhone X
The new iPhone X has arrived.
Photo: Apple

Apple just published a plethora of new videos and commercials today to go alongside the unveiling of the iPhone X, Apple Watch Series 3, iPhone 8 and iPhone 8 Plus.

The new videos also include the inspiring “Dear Apple” ad that Tim Cook showed of Apple customers reading real letters sent to the company after the Apple Watch inspired them to lead healthier lives.

Watch them all right here:

Sonos’ latest ad ‘borrows’ from classic Apple commercial

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Strangely familiar.
Photo: Sonos

Apple’s iconic “1984” Macintosh ad, directed by Ridley Scott, debuted 33 years ago last month, but that doesn’t mean it’s not still being ripped off by other tech companies.

The latest culprit is Sonos, which just debuted a new 90-second commercial in which a rebel with a cause (and apparently enough money to throw around perfectly good speakers) hurls a hammer… err, we mean Sonos speaker through the windows of her neighbors, who have the audacity to be enjoying a music-free evening.

Fight the power!

Apple’s new MacBook Pro ad celebrates invention of the Touch Bar

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The Touch Bar is Apple's newest brilliant idea.
The Touch Bar is Apple's newest brilliant idea.
Photo: Apple

The new MacBook Pro finally lands in stores this week, and an awesome new Apple ad celebrates the arrival.

In the new spot, called “Bulbs,” Apple links the invention of fire, the wheel, plow and more to the creation of the Touch Bar, the thin OLED strip that completely changes how you interact with your Mac.

Apple’s touching Mother’s Day ad was shot on iPhone

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Apple's new ad is all about moms.
Apple's new ad is all about moms.
Photo: Truman P/Youtube

Mother’s Day is less than a week away and to celebrate, Apple has published a new video ad that spotlights mothers across the globe.

The new ad was shot entirely on iPhone, only instead of hiring a high-profile filmmaker to shoot the touching commercial, Apple compiled a collection of photos and short videos of moms shot by amateur photographers and iPhone users.

Watch it below:

Sprint ad hits Verizon right in the balls

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Sprint isn't satisfied with Verizon's ballsy claims.
Photo: Sprint

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Sprint isn’t satisfied with Verizon’s ballsy claims. Photo: Sprint

The war between mobile carriers in the U.S. continues to heat up and with the latest battle, it’s personal. Sprint came out with a new ad that directly targets Verizon’s from just a few weeks ago. Using big, colorful balls to symbolize network quality and performance, Sprint claims Verizon’s ad is rubbish and outdated while the yellow network is the true champion.

What happened to Apple’s marketing magic?

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When will we see another "1984?"
Photo: Ste Smith/Cult of Mac

Chances are you can vaguely remember the last Apple ad you saw, but do you remember it in the same way you remember the company’s “1984” commercial for the original Macintosh, or its wonderful “Think Different” campaign? It’s been a while since we saw anything quite as iconic.

Friday-Night-Fights-bug-2Apple still creates great commercials we can’t help but talk about, but many fans would say those ads aren’t as good as they once were. Has Apple lost its marketing magic, or is it just too difficult to create truly iconic ads in the digital age?

Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we battle it out over these questions and more!

Rewind: The best TV ads of 2014

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We'll all remember Monty. GIF: Cult of Mac
We'll all remember Monty. GIF: Cult of Mac

A great TV commercial will often be remembered for a lot longer than the product it’s trying to sell, so it’s no wonder companies spend hundreds of millions every year in pursuit of that one ad that will be a huge success. Some of the best ads we’ve seen this year come from the likes of Budweiser, P&G, Save The Children, and of course, Apple — and you’ll find them in the roundup below.

Look Familiar? Universal Studios’ New Ad Borrows A Lot From Apple

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You’ve most probably seen Apple’s tear-jerking “Misunderstood” Christmas commercial: an ad about a seemingly isolated teenager who spends the holidays with their face buried in their iPhone — only to reveal at the end that they’ve been using the device’s camera to create a touching tribute to family togetherness.

Well, it seems that someone from Universal Studios Orlando’s ad agency David&Goliath also watched it (or else this whole thing is an amazing coincidence) because the theme park’s new ad — embedded above — bears an uncanny resemblance to Apple’s much-lauded commercial.

Apple & Samsung Face Off In New Windows Phone Commercial [Video]

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It looks like Microsoft has been taking a sneaky peek at Samsung’s guide to marketing. Rather than touting new features or specifications in its latest Windows Phone commercial, the company has taken to bashing the competition instead.

The minute-long clip sees Apple face off against Samsung during a massive wedding brawl as the two companies trade insults over smartphones.

Samsung Actually Made A Good Galaxy Ad Thanks To Seth Rogen & Paul Rudd [Video]

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No, that headline isn’t wrong — Samsung has actually made a Galaxy commercial for the Super Bowl that doesn’t such. It features Knocked Up stars Seth Rogen and Paul Rudd, who play two writers pitching ideas for Samsung’s next commercial to Breaking Bad’s Bob Odenkirk.

It doesn’t mock other companies or rival devices, and it’s actually pretty hilarious. Check it out below.

A Touchscreen iMac Might Be Impractical, But It Would Look Awesome In The New iPad Mini Ad [Video]

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The iMac touch might be impractical, but it looks good in the new iPad mini commercial.
The iMac touch might be impractical, but it looks good in the new iPad mini commercial.

Steve Jobs said that touchscreen desktops just don’t work, pretty much ruling out the possibility of a touchscreen iMac in the future. But he also said that tablets under ten inches don’t work, and his company is now selling the awesome iPad mini. There’s every chance, then, that we’ll see an ‘iMac touch’ someday, and it’ll fit in perfectly alongside Apple’s iOS devices — as this awesome concept commercial demonstrates.