Apple will be building its largest store to date in Grand Central Terminal. Photo from Trey Ratcliff at www.StuckInCustoms.com
Apple will be building a massive store in New York’s Grand Central Terminal, we have independently confirmed.
The store will open in the fall, likely early September — and it will be Apple’s largest retail space in the world.
The store already has a name: Apple Store, Grand Central, according to a source close the company. The source said Apple will be making an internal announcement within the next month or so.
“The company will certainly pull out all the stops on this one,” said the source, who asked not to be named.
This year is the 10th anniversary of Apple retail, and Apple wants to make a big splash, our source said. Apple’s retail operation has been a spectacular success, helping fuel the company’s explosive growth and creating shops that make twice as much money as Tiffany & Co.
Apple’s long allowed customers to return or exchange purchases for up to 14 days, no questions asked, but that’s not to say they’ve ever wanted to encourage it: every time you exchange an Apple product, you’re charged a 10% restocking fee for an opened product, which has always seemed a tad miserly and anti-consumer for a company that otherwise so strongly focuses on the customer experience at their retail outlets.
Great news, then. It seems that Apple intends on ditching the 10% restocking fee come Tuesday. They don’t source their assertion, but they seem pretty confident.
It’s not a big deal — unless you’re the sort of person second-guessing a top-of-the-line Mac Pro who has previously had to eat a few bills — but it’s a nice change that should make switching to a Mac for the first time even more painless than it already is.