A Florida man has been charged with federal wire fraud for racking up $309,000 in illegal credit card transactions, with many of them carried out at Apple Stores.
Sharron L. Parrish Jr. visited different Apple Stores — including those in Brandon, Boca Raton, Millennia and Wellington Green — and spent up to $7,400 in each one; adding up to a total of 42 purchases.
Hearing an Apple executive talk about their work in a relaxed setting is pretty unusual stuff, but that’s what happened earlier this week when Lisa Jackson, Apple’s VP of Environmental Initiatives, spoke as part of Fortune’s Brainstorm Green conference.
The 16-minute conversation, with Fortune Senior Editor (and former Apple author) Adam Lashinsky, touches on various topics related to Apple’s desire to go green — including some potentially revolutionary plans for its 400+ chain of retail stores.
When you walk into an Apple Store — the minimalist design, the Macbook screens tilted just so, the approachable, encyclopedic sales staff — you might be forgiven for being a little bit speechless.
It’s not unlike walking into a Porsche or Mercedes dealership — you don’t expect to find bargain bins full of junk. The presentation is, in fact, as important as the product, and once inside, you’re going to hand over your money to get both.
Even though Apple stores have become tourist attractions in their own right where folks come from countries like Sweden and Brazil to purchase these great products at prices lower than at home, savvy customers might someday shun those stunning glass facades and signature spiral staircases for cheaper prices found elsewhere.
A new report by DealNews shows that Apple products are getting deeper discounts sooner in a product lifecycle than ever before, begging the question: is the Apple Store the best place to buy your gear?