Jony Ive: Apple has a ‘lot to learn’ about wearables

A starry-eyed, slurry-tongued Jony Ive raves about the Apple Watch in a new parody video. Photo: Gizmodo
Jony Ive is excited about seeing where the Apple Watch goes in future.
Photo: Gizmodo

Jony Ive suggests that Apple is bound to make some missteps as it continues to explore wearable devices, and offers some vague, tantalizing hints about Apple’s plans for the Apple Watch in a new interview.

“Regardless of whether we declare an interest in fashion or not, we are making products that are more and more personal, products that you wear and you wear every day,” he told Business of Fashion ahead of the Apple-sponsored Met Gala. “We’ve not done that before and we’ve got a lot to learn.”

Apple in a word is …

What does Apple mean to you?
What does Apple mean to you?
Illustration: Ste Smith/Cult of Mac

Over the past 40 years, Apple has been many things to many people. Innovative or imitative, premium or overpriced, saintly or evil — everybody’s got their own take on what Cupertino and its revolutionary products mean.

While Apple was founded on April Fools’ Day in 1976, the company and the profound impact that its shiny devices have made on our lives is truly not a joke. Here’s what Cult of Mac staffers said when asked to describe what the company means to them in a single word.

Apple erects giant display worth $1.5 million in ‘next-gen’ retail store

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AppleStore_7
Apple Stores just got a bit more spectacular.
Photo: Photo: Ste Smith/Cult of Mac

Whether it’s adding tree-lined avenues or high-tech display tables for showing off the Apple Watch or iPhone, the design of the Apple Store is constantly changing.

The latest innovation is a giant floor-to-ceiling television display, which can be seen at Apple’s new Saddle Creek Store in Germantown, Tennessee.

And you thought the 12.9-inch iPad Pro had a big screen!