Apple erects giant display worth $1.5 million in ‘next-gen’ retail store

By

AppleStore_7
Apple Stores just got a bit more spectacular.
Photo: Photo: Ste Smith/Cult of Mac

Whether it’s adding tree-lined avenues or high-tech display tables for showing off the Apple Watch or iPhone, the design of the Apple Store is constantly changing.

The latest innovation is a giant floor-to-ceiling television display, which can be seen at Apple’s new Saddle Creek Store in Germantown, Tennessee.

And you thought the 12.9-inch iPad Pro had a big screen!

iPhone 7s Plus may get curved glass body

By

Does iPhone really need to get bigger?
While the iPhone 7 might look much like current models, Apple reportedly is planning a big change for 2017.
Photo: Ste Smith/Cult of Mac

The iPhone may finally ditch its metal casing in 2017 in favor of a new curved glass body similar to the one on Samsung’s Galaxy S7 edge.

Apple’s next big redesign of the iPhone is slated for next year, reports KGI Securities analyst Ming-Chi Kuo, who claims in his latest note to investors that Apple will pair the new case design with a 5.8-inch AMOLED display.

Does the world really need a thinner iPhone?

By

Apple's new aluminum will kill Bendgate. Photo: Unbox Therapy
Do phones need to be this skinny?
Photo: Unbox Therapy

A joke in Zoolander 2 pokes fun at the ’90s craze for tiny cellphones, something which today seems as retro as flannel shirts and Pulp Fiction posters in your dorm room.

With the upcoming iPhone 7, Apple is apparently showing us the next iteration of that ideal by bringing us a smartphone so thin — just 6.1 mm thick — that even Victoria’s Secret models would advise it to eat a sandwich.

But are super-slim iPhones what users really want, or have Jony Ive and Apple’s design team taken things too far?

How Apple’s super-secret Industrial Design team really works

By

Apple's Industrial Design team at the Apple Watch unveiling.
Apple's Industrial Design team at the Apple Watch unveiling.
Photo: Leander Kahney/Cult of Mac

This feature is adapted from my book, Jony Ive: The Genius Behind Apple’s Greatest Products. It offers a rare look inside one of Apple’s most secretive institutions: the Industrial Design studio.

Where do Apple’s great products come from?

For the last 18 years — since Steve Jobs returned to the company in 1997 — most of them have come out of Apple’s Industrial Design studio, a small and secretive group of creatives headed up by celebrated British designer Sir Jony Ive.