Ive addresses the history of the Touch Bar project, touches on his rationale for ruling out a touchscreen Mac, and explains why thinking different is easy — but doing so is only a small part of the innovation battle.
Apple faces a serious challenge when it rolls out the rumored OLED “Magic Toolbar” on new MacBook Pros tomorrow: It must convince the world that the new adaptive touchpad is more than a gimmick.
Offering customizable function keys that work in different ways depending on which apps are running, the Magic Toolbar could make the new MacBook Pro one of Apple’s most exciting laptops in years.
But to be more than a gimmick, the Magic Toolbar needs to improve the way we interact with our Macs, not simply add another confusing control element to the laptops. The Magic Toolbar needs to make it easier to perform tasks that we now do using keyboard shortcuts or on-screen toolbars. If it can’t do that, the Magic Toolbar will go down in the history books as a failure.
Luckily, there’s one simple step Apple can take to ensure that the Magic Toolbar becomes a success.
Apple’s second beta for iOS 10 is jam-packed with new features and changes to go along with the big batch of bug fixes.
More than 50 changes have been discovered by developers, affecting everything from Apple Music to widgets. A lot of the changes are very minor UI tweaks that would probably go unnoticed by many users, but Apple has also added some huge additions to the Home button, Messages, Notification Center and more.
Sometimes affectionately called the “cheese grater,” the original Power Mac G5 first went on sale on June 23, 2003 — offering what was then Apple’s fastest-ever machine and the world’s first 64-bit personal computer.
Check out the video of Steve Jobs introducing the computer 13 years ago today.