June 23, 2003: Apple launches its gorgeous Power Mac G5, a powerhouse desktop computer with a perforated aluminum chassis that earns it the affectionate nickname the “cheese grater.”
Starting at an affordable $1,999 (nearly $3,200 adjusted for inflation), the Power Mac G5 is the world’s first 64-bit personal computer. It’s also Apple’s fastest machine yet.
Contrary to rumors, the upcoming M2 MacBook Air may not come in the same eye-catching colorways as the M1 iMac.
Instead, it will be available in the standard three colors as the current-gen MacBook Air, with a shade of blue being the only new addition to the lineup, according to the latest intel.
It’s understandable if you’re feeling slightly underwhelmed by the upcoming iPhone 14. Leaks, combined with artist renders, give us an early glimpse of the iOS handset coming this autumn. And if they’re accurate, this year’s iPhone lineup will look nearly identical to its predecessors going back years.
That’s because Apple uses a three-year cycle in iPhone designs these days. That’s not laziness – there’s a solid reason for the choice.
Six months after its launch, people are still griping about Apple Watch Series 7. Even our own Lewis and Erfon recently agreed on The CultCast that Series 7 wasn’t worth the upgrade.
Many have moaned that it lacks new features, with some even suggesting it was a last-minute rush-job on Cupertino’s part. Personally, I don’t believe a word of it. I love my Series 7 and I think the haters have got it all wrong. Here’s why.
Former Apple design chief Jony Ive recently served as a guest editor for the UK’s Financial Times. In the magazine’s “How to Spend It” issue, he lists a dozen tools he finds indispensable for “making.”
More specifically, these are his top picks “for making, for marking, for measuring, and carrying with you every day.”
But don’t break your neck craning to see if he included any Apple items, or even computing products. He didn’t.
May 8, 1997: Apple launches the PowerBook 2400c laptop, a 4.4-pound “subnotebook” that’s the MacBook Air of its day.
The PowerBook 2400c predicts the rise of speedy, lightweight notebooks, while also paying tribute to Apple’s past. Its design echoes the original PowerBook 100. Even years later, it remains a cult favorite among many Mac users.
May 6, 1998: Steve Jobs unveils the iMac G3, a brightly colored, translucent computer that will help save Apple.
Ten months after Jobs’ new management team takes over, the iMac loudly announces that the days of Apple quietly fading into the background are over.
March 29, 2012: Apple settles its “Antennagate” controversy by giving affected iPhone 4 owners the chance to claim a whopping $15 payout.
The settlement covers customers who experienced problems with the phone dropping calls due to its cutting-edge design, but were not able to return their handsets (or didn’t want a free bumper from Apple to mitigate against the problem).
While it’s arguable whether a $15 payout was worth filing all the paperwork necessary to claim the cash, the Antennagate story and the subsequent class-action lawsuit generated big headlines at the time.
March 20, 1997: Apple launches its Twentieth Anniversary Macintosh, a futuristic, special-edition Mac that’s ahead of its time in every way.
Not part of any established Mac line, it brings a look (and a price!) unlike anything else available. And yet the Twentieth Anniversary Macintosh promptly bombs. Today, it’s a collector’s piece.
March 19, 1990: The ultra-fast Macintosh IIfx makes its debut, sporting a hefty price tag appropriate for such a speedy machine.
The fastest Macintosh of its day, it boasts a CPU running at a “wicked fast” 40 MHz. It gains an additional speed bump from a pair of Apple-designed, application-specific integrated circuits. Prices start at $9,870 and run up to $12,000 — the equivalent of $21,425 to $26,048.91 in 2022 terms!
