July 11, 2008: The iPhone 3G goes on sale. Expectations for the smartphone sequel run high, and Apple delivers with the addition of GPS, 3G data and a higher-quality build.
To make things even better, Apple’s second smartphone runs on a new mobile operating system. iPhone OS 2 introduces a better Mail app, turn-by-turn navigation and a little something called the App Store.
Although Apple leaves the door open to possibly reintroducing the remarkably clear G4 Cube at a later date, this never happens. The stylish computer is superseded by Apple’s upgrade to G5 processors and then Intel Core-based Macs.
As a design student back in the 1980s, a teenage Jony Ive spent a semester with a design agency in London, the Roberts Weaver Group. One of his first projects was designing a new pen for Japan’s Zebra Co. Ltd., a pen-maker based in Tokyo.
Ive’s TX2 pen was made of white plastic — the beginning of a life-long obsession with the color — and had a pair of rubbery side panels for a better grip. But what set the pen apart from every other was a nonessential feature — a ball-and-clip mechanism on the top that served no purpose other than to give the owner something to fiddle with.
Ive noticed that people fiddled with their pens all the time. So he decided to give his pen something he called the “fiddle factor.” This crucial insight ultimately became an essential element of Apple design as Ive rose to become Cupertino’s chief design officer.
While Jony Ive’s departure from Apple is being called “the end of an era,” not everyone is sad to see him go. This company’s Chief Design Officer has legions of fans but he also has detractors who blame Ive for repetitive designs, flawed keyboards and more.
The new Mac Pro sure looks a lot like a cheese grater, but it turns out that it’s pretty bad at grating cheese.
YouTuber machinist Winston Moy painstakingly re-created the complex circular structure of the new Mac Pro grille using his Shapeoko mill to put Jony Ive’s work to the test. The video of the entire process proves quite fascinating. However, the end result kind of disappoints.
This week on The CultCast: WWDC 2019 is right around the corner, and a new report sheds light on everything Apple’s prepping to reveal. We discuss! Plus: The magic of Corning glass, and how making your iPhone just slightly thicker would make it indestructible. And we reveal how (and why) Jony Ive created the massive mystery rainbow stage now present at the heart of Apple Park.
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