Apple took a lot of heat for ditching the headphone jack with iPhone 7. Many labeled the omission a huge mistake, and some even went as far as to say it would leave sales in the gutter. But just over a year on, other big names are following suit.
August 27, 1999: Apple replaces the striped, multicolored logo it used since 1977 with a new single-color version.
The replacement of the iconic logo shocks many long-time Apple fans. However, it is part of a sustained, company-wide overhaul on the part of Steve Jobs. The makeover includes new products, the “Think Different” ad campaign, and eventually the removal of the word “Computer” from the company’s name.
The latest rumors about the next-generation Apple Watch indicate it might come with LTE cellular data in a slick new design. But Apple Watch already offers data connectivity via iPhone, and Cupertino’s marketing tends to focus on benefits, not features. So how will Apple craft a new product story around built-in cellular?
My guess is it will all be about replacing the need for a very old technology: pockets. Apple Watch Series 3 will move all the contents of our pockets into the cloud.
July 17, 2002: Apple ships a new super-sized iMac G4, offering a 17-inch widescreen LCD display that becomes the envy of most computer users at the time.
“The best consumer desktop just got even better,” says Steve Jobs of Apple’s new all-in-one computer. “Having this gorgeous 17-inch flat screen floating in mid-air right in front of you is simply breathtaking. There’s nothing like it in the PC world.” He wasn’t wrong!
July 11, 2008: The iPhone 3G goes on sale. Expectations for the smartphone sequel run high, and Apple delivers with a the addition of GPS, 3G data and a higher-quality build.
To make things even better, Apple’s second smartphone runs on a new mobile operating system. iPhone OS 2 introduces a better Mail app, turn-by-turn navigation and a little something called the App Store.
Apple Park is a physical manifestation of Steve Jobs’ undying hubris, a monument to fussy perfectionism that’s as crazy as his NeXT Computer, the not-entirely-successful computer he launched after being booted from Apple in 1985.
That’s the premise of a new Bloomberg op-ed, which draws parallels between the new Apple campus and one of Jobs’ most notorious tech launches. It’s interesting, but ultimately wrong. Here’s why.
It’s hard to put into words the iPhone’s massive impact on society over the past decade. But we tried! In this week’s Cult of Mac Magazine, we’ve rounded up our best coverage (including stories from our collaboration with Wired UK) of the iPhone’s 10th anniversary.
This week on The CultCast: You’d never know it from Steve Jobs’ effortless keynote introduction, but the original iPhone was plagued with huge design and production issues that almost made Apple call it quits — right up until the day it was released! To commemorate the iPhone’s 10th anniversary, we’ll recount some of the incredible stories behind iPhone’s beleaguered early days, and celebrate how Apple pulled off one of the greatest device launches in history.
Our thanks to Shutterstock for supporting this episode. Kickstart your next interactive project with video clips or music tracks from their collection, and save 20 percent for a limited time at shutterstock.com/cultcast.
Apple is famous for its iconic designs, but is the company slowly losing its way?
Products like the Apple Pencil and Smart Battery Case suggest that Apple’s design team might be missing a certain spark. Even the iPhone, once the prettiest smartphone by a long shot, is now being outshone by rivals from the likes of Samsung and LG.
Join us in this week’s Friday Night Fight as we battle it out over whether Apple design has become lazy and boring. And be sure to have your say!
One day in early 2005, interface designer Bas Ording was sitting in a secret, windowless lab at Apple HQ when the phone rang. It was Steve Jobs.
The first thing Jobs says is that the conversation is super-secret, and must not be repeated to anyone. Ording promises not to.
“He’s like, ‘Yeah, Bas, we’re going to do a phone,'” Ording told Cult of Mac, recalling that momentous call from long ago. “‘It’s not going to have any buttons and things on it, it’s just a screen. Can you build a demo that you can scroll through a list of names, so you could choose someone to call?’ That was the assignment I got, like pretty much directly from Steve.”