YouTuber gets hands-on with new (RED) iPhone 7 Plus

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Screen Shot 2017-03-22 at 07.30.34
The world's first YouTube unboxing of the new iPhone.
Photo: MKBHD/YouTube

While the rest of us are going to have to wait for preorders to open on March 24, lucky YouTuber Marques Brownlee, a.k.a. MKBHD, has already gotten his hands on the newly-announced (PRODUCT)RED iPhone 7 Plus.

And, wouldn’t you know it, he’s treated the world to an unboxing video. Check it out below.

This is the (RED) iPhone 7 Apple should have made

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It looks way better with a black front.
It looks way better with a black front.
Photo: Benjamin Geskin/Twitter

Apple shocked no one this morning by announcing a new special edition (PRODUCT) RED version of the iPhone 7, but not everyone is in love with the new color.

iPhone lovers took to Twitter to complain about the new color scheme that features a red anodized aluminum shell and a white front glass panel. To show how much better the device could have looked, one concept designer created some mockups of what it would be like with a black front and we’ve got to say, this would’ve been so much better.

Here’s another angle:

CloudBerry Backup gives you total control of your Mac backup

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CloudBerry Backup
CloudBerry Backup gives you plenty of options when it comes to backing up your Mac.
Image: CloudBerry Lab

RED or dead? Apple’s best and worst PRODUCT(RED) devices

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Which Apple PRODUCT(RED) product has us seeing red?
Which Apple PRODUCT(RED) products have you seeing red?
Image: Ste Smith/Cult of Mac

The new PRODUCT(RED) iPhone is the latest limited-edition Apple product to turn a crimson paint job into a pile of green, all for a worthy charity.

Apple got involved 11 years ago with The Global Fund to benefit AIDS programs in Africa. In that time, Apple has raised millions of dollars for the charity — and released some pretty sweet special-edition products to boot.

Here are our picks for the best Apple PRODUCT(RED) products (plus, the absolute worst of all time).

This handmade Apple Watch band is a true triple threat [Watch Store]

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The Triple Tour is handmade from a solid piece of vegetable-tanned leather, and can be worn three ways.
Photo: Traci Dauphin/Cult of Mac

In a tiny workshop in Austin, Texas, one of my all-time-favorite leather straps for Apple Watch is made carefully by hand. The Triple Tour Band by Arrow & Board is a “split” version of the ubiquitous Double Tour strap — popularized by the beautiful albeit monstrously-priced Hermès version.

Best yet, Cult of Mac Watch Store is giving you 10 percent off any Triple Tour or Arrow & Board strap with this code at checkout: Arrow&Board2017

Finnish company gives iPhone the Midas touch

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Think your iPhone 7 looks like all the others? These gilded 7s, which includes one to mark the Year of the Rooster, were designed to appeal to the Chinese market.
Think your iPhone 7 looks like all the others? These gilded 7s, which includes one to mark the Year of the Rooster, were designed to appeal to the Chinese market.
Photo: Legend

Martti Virta knew he wanted to create a luxury brand. He just needed an everyday object he could reimagine with opulence.

The Helsinki entrepreneur knew little about the artisanal processes to make gold and jewels adhere to a surface but admired how the famed S.T. Dupont of Paris did so with fountain pens and lighters in pioneering the “Art of Living Well.”

Virta settled on the iPhone as his popular status symbol, but it proved a difficult surface to coat with gold.

4 biggest surprises from Apple’s totally unsurprising update

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Will we get more than the iPhone 7 next week?
None of today's announcements were keynote-worthy.
Photo: Apple

Apple’s “surprise” announcement of new products and software wasn’t all that surprising if you’ve been keeping up with the latest rumors.

Today’s updates were practically announced yesterday when the company said its store would be down in the morning for “maintenance.” Despite all the rumors of new iPads and RED iPhones that have been out for weeks, Apple still managed to sneak in a few surprises that were both good and bad.

We’re eagerly awaiting Apple’s rumored April keynote, but here’s the biggest, most surprising news from today’s teaser.