The debut of Apple’s first original TV series, Planet of the Apps is getting off to a rocky start. Early reviews have been profoundly negative and the show’s ad campaign certainly isn’t winning over any new fans.

Apple’s Twitter account for Planet of the Apps sent out a new ad today that caused an uproar among fans who slammed it for being anti-family and promoting workaholism. The ad features one of the show’s app developers bragging about how he rarely sees his kids. It was quickly pulled but not before someone snapped a screenshot.

Take a look at the tone-deaf ad:

With its new reality show Planet of the Apps, Apple didn’t try to reinvent the wheel. It slapped a new body on a well-worn vehicle — wannabe entrepreneurs pitching their precious ideas to a panel of questionable celebrity experts — and drove straight to “Meh-ville.”

Prepare yourself for Apple’s first teaser trailer for Planet of the Apps, because it’s a total cringe-fest.

Billing Jessica Alba and Gwyneth Paltrow as some of “the world’s most culturally influential entrepreneurs,” the Shark Tank ripoff pairs budding app developers with tech luminaries and venture capitalists who can help make their App Store dreams a reality.

Cupertino’s slow flirtation with Hollywood nearly landed Apple an exclusive iTunes movie deal with comedian Chris Rock, according to a new report.

Apple has shown interest in producing original video content of its own. The company bought the rights to James Cordon’s Carpool Karaoke TV show, and it appears Apple has some tepid interest in making the type of movies you’d find on Netflix.

Apple has added movie star turned business woman Jessica Alba to the cast of its first unscripted TV Series, Planet of the Apps, and just like her future co-hosts Will.i.Am and Gwyneth Paltrow, she’ll use her nonexistent coding skills to “mentor” developers.

Think you got what it takes to survive The Planet of the Apps?

Apple is looking for a few talented developers to star in the inaugural season of its first ever reality TV series that will focus on the hard knock life of developers and the apps they create.

This week on Cult of Mac’s: Rumors point to an iPhone 7s with a drastic redesign, facial recognition and the return of the glass front and back. Plus: Folks around the world line up for the Tesla Model 3; Apple is making a show about apps hosted by technology expert musician Will.i.am; why the new iPad Pro is not a notebook replacement for the masses; and, in a bizarre plot twist, Apple seeks FBI’s iPhone unlocking secrets.

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The next piece of original video content coming out of Cupertino is going to look more like a big iPhone ad than a TV show.

Apple revealed today that is working with Black Eyed Peas singer and failed tech visionary Will.i.am to create a new unscripted TV series that’s all about apps.

Black Eyed Peas founder Will.i.Am has been an Apple fanboy for years, but when it comes to supporting Jony Ive’s new wearable, the singer thinks it’s just weird.

During a panel discussion at the Cannes Lions festival, Mr I.Am said he recently saw a man at the gym with an iPhone 6 strapped to his arm even though he was wearing an Apple Watch, and it just didn’t look right he told SaleForce CEO Marc Benioff.

Dr. Dre has been busy celebrating the Beats acquisition with fountains of Hennessy but the world’s favorite hip-hop producer isn’t the only musician who stands to make a fortune off Apple’s big purchase.

Enter William Adams. You probably know him by his stage name, Will.i.am of the Black Eyed Peas. He’s been pimping the Beats brand since day one and for his loyalty he’s been blessed with founding shares in the company that stand to make him more money than he ever saw from his Grammy-winning song, “I Gotta Feeling.”