Today at Apple

Take a peek at South Korea’s newest Apple Store

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Apple Hongdae store in Seoul, South Korea
Apple Hongdae opens on Saturday in Seoul.
Photo: Apple

Apple previewed Apple Hongdae Thursday, its seventh Apple Store in South Korea and 100th in the Asia-Pacific region, opening Saturday in a busy university neighborhood in Seoul with a daily Today at Apple Pop-Up Studio featuring hip-hop artist Beenzino.

“We couldn’t be more excited to bring our customers in Korea something special at the start of the year with the opening of the all-new Apple Hongdae,” said Deirdre O’Brien, Apple’s senior vice president of Retail.

Apple shows how it empowers small-business success

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With National Small Business Week upon us, Apple celebrates how it helps entrepreneurs.
With National Small Business Week upon us, Apple celebrates how it helps entrepreneurs.
Image: Apple

With National Small Business Week starting Sunday, Apple profiled three small businesses Wednesday, describing how they harness Apple products to grow.

In addition, the company will feature “Grow Your Business with Apple” Today at Apple sessions next week in select U.S. cities.

New Apple Store in Seoul opens Gangnam style!

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The distinctive glass facade of the new Apple Gangnam store in Seoul, South Korea.
Just look at that gradient frit!
Photo: Apple

The new Apple Store that opens Friday in South Korea looks a little different than your typical sparkling shrine to the empire that iPhone built.

The new Seoul store’s striking facade features a “completely new gradient frit and mirrored coating treatment that blurs the transition from top to bottom,” Apple said Tuesday in a press release previewing Apple Gangnam. The building’s unique face also “shifts in appearance during different times of day or seasons.”

Fritted glass — which is “printed with ink that contains ultra-small particles of ground-up glass – a.k.a. ‘frit,'” according Dip-Tech — proves popular with modern architects. (To me, it just looks cool.)

Ted Lasso star puts human face on privacy in new Apple video

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Actor Nick Muhammed -- aka Nate on
Actor Nick Muhammed -- aka Nate on "Ted Lasso" -- makes learning about iPhone privacy features fun.
Photo: Apple

Marking Data Privacy Day on Tuesday, Apple introduced new educational resources meant to help users take better control of their data, including a whimsical short film starring one of Ted Lasso‘s popular cast members.

The video, a new Today at Apple Session and Cupertino’s added statements on its ongoing security efforts come amid ever-rising cyberattacks and about a month after the company released Advanced Data Protection.

Here comes Apple’s new Coding Lab for Kids session

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Kids can code their first app in the new Today at Apple session.
Kids can code their first app in the new Today at Apple session.
Photo: Apple

Apple said Tuesday it will expand its coding education resources with a free new Today at Apple session starting December 5. It’s “Coding Lab for Kids: Code Your First App.”

The new session celebrates and coincides with Computer Science Education Week, the company said.

Vancouver’s reimagined Apple Pacific Centre doubles in size

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The reimagined Asia Pacific Centre is double the size of the original store.
The reimagined Asia Pacific Centre is double the size of the original store.
Photo: Apple

A reimagined Apple Pacific Centre doubles the store’s original size and adds some new features, like 32-foot floor-to-ceiling glass panels, a “living wall” with 144 native plant species and one of the tallest staircases among Apple Stores worldwide.

The store, in Vancouver, British Columbia, reopened Friday after its massive makeover. Take a peek inside!

Use these tips to capture epic summer light in your iPhone photos

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You can do so much more with summer light in your photos.
You can do so much more with summer light in your photos.
Photo: Apple

With summer still blazing, Apple offered a useful Today at Apple Creative Projects video on Friday. It teaches you how to capture “Dramatic Summer Light” with your iPhone camera.

In the video, Apple Creative Pros Jahmyra and David bring in professional photographer Eddy Chen to explore great tips about snapping better shots and editing them to make the most of light.

Today at Apple Creative Studios mentoring program expands to seven more cities

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Today at Apple Creative Studios mentoring program expands to seven more cities
Chicago-based visual artist Sentrock is a guest artist for Apple Creative Studios - Chicago.
Photo: Apple

Apple is taking the Today at Apple Creative Studios to additional countries to reach even more young creatives from underrepresented communities around the world. The program offers career-building mentorship, training and resources across a wide range of artistic disciplines.

It started in summer 2021 and expanded in the autumn. Last year, over 400 young people participated in Creative Studios programming.

Apple shows off sound artists’ use of Macs for Star Wars Day

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At Skywalker Ranch, Skywalker Sound’s world-class artists create the world’s most recognizable sounds for films like the Star Wars and Indiana Jones franchises.
At Skywalker Ranch, Skywalker Sound’s world-class artists create the world’s most recognizable sounds for films like the "Star Wars" and "Indiana Jones" franchises.
Photo: Apple

Happy Star Wars Day — even if you didn’t know that was a thing. Apple is celebrating the nerdy holiday by showcasing the widespread use of Macs and iOS devices at Skywalker Sound.

Festivities include the release of a “Behind the Mac” YouTube video and feature article about the audio artists at George Lucas’ Skywalker Ranch, along with a special online “Today at Apple” session about creating Star Wars sound effects.

In-person ‘Today at Apple’ events resume after 2-year COVID-19 stop

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Today at Apple resumes after COVID-19 stop
Today at Apple is back with Lady Gaga.
Photo: Apple

Apple today confirmed that it will resume in-person “Today at Apple” events in the United States. Beginning March 7, customers will be able to visit their local Apple Store to “explore the art of remixing with GarageBand” — and Lady Gaga.

The events were stopped two years ago due to the COVID-19 pandemic, which also forced most Apple stores to close. “We can’t wait to welcome more of our communities back to our stores,” said Apple retail chief Deirdre O’Brien.

Today at Apple Creative Studios hits Chicago and Washington, D.C.

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Today at Apple Creative Studios Chicago
Starting September 18.
Photo: Apple

Today at Apple Creative Studios will expand its reach to Chicago and Washington, D.C., Apple said Wednesday.

The sessions will provide students with access to mentorship and hands-on experience in things like illustration, writing and photography. They will be led in collaboration with community partners and local nonprofits.

Apple shows you how to take ‘otherworldly’ iPhone images

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Apple shows you how to take 'otherworldly' iPhone images
Professional photog Maria Lax shares tips on taking eerie pictures with an iPhone’s Night Mode.
Screenshot: Apple

Explore some of the more exotic possibilities of your iPhone’s camera with a free tutorial from a professional photographer. An video Today at Apple session shows how to use Night Mode to take and edit “otherworldly” images.

Get these free suggestions now:

Let Apple teach you to draw yourself as a Peanuts character

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Let Apple teach you to draw yourself as a Peanuts character
Kids of all ages can enjoy learning to draw themselves as a Peanuts character.
Screenshot: Apple

Free training sessions at Apple Stores ended with the pandemic, but have now moved to YouTube. The first of these online Today at Apple sessions shows how to draw yourself as a Peanuts character.

It’s not complicated — Peanuts characters are relatively simple shapes. Even so, there’s plenty of room for customization. Plus, all the software is free and not even a stylus is required.

Apple plans podcasts, training and exercise sessions for Women’s History Month

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Apple plans podcasts, training and exercise sessions for Women’s History Month
For Women’s History Month and International Women’s Day, Apple will call attention to female voices that drive culture and change.
Image: Apple

Apple will highlight the contributions of women to society in many ways during Women’s History Month, including suggesting relevant outstanding books, podcasts and apps. It also plans virtual Today at Apple sessions led by female creators.

Plus, there’ll be an International Women’s Day Apple Watch Activity Challenge for March 8, and there’ll be other ways of observing this day.

Virtual Today at Apple sessions will help train up next generation of Chicago artists

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Sentrocks Summer School 1
Chicago's most exciting artists will show off their tips and tricks.
Photo: Apple

Apple is continuing its string of virtual Today at Apple events by offering budding artists in Chicago the opportunity to participate in free online art sessions.

Called Sentrock’s Summer Studio, the Webex series is aimed at Chicago high school students aged 14-18. It takes place July 27-31, and features “a lineup of Chicago’s most influential creators” as they take attendees into their studios, teach illustration tips and techniques, and share some of their visual styles.

Online Today at Apple sessions will help develop London-based music artists

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Made in LDN Today at Apple
Apple is helping find the music superstars of tomorrow. (So long as they live in London, that is!)
Photo: Apple

Apple’s “Made in LDN” Today at Apple program will kick off later this month, after Today at Apple sessions were canceled this year due to the coronavirus pandemic. Because of the continuing effects of coronavirus, the sessions will take place online, rather than in Apple Stores.

The Made in LDN sessions are aimed at teaching skills to young musical artists, aged 16-25, in London. They will run from July 27 through August 28. Registration kicks off today.

Become a wiz at Apple’s Clips multimedia app in online Today at Apple session

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Apple Clips is the focus of Today at Apple.
Anyone unfamiliar with Apple Clips can watch a quick tutorial to start having fun with it.
Screenshot: Apple

An online Today at Apple at Home session released Thursday introduces using Apple Clips. This free software lets iPhone and iPad users combine video clips, photos and music into fun videos.

And because this is Global Accessibility Awareness Day, the session is taught in American Sign Language by Gus from Apple Carnegie Library in Washington, D.C. Subtitles and audio narration are also included.

Fun new GarageBand tutorial shows how to make house music in your house

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The latest Today at Apple at Home is a GarageBand Tutorial
Learn to sample sounds in a free GarageBand tutorial from Apple.
Screenshot: Apple

An Apple employee teaches the basics of the free GarageBand music-creation software in an new video tutorial from Today at Apple. It covers sampling sounds from your kitchen to make house music.

Normally, these free educational sessions are held in Apple Stores, but with these all closed during the COVID-19 crisis, they’ve gone online. There are already training videos for drawing and taking better pictures.