Apple is seemingly taking a mixed approach to the way it will debut new Apple TV+ shows. According to the company, it will release three episodes of The Morning Show, one of its flagship series, when the service launches on November 1. After that, new episodes will debut every Friday.
That’s a change from Netflix’s approach of dumping every episode of a new season at once. It’s also a change from Apple’s plan for Dickinson, which star Hailee Steinfeld recently revealed will debut all 10 episodes straight out of the gate.