| Cult of Mac

Apple Fitness+ hits iPhone on Oct. 24 with Taylor Swift in tow

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Apple Fitness+ hits iPhone on Oct. 24 with Taylor Swift in tow
Apple Fitness+ is coming to iPhone, along with a dedicated solo Artist Spotlight on Taylor Swift.
Image: Apple

Apple Fitness+ will finally become available to iPhone users starting next week. The subscription service, which offers an array of recorded workouts for a wide range of health levels, previously focused on Apple Watch, showcasing users’ performance metrics in real time.

The expansion to iOS handsets is not the only move in the works to make Apple Fitness+ more mainstream. Music by Taylor Swift is also coming to Fitness+, with workouts focused on the artist’s new album, Midnight.

Lil Baby, Taylor Swift winners in second Apple Music Awards

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2020 Apple Music Awards Lil Baby
Lil Baby has been named Apple Music's Artist of the Year.
Photo: Apple

Apple has confirmed the winners of its second annual Apple Music Awards. Lil Baby, Taylor Swift, Megan Thee Stallion, and others have been honored for their achievements across five different categories.

A celebration kicks off on Monday, December 14, with a week of special performances, fan events, interviews, and more.

Taylor Swift will headline special gig for … Amazon Prime Day?

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Prime-Day-Concert-2019
You can tune in for free if you’re a Prime subscriber.
Photo: Amazon

Amazon is going all-out for Prime Day 2019. Not only will the event run for 48 hours, offering massive discounts on more than a million products, but it will also feature a music concert with some huge acts.

Shoppers will get to enjoy performances from Taylor Swift, Dua Lipa, Becky G, and more. And it’s completely free for Prime subscribers.

Apple Music will miss new Taylor Swift album at launch

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Taylor Swift Reputation
Reputation has arrived.
Photo: Taylor Swift

Apple Music won’t be streaming Taylor Swift’s new Reputation album when it makes its official debut on November 10.

The Bad Blood singer has decided to hold back from all streaming services for at least a week. Sources claim Swift’s team are still negotiating a release date.

Puff Daddy’s Bad Boy documentary will be an Apple Music exclusive

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Diddy's movie is coming to Apple Music.
Diddy's movie is coming to Apple Music.
Photo: Apple

Apple Music is set to premiere an all-new exclusive documentary this summer and this go around it will be all about hip-hop legend and business mogul Sean P. Combs (aka. Puff Daddy, aka P. Diddy).

Can’t Stop, Won’t Stop: A Bad Boy Story will make its official debut exclusively on Apple Music starting June 25. The documentary chronicles Diddy’s rise to become one of the most prolific producers in the mid-90s as well as the trouble he faced putting together last year’s 20th anniversary Bad Boy reunion show.

Apple hires YouTube vet to shape video strategy

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Planet of the Apps
Not a high point for Apple.
Photo: Apple

In another sign that Apple is gearing up to make a big push into video, the company has hired former YouTube executive Shiva Rajaraman.

The hire comes as Apple is beginning to launch its own efforts to create original video content for Apple Music subscribers, but the addition of Rajaraman could mean Apple is looking to explore other avenues for its video content too.