Fitbit is looking to make a splash on Wall Street by filing to go public. The company behind the Flex activity trackers announced it is looking to raise $100 million in an initial public offering later this year.
Fitbit sold 10.2 million devices last year, and is the first wearable technology company to go public. But now that Apple Watch is available to the public, Fibit is warning investors in its filing that it could potentially be “more competitive than our products and services.”
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