Apple’s latest iPhone 5s ad is all about fitness


In a new TV ad for the iPhone 5s, Apple shines a spotlight on some popular fitness trackers. Called “Strength,” the minute-long spot features the old song “Chicken Fat” from President Kennedy’s Physical Fitness Program for schools in the 1960s.

Trackers like the Withings Health Mate, Misfit Shine, and Adidas miCoach Smart Ball are shown in use. Apple just announced its new HealthKit framework for iOS 8 at WWDC, so developers will be able to start feeding Apple’s new Health app data from the kinds of wearables shown in the commercial.

Today a report said that Apple is starting to move its TV ad making in-house. The latest iPad ads featuring the voices of Robin Williams and Bryan Cranston were made internally by Apple, while iPhone spots like the one above are still being made by the ad agency TWBA\Chiat\Day.

  • Paul MacFarlane

    LOVE this!