McDonald’s Australia has begun taking job applications through Snapchat in an effort to attract young people to its workforce.
The “Snaplication” process, believed to be a first for both McDonald’s and Snapchat, requires applicants to submit a 10-second video of themselves while using a new filter that applies a McDonald’s hat and uniform.
Apple can barely manage a few days without someone else parodying or ripping off one of its iconic ads. The latest? McDonald’s, which just debuted a commercial for a product called “the STRAW” to market its forthcoming St. Patrick’s Day-themed Chocolate Shamrock Shake.
From the white backdrop to the earnest-sounding “person with a British accent,” there’s no doubt who the fast food chain is having some fun at the expense of.
Apple just took the wraps off Apple Pay, its much-rumored mobile payments service. CEO Tim Cook is so excited about it that he looped the demo over and over during the keynote. It’s being touted as an “easy, secure and private” way to get your caffe latte on the run.
One thing’s for sure: this is a massive shift in the payments industry.
In some ways, it’s perfect timing: Sequels and viral magic have become staples of marketing and pop culture. But can the burger chain recapture the glory of its 2004 campaign, which racked up more than a billion views with its camgirl-inspired creepiness? While we’re waiting to find out, here are 15 bizarre brand mascots that demand a reboot.
We all know the iPhone is a huge part of Apple’s business, but how huge? A new chart shows that if it were a standalone company, the iPhone would have greater revenues than some of the most iconic businesses on Earth.
Apple’s Pandora-like competitor, iTunes Radio, is gearing up for a fall launch, but before Apple can stream songs to iOS devices across the U.S. for free, it’s got to find someone to help pay for it all, so it’s recruited some of the biggest brands in the world to supply it with ads.
The list of brand partners participating in the iTunes Radio launch will include McDonalds, Nissan, Pepsi and Procter & Gamble — all of which get exclusivity within their industries until the end of 2013.