iPhone XS sales take average selling price to record heights

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iPhone XS and XS Max
Have you bought yours yet?
Photo: Ste Smith/Cult of Mac

iPhone XS and iPhone XS Max sales have started off so strongly that they’ve helped Apple’s average selling price reach record heights, new data suggests.

The latest flagships accounted for 16 percent of all Apple handsets sold in the U.S. last quarter, despite being on sale for just ten days of it. Last year’s iPhone X continues to sell well despite being outdated now, while iPhone 8 and 8 Plus were the most popular options.

iPhone XS Max easily outlasts rivals in new battery test

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iPhone XS Max battery test
Despite the smallest battery, iPhone XS Max lasts longer.
Photo: Mrwhosetheboss

Apple promises that the iPhone XS Max delivers better battery life than any other iPhone. It also lasts longer than rival devices in between charges, according to a new battery test.

Apple’s most expensive smartphone to date easily outpaces the Sony Xperia XZ3 and the new Google Pixel 3 XL. It even manages to last a little longer than the Samsung Galaxy Note 9 — but there is a catch.

Cult of Mac Magazine: It killed me to return my iPhone XS Max!

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Cult of Mac Magazine Issue 266: It killed me to return my iPhone XS Max!
The sadness ... it's unbearable!
Cover: Leander Kahney/Cult of Mac

After a week of being spoiled rotten by the iPhone XS Max’s big, beautiful screen, Cult of Mac writer Killian Bell did the unthinkable. He returned his iPhone XS Max to its rightful owner.

You’ll find that heartbreaking story and much more in this week’s issue of our magazine. It’s free and it’s fun to read on an iPad or iPhone. Get your free subscription to Cult of Mac Magazine from iTunes now. Or read on for this week’s top stories.

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Totallee's latest line of iPhone cases offer a layer of protection that doesn't obscure the devices' subtle design.
Totallee's latest line of iPhone cases offer a layer of protection that doesn't obscure the devices' subtle design.
Photo: Totallee

Over 50% of iPhones and iPads now run iOS 12

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iOS 12
iOS 12 runs on any device that supported iOS 11.
Photo: Apple

iOS 12 is now officially the most popular version of iOS in existence, according to the latest adoption numbers from Apple.

After being released to the public less than a month ago, Apple is reporting that iOS 12 is now being run on 50% of all iPhones and iPads, making it one of the fastest adopted upgrades yet.

Just how waterproof is the iPhone XS anyway?

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Don't be a afraid of the water ip68
Don't be a afraid of the water.
Photo: Charlie Sorrel/Cult of Mac

The iPhone XS and XS Max both have an updated water-resistance rating compared to previous iPhones. The iPhone X has an IP67 rating, whereas the new models have IP68. But what does that mean? In practical terms, it means you never have to worry about dropping your iPhone in the toilet. But the code actually means a lot more than that.

Foxconn’s stellar September suggests strong iPhone XS sales

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China
Apple and Foxconn have especially close business ties.
Photo: Foxconn

Foxconn is best known for assembling iPhones, so it’s watched as a sign of demand for Apple’s most important product.  The Chinese company just reported its revenue increased 30 percent last month, an indication that there’s plenty of demand for the iPhone XS models that debuted in September.

This is just the latest hint that Apple’s latest are performing well.

iPhone XR could be bigger than iPhone 8 in one key market

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iPhone Xr
iPhone XR could be more popular than you think.
Photo: Apple

The iPhone XR is expected to enjoy a strong start in China later this month as a result of the lack of innovation from local brands and weakening demand for their devices, according to one reliable analyst.

Apple’s new handset, which will start at $749 in the U.S., could see bigger demand than last year’s iPhone 8 lineup.

Huge number of iPhone users ready to upgrade

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iPhone XS, iPhone XS Max, and iPhone XR
Expect a rise in iPhone sales as users of Apple's current models move to the 2018 lineup.
Photo: Apple

Almost everyone who wants a smartphone already has one, so device makers depend on upgrades among current customers to make money. Fortunately for Apple, an analyst reports there’s a surge of interest in buying a newer model.

The rising desire to upgrade isn’t limited to iPhone users, but the analyst says Apple will benefit the most.