US adults spend more time on their phones and tablets than watching traditional televisions. While phone use has been on the rise for years even as TV use dropped, the most recent annual survey done by eMarketer is the first in which mobile devices came out on top.
Only a few years ago, TV use was significantly ahead of phones and tablets. Not any more.
A decision by the Trump Administration forced Google to revoke Huawei’s Android license, and a respected analyst says that could cause millions of buyers around the world to get iPhones instead.
Apple’s iPhone sales in the U.S. are starting to flatline, according to data from the Consumer Intelligence Research Partners.
Growth of the iPhone install base in the U.S. has been on a downward trend for years now, but CIRP’s latest report reveals that growth was at its slowest rate ever during the first quarter of 2019.
Apple’s most affordable 2018 handset is a real hit in N. America. There were more than twice as many iPhone XR units shipped during the first three months of this year in this region as its next nearest competitor.
Even so, Apple and the entire phone business had a very weak first quarter.
The fact that iPhone sales were down in the first three months of the year is no secret, but new information shows that the decline wasn’t isolated to one or two areas. No, Apple admitted that iOS handset sales dropped in every region of the world.
Although Apple no longer reports the number of iPhone units it sells, the company did admit there was a steep decline in handset revenue in the first three months of this year. Analysts are out with their exact estimates, and the number of iPhones shipped last quarter could have dipped as much as 30 percent.
The iPhone XR accounted for 38 percent of all Apple’s US handset sales during the first three months of this this year, according to a market research company.
Combined with the iPhone XS and XS Max, these 2018 models totaled 59 percent of all iOS handset sales in the US last quarter.
The latest round of iPhone price cuts on China have accomplished their goal, according to an analyst with Wedbush. Demand for Apple handsets has increased in that country.
That’s very good news for the company, as CEO TIm Cook said early this year that slow sales in China were the entire reason Apple saw a revenue decease at the end of 2018.
We’ll soon know if Apple made progress drumming up more demand for the latest iPhones in Asia. Weak demand in China caused a surprising year-over-year drop in Apple’s total revenue during the last quarter of 2018.
CEO Tim Cook and co. have just scheduled an earning call with investors for April 30. We’ll find out then if the company managed to improve its situation during the first three months of 2019.
iPhone sales are down, especially in emerging markets. The reason is simple: Apple’s devices cost too darn much. And the solution is equally simple: Apple must make a new budget model. In short, it needs a successor to the iPhone SE to ensure short-term profits as well as long-term viability.
This device has to have a low, low price. Even if that means a phone so bare-bones that most Americans turn up their noses at it.
