iPhone 12 mini is the worst selling of the new iOS handsets by a wide margin. Apple should be embarrassed because there was plenty of evidence before the launch that sales would be poor. Take note: Another super-small iPhone would just compound the mistake.
No more 5.4-inch iPhones. Ever.
The results of each Apple financial quarter somehow keep topping the one before. This time, the big news is that revenue blew past $100 billion for the first time, buoyed by record-breaking sales of iPhone and other products.
But there’s more to Apple’s announcement than a parade of figures. Here’s what all those number mean for the company, and for users, based on what Apple’s top brass told investors on Wednesday.
As a company, Apple is firing on all cylinders. It pulled in record revenue from iPhone, Wearables and Services during its most-recent financial quarter. And there was healthy growth in Mac and iPad revenue too.
Total quarterly revenue hit 111.4 billion, up 21% year over year. This is the first time Cupertino broke $100 billion, a milestone few companies reach.
Working and schooling from home has led to a rush of computer purchases, to Apple’s benefit. The Mac-maker is set to reveal the results of its most-recent financial quarter on Wednesday, and analysts predict quarterly revenue will break through the $100 billion mark for the first time.
January 26, 2016: After nine years of spectacular growth, iPhone sales flatline for the first time.
Numbers posted by Apple show that during the final three months of 2015, iPhone sales grew by only 0.4%. The crucial holiday season sales compare quite unfavorably with the 46% jump recorded during the same period a year earlier.
Apple plans to announce on January 27 the financial results from last quarter. This includes the launch of the iPhone 12 series, so it’ll offer the first hard numbers on how well the latest iOS handsets are selling.
The quarter also contains the holiday-shopping season, which traditionally adds enormously to Apple’s bottom line. But 2020 wasn’t a normal year and it’s not yet known how the COVID-19 pandemic affected gifting of Mac, iPad and other products. Apple financial results should clear away the mystery.
Nine of the top ten handsets activated on Christmas Day in the U.S. were iPhones, according to a market-analysis firm. Only a single Android slipped onto the list… and in last place.
But it’s not Apple’s newest that dominated holiday sales. Older, more affordable models were the top sellers.
In the first weeks they were available, each of the iPhone 12 models sold far better than any of their predecessors released in the past three years, according to a research firm.
And the biggest, most expensive version sold far better than any recent Apple model. But iPhone 12 mini sales might surprise some people.
September 22, 2014: Apple notches a new sales record with iPhone 6 and iPhone 6 Plus, selling a massive 10 million units in the first weekend the handsets go on sale.
The eagerly anticipated phones bring a redesigned form factor that will persist for years. The most obvious change? Larger 4.7-inch and 5.5-inch displays that lure phablet fans. The iPhone 6 and 6 Plus also boast an A8 chip, improved iSight and FaceTime cameras, and — significantly — Apple Pay.
The next-generation iPhone won’t launch in September, and market researchers predict the delay will cut significantly into sales of the smartphone.
But, as crazy as 2020 has been so far, there are still plenty of wild cards — including a possible dark blue iPhone color option — that could affect sales numbers.
