Trump tariffs could drop iPhone sales 20%

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iPhone 11R and 11 Max on wooden railing
Demand for the iPhone 11 could drop significantly if Apple raises its cost to offset new import taxes imposed by Pres. Trump.
Photo: Ian Fuchs/Cult of Mac

No matter what President Trump keeps insisting, his upcoming tariffs on all Apple products will be paid for either by the company or by Americans who buy iPhones, iPads and Macs.

A market-analysis firm warns that If Apple chooses to pass the cost of these import taxes onto its customers, sales of iPhone could drop 20%.

Apple’s installed base will soon pass 1.5 billion devices

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Classic MacBook, iPad and iPhone
Even older MacBooks, iPads and iPhones boost Apple’s revenue.
Photo: Apple

The total number of all Apple computers in active use is growing strongly, and is about to pass the 1.5 billion mark. This includes Macs, iPhones, and iPads.

That said, most of the total are iPhones. An industry analyst predicts there will be a billion of these in active use by early next year.

iPhone sales drop double digits as rivals thrive

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iPhone XS Max
The iPhone XS is thought to be too similar to the iPhone X to sell well.
Photo: Leander Kahney/Cult of Mac

Apple just finished its third consecutive quarter with declining year-over-year iPhone sales. That’s left the company solidly in third place behind Samsung and Huawei, both of whom saw an uptick.

Some analysts blame Apple’s problem on a lack of innovation in the 2018 iPhone models.

Apple’s record-breaking earnings report by the numbers

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Apple financial results on an iPad Pro
A dive into Apple’s most recent financial results shows what’s really happening with the company.
Photo: Ed Hardy/Cult of Mac

After several rocky quarters, Apple set a new record for third-quarter revenue. Plus there’s good news in iPad and Mac sales. However, iPhone revenue slipped considerably.

Check out these charts that demonstrate with a glance how the company did last quarter.

Apple’s smart moves start to pay off in India

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iPhone XS in India
Apple is working to lower hefty iPhone prices in India, which are sometimes higher than US prices.
Photo: Apple

Apple has a slender percentage of Indian handset sales, but there’s cause for optimism. We spoke with Anshika Jain, an analyst at Counterpoint Research, to see whether the changes Apple has been making to its business practices in India started to bear fruit during the second quarter of this year, and what they might mean for the future.

Apple suppliers prep to build 75 million next-gen iPhones this year

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iPhone 11R and 11 Max on wooden railing
Apple reportedly expects iPhone sales to remain stable this year.
Photo: Ian Fuchs/Cult of Mac

Apple suppliers reportedly are gearing up to produce 75 million iPhone 11 devices this year.

That number falls roughly in line with the number Apple produced last year for the iPhone XR, XS and XS Max. It suggests that, while iPhone sales certainly aren’t growing like they did half a decade ago, Apple doesn’t think they’re shrinking either.

iPhone demand in China is on the rise again

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iPhone XS Max
2019 has seen a real turnaround for iPhone in China.
Photo: Leander Kahney/Cult of Mac

The drop in iPhone sales among Chinese consumers that hurt Apple so much last year is now a thing of the past, according to market analysts. The company saw five straight months of growth in that important region.

Mobile officially tops TV as American’s biggest time waster

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iPhone XR 1
It’s been coming a long time, but Americans now spend more hours a day on our phones and tablets than we do watching TVs.
Photo: Apple

US adults spend more time on their phones and tablets than watching traditional televisions. While phone use has been on the rise for years even as TV use dropped, the most recent annual survey done by eMarketer is the first in which mobile devices came out on top.

Only a few years ago, TV use was significantly ahead of phones and tablets. Not any more.

U.S. iPhone user base is growing at its slowest rate ever

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iPhone sales
Critics say Apple needs to build more affordable iPhones.
Photo: Apple

Apple’s iPhone sales in the U.S. are starting to flatline, according to data from the Consumer Intelligence Research Partners.

Growth of the iPhone install base in the U.S. has been on a downward trend for years now, but CIRP’s latest report reveals that growth was at its slowest rate ever during the first quarter of 2019.