Delayed iPhone 12 launch could take a chunk out of 2020 sales

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iPhone 12 with LiDAR scanner
Even adding 5G might not be enough to overcome a delayed release of the iPhone 12.
Photo: svetapple.sk

The next-generation iPhone won’t launch in September, and market researchers predict the delay will cut significantly into sales of the smartphone.

But, as crazy as 2020 has been so far, there are still plenty of wild cards — including a possible dark blue iPhone color option — that could affect sales numbers.

New iPhone SE hits twin targets: switchers and slowpokes

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This short iPhone SE ad is supposedly intended for use online.
Plenty of people unboxing a 2020 iPhone SE used to be Android users.
Photo: Apple/TheApplePost

The $399 iPhone SE accomplishes two important goals for Apple, according to a market-research firm. It persuades more Android users than usual to switch to iOS. And the entry-level handset also convinces users of older Apple models that it’s time to upgrade.

Lawsuit accusing Apple of concealing slowing 2018 iPhone demand gets go-ahead

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2018 interview with Tim Cook suggests Apple was working on iCloud backup encryption
A shareholder lawsuit accuses Apple and CEO Tim Cook of making “materially false and misleading” statements about iPhone XS demand.
Photo: Apple

Apple must defend in court bullish statements made by CEO Tim Cook and other executives about 2018 iPhone demand. iPhone sales were actually slowing at the time, leading to a drop in the company’s share price.

A judge ruled Tuesday that a shareholder lawsuit accusing the company of deliberately misleading investors can go ahead.

5 reasons Apple still looks totally unstoppable

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Apple Q2 2020 earnings call: Apple still looks unstoppable.
Can nothing stop the Cupertino juggernaut?
Image: Lewis Wallace/Cult of Mac

While COVID-19 certainly overshadowed Apple’s most recent financial quarter, the company actually saw an annual increase in revenue, with the growth primarily coming from services and wearables.

Looking ahead, the company predicts that Mac and iPad sales will be strong. And CEO Tim Cook remains confidant about Apple’s future.

Budget iPhones took a huge chunk of 2019 smartphone market

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iPhone 11 in a pocket
Only the iPhone XR was able to outsell the 6.1-inch iPhone 11 last year. iPhone sales dominated the market.
Photo: Ed Hardy/Cult of Mac

iPhone XR took the top spot in the global 2019 phone sales, according to market researchers. And these analysts highlight that the 6.1-inch iPhone 11, a model only available in the final four months of 2019, also outsold every other handset.

Apple made six of the top 10 best-selling phones in 2019.

Coronavirus forces Foxconn to keep closed all iPhone assembly plants in China

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Coronavirus-related shutdowns continue to disrupt Chinese factories.
Coronavirus-related shutdowns continue to disrupt Chinese factories.
Photo: Steve Jurvetson/Flickr CC

Foxconn reportedly won‘t be able to resume iPhone assembly on Monday. Its plants in China where Apple handsets are put together have been closed since before the Lunar New Year to prevent the spread of the coronavirus, and the government has allegedly forbidden them to reopen next week, literally on pain of death.

Apple’s best-ever quarter, strictly by the numbers

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Apple financial results on an iPad Pro
A dive into Apple’s most recent financial results shows what’s really happening with the company.
Photo: Ed Hardy/Cult of Mac

Apple pulled in more revenue and profits last quarter than it ever has before. These numbers were buoyed by strong iPhone and wearable sales. But the news isn’t all good.

Check out these charts that show with a glance how the company made its money last quarter.

Today in Apple history: iPhone sales hit first speed bump

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iPhone 7
We officially hit "peak iPhone" in 2016.
Photo: Ste Smith/Cult of Mac

January 26: Today in Apple history: iPhone sales hit first speed bump January 26, 2016: After nine years of spectacular growth, iPhone sales flatline for the first time.

Numbers posted by Apple show that during the final three months of 2015, iPhone sales grew by only 0.4%. The crucial holiday season sales compare quite unfavorably with the 46% jump recorded during the same period a year earlier.

iPhone 11 solidly outsells Pro series

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iPhone 11 continues to shine while iPhone 11 Pro Max sales flatten out
Apple sold nearly three times as many iPhone 11 units as it did either of the more expensive Pro models.
Photo: Killian Bell/Cult of Mac

The budget iPhone 11 version was Apple’s biggest seller by a very wide margin last quarter, according to a market-research firm. It has the lion’s share of all iOS sales.

Still, the 11 Pro and 11 Pro Max also sold fairly well in Q4 2019, making up a higher proportion of Apple’s total sales than the iPhone XS series did in the same period the year before.