iPhone sales

Today in Apple history: iPhone sales hit first speed bump

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iPhone 7
We officially hit "peak iPhone" in 2016.
Photo: Ste Smith/Cult of Mac

January 26: Today in Apple history: iPhone sales hit first speed bump as sales flatline for first time January 26, 2016: After nine years of spectacular growth, iPhone sales flatline for the first time.

Numbers posted by Apple show that during the final three months of 2015, iPhone sales grew by only 0.4%. The crucial holiday season sales compare quite unfavorably with the 46% jump recorded during the same period a year earlier.

iPhone keeps on dominating US smartphone market

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iPhone 14 in purple
More people in the U.S. unboxed an iPhone than an Android last quarter.
Photo: Unsplash

iPhone shipments made up 55% of the U.S. smartphone market in the second quarter of 2023, according to a market-analysis firm. That’s the third quarter to a row that Apple handsets have made up more than half of the market.

iPhone shipments actually declined slightly in the April-though-June period, but not as much as some Android-makers — Samsung shipments dropped almost 40%.

Android tanks as iPhone shipments rise, especially in China

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iPhone 14 Plus
iPhone is selling well around the world. Android-makers can't say that about their products.
Photo: Ed Hardy/Cult of Mac

iPhone shipments increased modestly in the first three months of 2023, according to a market research firm. That’s in stark contrast to Android-makers, most of which experienced double-digit drops.

The trend carried through in China, making Apple the largest smartphone seller in this critical market.

iPhone shipments drop but still top global phone market

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iPhone 14 Pro performance whips Samsung Galaxy S22 Ultra
The iPhone 14 series propelled Apple past Samsung and other Android-makers in Q4 2022.
Photo: Ed Hardy/Cult of Mac

Apple was hit with a sharp decline in iPhone shipments in the December quarter, but the news isn’t all bad — it’s once again the world’s largest maker of smartphones by a wider margin than ever before, according to market analysts.

Even better, Apple is pulling in almost half the revenue of the entire global market, and a very large share of the profit.

iPhone shipments grow as rivals tank

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iPhone 14 could be a good upgrade for those coming from iPhone 11 or older (or to go with the big screen of the Plus without shelling out for the Pro Max).
iPhone 14 helped push up Apple handset shipments in Q3.
Photo: Apple

iPhone shipments grew in the July-through-September period compared to the same quarter of 2021. The increase was modest, but still put Apple on a different trajectory from other handset makers.

Shipments of iOS devices went up 1.6% while its biggest rivals all dropped, some quite significantly.

iPhone 13 dominates US smartphone shipments

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6.1-inch iPhone 13 review
Guess what's the best selling smartphone in America?
Photo: Ed Hardy/Cult of Mac

iPhones made up more than half of all smartphones shipped in North America during the second quarter of 2022, according to a market research firm. This marks the third quarter in a row that more than 50% of the handsets shipped in the region came from Apple.

Samsung, the next nearest rival, had less than half as many shipments in Canada, Unites States and Mexico.

iPhone shipments grow while smartphone market shrinks

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iPhone 13 Pro
The iPhone 13 sold well in Q2 2022.
Photo: Leander Kahney/Cult of Mac

iPhone shipments grew 3.3% year over year during the second quarter of 2022, according to a market-research firm. That’s in contrast to the global smartphone market, which declined 7%.

Apple made up 16% of the total market, its highest second-quarter performance in more than a decade.

iPhone pulls in double the revenue of any rival

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iPhone shipments grow while Android tanks
Apple takes in far more revenue from iPhone sales than any Android-maker.
Photo: Ed Hardy/Cult of Mac

Everyone knows that Android outsells iPhone, but that’s not the whole picture. Apple takes in a lot more revenue than any rival smartphone-maker. It’s more than double Samsung’s, and no other company gets even that close.

And in the quarter before that, iPhone pulled in more revenue than all its rivals combined.

iPhone shipments grow while Android tanks

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iPhone shipments grow while Android tanks
iPhone shipments increased in Q1 2022. Android did not.
Photo: Ed Hardy/Cult of Mac

The global market for Android phones shrank considerably in the first quarter of 2022, even as iPhone shipments rose.

Shipments from every major Android maker declined, from Samsung on down. Their combined drops were enough to reduce world smartphone shipments in Q1 by around 10%.

Lightning strikes for Apple again, but storm clouds are on the horizon

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Apple warns that supply chain constraints will take a heavy toll in coming months.
Apple warns that supply chain constraints will take a heavy toll in coming months.
Photo: Raychel Sanner/Unsplash License/Cult of Mac

The first three months of 2022 were good to Apple, with revenue setting a quarterly record. But the company warned on Thursday that problems getting components and assembling products will take a nasty chunk out of revenue for the current quarter. The hit will to be between $4 billion and $8 billion.

But there’s also plenty of good news in from the conference call CEO Tim Cook had with investors after Apple’s March quarter results were announced.

iPhone dominates 2021’s top-selling phones

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iPhone 12 review
Globally, more iPhone 12 units sold in 2021 than any other model.
Photo: Ed Hardy/Cult of Mac

No less than seven of the ten best-selling phones in 2021 were made by Apple. What’s more, all of the top five models were iPhones.

The iPhone 12 topped the list by a significant margin.

Here’s everything you need to know about Apple’s biggest quarter ever

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Despite the challenges of the COVID-19 pandemic, Apple achieved its
Despite the challenges of the COVID-19 pandemic, Apple achieved its "biggest quarter ever," Tim Cook said
Photo: Elena Mozhvilo/Unsplash license

Apple sold a crazy number of iPhones and Macs during the December quarter. And the result is what CEO Tim Cook called the company’s “biggest quarter ever.”

Take a deeper dive into the details to see how Apple was so very successful.

44% of iPhone users already plan to upgrade to iPhone 13

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This concept image shows how the iPhone 13 notch might shrink.
A smaller notch isn’t the feature most potential iPhone 13 buyers are looking forward to. Not even close.
Artists concept: Cult of Mac

Apple has yet to unveil the iPhone 13 but a survey shows that nearly half of current iPhone users are ready to upgrade. The potential buyers are making the decisions are apparently based on rumored features, and the survey totals which ones people are most looking forward to.

Smashed records, short supplies and other takeaways from Apple’s record Q3

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Smashed records, short supplies and other takeaways from Apple's record Q3
Apple broke records in multiple types of revenue last quarter, from Macs to Services. And its installed base of user hit a new record, too.
Photo: Cult of Mac/EverythingSuperMario

Apple just revealed that its made heaps of money last quarter. It broke all kinds of revenue records, and Mac, iPhone and iPad contributed strongly to the total.

But there are also some dark clouds in Apple future. Read on to get the good news and bad from the company’s most recent financial earnings results.

Apple shines in hugely successful quarter

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Apple earnings call 2Q 2021: Apple racks up another impressive quarter.
Apple racks up another impressive quarter.
Photo: Razvan Chisu/Unsplash CC

The first three months of 2021 brought a flood of revenue for Apple, up 54% from last year. And profits, too. The company had a successful quarter all around, with double-digit growth in iPhone, Mac, iPad, wearables and services revenue.

A shining star in the results was iPhone revenue, which increased by a whopping 65%. But other product categories increased by even higher percentages.

Apple investors prepare for another boffo quarter

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Apple’s financial results were all the company could ask for.
Multiple products are expected to contribute to Apple announcing stellar financial results for last quarter.
Graphic: Cult of Mac

Wall Street thinks Apple recently finished an amazing quarter. If the analysts are right, the company will reveal on Wednesday the results of a January-through-March period with significant revenue growth in all its products, both hardware and services.

There should never be another iPhone mini

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iPhone 12 mini
The iPhone 12 mini is a great little device ... that almost no one wants.
Photo: Lyle Kahney/Cult of Mac

iPhone 12 mini is the worst selling of the new iOS handsets by a wide margin. Apple should be embarrassed because there was plenty of evidence before the launch that sales would be poor. Take note: Another super-small iPhone would just compound the mistake.

No more 5.4-inch iPhones. Ever.

1 billion iPhones and other mind-blowing tidbits from Apple’s blowout earnings call

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Apple roars through another record-setting financial quarter, with a massive $111.4 billion in revenue for Q1 2021.
Apple roars through another record-setting financial quarter. Here’s what the number mean.
Image: Vista Wei/Unsplash CC/Cult of Mac

The results of each Apple financial quarter somehow keep topping the one before. This time, the big news is that revenue blew past $100 billion for the first time, buoyed by record-breaking sales of iPhone and other products.

But there’s more to Apple’s announcement than a parade of figures. Here’s what all those number mean for the company, and for users, based on what Apple’s top brass told investors on Wednesday.

Strong iPhone 12 sales fuel record $111.4 billion quarter for Apple

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Apple’s financial results were all the company could ask for.
Multiple products contributed to Apple having a stellar financial results last quarter.
Graphic: Cult of Mac

As a company, Apple is firing on all cylinders. It pulled in record revenue from iPhone, Wearables and Services during its most-recent financial quarter. And there was healthy growth in Mac and iPad revenue too.

Total quarterly revenue hit 111.4 billion, up 21% year over year. This is the first time Cupertino broke $100 billion, a milestone few companies reach.

Pandemic spending spree might lift Apple to record $100 billion quarter

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Apple will reveal how well the iPhone 12 is selling on January 27
Apple quarterly earnings will be revealed on Wednesday, along with an executive call to investors that will reveal much more about the iPhone 12 launch.
Photo: Cult of Mac

Working and schooling from home has led to a rush of computer purchases, to Apple’s benefit. The Mac-maker is set to reveal the results of its most-recent financial quarter on Wednesday, and analysts predict quarterly revenue will break through the $100 billion mark for the first time.

Apple will reveal how well the iPhone 12 is selling on January 27

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Apple will reveal how well the iPhone 12 is selling on January 27
The Apple earnings call in three weeks will reveal much more about the iPhone 12 launch.
Photo: Cult of Mac

Apple plans to announce on January 27 the financial results from last quarter. This includes the launch of the iPhone 12 series, so it’ll offer the first hard numbers on how well the latest iOS handsets are selling.

The quarter also contains the holiday-shopping season, which traditionally adds enormously to Apple’s bottom line. But 2020 wasn’t a normal year and it’s not yet known how the COVID-19 pandemic affected gifting of Mac, iPad and other products. Apple financial results should clear away the mystery.

iPhone utterly dominates Christmas phone activations

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iPhone 12 packaging
Lots of iPhone activations show that Apple handsets were the most popular to gave and receive this Christmas.
Photo: Apple

Nine of the top ten handsets activated on Christmas Day in the U.S. were iPhones, according to a market-analysis firm. Only a single Android slipped onto the list… and in last place.

But it’s not Apple’s newest that dominated holiday sales. Older, more affordable models were the top sellers.

iPhone 12 is Apple’s best-selling handset in years

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Get the Phone 12 Pro Max and iPhone 12 mini with no extra wait.
Week one iPhone 12 sales were higher than any Apple launch in at least three years. The Pro Max did extremely well, but the mini...
Photo: Apple

In the first weeks they were available, each of the iPhone 12 models sold far better than any of their predecessors released in the past three years, according to a research firm.

And the biggest, most expensive version sold far better than any recent Apple model. But iPhone 12 mini sales might surprise some people.

Delayed iPhone 12 launch could take a chunk out of 2020 sales

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iPhone 12 with LiDAR scanner
Even adding 5G might not be enough to overcome a delayed release of the iPhone 12.
Photo: svetapple.sk

The next-generation iPhone won’t launch in September, and market researchers predict the delay will cut significantly into sales of the smartphone.

But, as crazy as 2020 has been so far, there are still plenty of wild cards — including a possible dark blue iPhone color option — that could affect sales numbers.