iPhone pulls in double the revenue of any rival | Cult of Mac

iPhone pulls in double the revenue of any rival

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iPhone shipments grow while Android tanks
Apple takes in far more revenue from iPhone sales than any Android-maker.
Photo: Ed Hardy/Cult of Mac

Everyone knows that Android outsells iPhone, but that’s not the whole picture. Apple takes in a lot more revenue than any rival smartphone-maker. It’s more than double Samsung’s, and no other company gets even that close.

And in the quarter before that, iPhone pulled in more revenue than all its rivals combined.

iPhone bring in the lion’s share of phone revenue

Android seems to be on top of the smartphone market because it has the lead in unit sales. But there’s more than one way to judge who is ahead, and Apple takes the lead when it comes to revenue.

And its lead had been especially pronounced in the last two quarters.

iPhone revenue in the first three months of 2022 hit 50.6 billion, up 5% year over year and a March quarter record.
That put Apple ahead of any of its rivals, according to analysts at Counterpoint Research.

Samsung had $21 billion in revenue from smartphone sales last quarter. That’s just 42% of Apple’s total.

As for the rest of the Top 5 phone-makers, Xiaomi and Oppo had $8 billion each and Vivo had $7 billion. Revenue from every smaller phone maker totaled $17 billion.

So the Q1 2022 total for all those companies is $61 billion, while Apple alone took in just over $50 billion.

Apple’s lead in Q2 2021 was even wider. iPhone brought in $71 billion in revenue in the December quarter, while all its rivals combined for $63 billion.

Quarterly Global Smartphone Market Revenue Q1 2022
iPhone continues to bring in more revenue than any rival.
Chart: Counterpoint Research

How iPhone had a record-breaking Q1 2022

Apple’s revenue increase in the March quarter is a result of “double-digit growth in China and Western Europe, despite a marginal annual shipment decline,” notes Counterpoint Research. “Apple’s 5G shipments and revenues in China more than doubled from their Q1 2021 levels. A 20% YoY increase in Apple’s global 5G shipments driven by the iPhone 13 series raised its overall ASP by 6% to $848.”

Apple leads in revenue because of that last figure: Average Selling Price. It’s proof that the most expensive iPhones sell very well, beating even the budget iPhones.

In contrast, the ASP for Samsung models is $270, further demonstrating that its flagship Androids in the Galaxy S series don’t sell in large numbers.

Other phone-makers are in the same boat. Xiaomi’s ASP is $214, Oppo’s is $275, according to Counterpoint Research.