| Cult of Mac

Everything we expect Apple to unveil at its September 12 event

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Tim Cook was short on surprises at the 'Hello Again' keynote.
What will Tim surprise us with this time?
Photo: Apple

The biggest Apple keynote of 2017 is just a few short hours away. And according to the rumors, its going to be one of the most memorable tech events in years.

When Tim Cook and Co. take the stage at the Steve Jobs Theater on September 12, we expect them to unveil not one, not two, but three new iPhones. A bunch of other new hardware and software is also on the docket, making this an Apple keynote not to be missed.

Here’s everything Apple will likely reveal.

Apple loses spot as world’s second-largest smartphone maker

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Huawei
Chinese smartphone maker Huawei is on the rise.
Photo: AndroidCentral

The title of world’s second-largest smartphone brand no longer belongs to Apple.

New research data from analytics firm Counterpoint shows that Chinese smartphone company Huawei consistently surpassed Apple in smartphone sales during June and July to take over the No. 2 spot. Samsung remains at the top of the heap.

You may have to wait until October to get your hands on the iPhone 8

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iPhone color
Like the look of the iPhone 8? You may have to wait to get your hands on it.
Photo: Ben Miller

The iPhone 8 may be set to debut at next week’s September 12 media event, but according to a new report the actual OLED handset itself won’t ship until October.

That is in contrast to the lower end LED iPhone 7s and iPhone 7s Plus devices, which will ship one week after the September media event. In other words, if you want the best of Apple’s new handsets, you may have to be prepared to wait!

5 outrageous theories about Apple’s iPhone 8 invite

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Apple invite
Apple fans have a lot of theories about the iPhone 8 invite.
Photo: Alberto Bagnoli/Twitter

After the maddeningly vague invites went out for Apple’s next iPhone unveiling, it took fanboys on the internet no time at all to come up with crazy theories about what the picture on the invitation “really means.”

This year’s invite seems very abstract and completely devoid of hints. But if you squint your eyes and huff enough glue, you too can find some clues about what Apple plans to announce on September 12.

Here are some of the most outlandish theories we’ve seen from fans decoding the invite:

Apple’s September 12 keynote is all but confirmed

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Tim Cook
Tim Cook and Co. are ready to take the wraps off the next great iPhone.
Photo: Apple

It’s looking increasingly likely that Apple’s next big iPhone unveiling will happen on September 12.

Following a rumor last week that circled the second Tuesday of September as the date for the big iPhone 8 keynote, two more reports from reliable sources have practically confirmed that the next Apple smartphone will be revealed in just two weeks.

Leaked iPhone 7s dimensions are bad news for your wallet

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iPhone 7s dimensions
iPhone 7s is taller, wider, and thicker than iPhone 7.
Photo: TechnoBuffalo

iPhone 7s and iPhone 7s Plus might be more affordable than the swankier iPhone 8, but it certainly won’t be cheap upgrades. If you were hoping to hold onto all the accessories you have already purchased for iPhone 7, you can think again.

Leaked schematics for both devices suggest all your existing cases might not fit.

New ‘leak’ might show critical iPhone 7s component

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iPhone 7s logic board
This could be the guts of iPhone 7s.
Photo: Benjamin Geskin

The guts of Apple’s upcoming iPhone 7s have apparently been revealed in yet another leak.

A reliable tipster posted photos today of what is believed to be the iPhone 7s logic board, which ties together all the handset’s components. It’s one of just a few iPhone 7s leaks we’ve seen ahead of the handset’s unveiling this fall.