Bose takes on AirPods and Beats by baking in Google

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Bose
Bose's Quietcomfort 35 II wireless headphones are the start of a partnership with Google.
Photo: Bose

Apple’s AirPods and Beats headphones are getting some fresh competition from one of the biggest audio companies in the game. And they’re getting a little help from Apple’s rival, Google.

Bose unveiled two new products today. One is its first ever foray into the world of truly wireless earbuds. The other is a pair of brand new noise-canceling headphones that are also designed to work with Google Assistant.

Today in Apple history: Google comes out of beta

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Google-Apple
Google and Apple were friends at first. It didn't last.
Photo: Google/Apple

September 21 Today in Apple history September 21, 1999: A little startup called Google comes out of beta, with the launch of a website that will let the general public easily search the internet for information.

To Apple, which is embracing the internet with its twin iMac G3 and iBook products, Google seems like the perfect ally. Sadly, the relationship doesn’t remain rosy for long.

Here’s how Google plans to fight iPhone 8

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Google Pixel
It's in talks to buy HTC, maker of the Pixel lineup.
Photo: Google

Google plans to step up its fight against the iPhone 8 by taking a leaf out of Apple’s playbook.

A new report claims the company is in talks to buy HTC’s struggling smartphone business, which would give it near complete control over future Pixel devices.

How to defeat Google AMP with 3D Touch on iPhone

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google amp iphone
Google AMP is bad for the web, and Apple is fixing it so you don't have to.
Photo: Charlie Sorrel/Cult of Mac

Google’s web-hostile AMP scheme makes copies of web pages, shrinks them, and serves them instead of the original when you click on a Google search result. It renders your content in non-standard HTML, and removes the original link to the article’s source. Whenever you share the page you’re reading, it forces you to share a the Google AMP URL instead of the original.

Unless you’re using an iPhone, that is. In iOS 11, Mobile Safari strips AMP from any links you share. And iPhones running iOS 10 will load the non-AMP version (i.e. the original version) of a page if you press a link with 3D Touch.

Google Assistant expands its reach on iOS

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Google Assistant
Look out, Siri!
Photo: Google

Roku continues to trounce Apple TV

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apple tv and siri remote
Apple TV can't compete with Roku.
Photo: Ste Smith/Cult of Mac

The gap between Apple TV and Roku continues to widen — only not in Apple’s favor.

According to the latest research data, Apple TV is getting absolutely dominated in the streaming set-top box race. As top rival Roku inches closer toward taking over half the market, Apple TV still struggles to crack into the top three streamers. And the future isn’t looking too bright.

Today in Apple history: Apple frenemy Google goes public

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Google-Apple
Relations between Apple and Google started strong, but quickly deteriorated.
Photo: Apple/Google logos

August 19 Today in Apple history August 19, 2004: Google floats its initial public offering on the stock market. Founders Larry Page and Sergey Brin turn into instant billionaires as the Google IPO cements the company’s status as a tech giant.

Relations between Google and Apple are good at the time, with Steve Jobs serving as a mentor to the company’s two young founders, and Google’s Eric Schmidt soon to join Apple’s board of directors. However, the peace won’t last long…