If you’ve been paying attention to cutting-edge smartphones, you probably noticed a trend — foldable screens. And while folding phones might seem gimmicky, I think they present the perfect solution to a market-inflicted problem.

Unfortunately, while Apple is reportedly working on folding iPhone prototypes, the latest report suggests it we might wait nearly three more years for Cupertino’s first crack at such a device.

That’s way too long when the Android market is pressing forward fast. Please, Apple, don’t make us wait for a folding iPhone.

When Apple gets into the foldable phone market, as arch-rival Samsung has already done, its first model might well look much like the iPhone 12 Flip. But for now, this is only a concept design.

Watch a video of it now:

Apple vs. Samsung is the modern Apple vs. Microsoft — a battle between seemingly unstoppable tech titans. In his new book, Samsung Rising, author Geoffrey Cain charts the surprising story of the South Korean electronics giant. He also reveals how a burning desire to beat Apple drove Samsung’s successful strategies.

Cain, a former reporter for Time and Fast Company, based his book on more than 400 interviews. Over the years, he spoke with top Samsung and Apple executives to gain an insider’s perspective on the battle between the two companies. In this exclusive interview with Cult of Mac, he serves up surprising insight into a tech rivalry for the ages.

Samsung is already putting out commercials for its new foldable phone before the device has even been announced.

With a big event scheduled in San Francisco tomorrow, Samsung ran a teaser ad for its new smartphone during the Oscars last night and we have to admit, this thing actually looks pretty neat.

Take a look at this futuristic clamshell:

Samsung’s next big keynote is just over a week away but the biggest surprise has already been spoiled.

Hands-on video of a leaked model of Samsung’s next folding-display smartphone, the Galaxy Z Flip, surfaced on the Twitter this weekend showcasing many of the phones features. Tons of details of the phone had already leaked online but now we can finally see the clamshell design in action.

Check out how long the display is:

Samsung is doubling down on its efforts to make smartphones with a folding display a thing.

During Samsung’s annual developers conference this morning, the company unveiled a new folding phone concept that’s drastically different than the Galaxy Fold. Instead of folding from a regular-sized smartphone into a tablet, the new concept folds into a clamshell, kind of like a futuristic version of Motorola’s Razr phone.

Take a look:

Huawei is gearing up to take on Samsung with a foldable smartphone of its own. The exciting Mate X goes on sale in China next month, but it will cost a whopping $2,400.

And you thought the Galaxy Fold was expensive?

Samsung fans have run into yet another issue with the Galaxy Fold. It seems the South Korean company’s shiny logo, stuck onto the side of the $2,000 device, has started falling off on at least one unit.

It now looks like it was made by “Smsng.”

Samsung might be facing another Galaxy Fold display fiasco less than 24 hours before the device is set to launch in the U.S.

After canceling the Fold’s original April 26 launch date, Samsung spent months redesigning certain parts of the display to be more durable. According to at least one reviewer of the device though, it appears that Galaxy Fold display could still be very fragile.

Samsung’s demonstration on the dangers of letting one’s reach exceed one’s grasp is almost over. The Galaxy Fold, the first mass-market phone with a foldable display, will reach US customers’ hands on Friday, many months after first scheduled.

Despite well-publicized problems, this company is already hard at work on a more affordable version. And rivals, including Apple, are also considering flexible screen handsets.