Apple vs. Samsung is the modern Apple vs. Microsoft — a battle between seemingly unstoppable tech titans. In his new book, Samsung Rising, author Geoffrey Cain charts the surprising story of the South Korean electronics giant. He also reveals how a burning desire to beat Apple drove Samsung’s successful strategies.
Cain, a former reporter for Time and Fast Company, based his book on more than 400 interviews. Over the years, he spoke with top Samsung and Apple executives to gain an insider’s perspective on the battle between the two companies. In this exclusive interview with Cult of Mac, he serves up surprising insight into a tech rivalry for the ages.