When Apple announced iBooks Author in January, the company positioned the free ebook publishing tool as a way for faculty members of schools and colleges to create their own customized and interactive textbooks. However, since Apple allows the software to be used by anyone, it has become a tool for authors or organizations that want to self-publish either for personal distribution or for sale/download in the iBookstore.
While easy self-publishing tools may bring to mind the image of someone writing their first novel or a memoir, there are any number of ways to use both the publishing features of iBooks Author and the distribution channel of the iBookstore. One of which is as a marketing and informational tool – an approach that takes the concept of a white paper to a new and powerful interactive level.