| Cult of Mac

Apple partners with Deloitte to push iPad into enterprise

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Tim Cook and Deloitte Global CEO Punit Renjen
Tim Cook and Deloitte Global CEO Punit Renjen roll out a new partnership to boost business use of iPhone and iPad.
Photo: Apple

Apple revealed that it is making a deeper push into enterprise today with the help of the business consulting firm Deloitte.

The partnership between the two companies will lead to the creation of Deloitte’s first-ever “Apple practice.” Deloitte’s new Apple team will be comprised of over 5,000 iOS specialists who will analyze businesses and advise them on the best way to integrate iPhone and iPad into their work environments.

Instagram’s upcoming business profiles look like Facebook pages

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Instagram is getting more business friendly.
Photo: Ste Smith/Cult of Mac

Instagram is about to start looking a lot more like Facebook, thanks to new business profiles pages that are in the testing phase.

Images of the new profiles have leaked onto the internet and they appear to be similar to Facebook’s brand pages, giving visitors more information on how to locate a business. It seems the days of publicly displaying your email and phone number on Instagram are coming to an end.

Tim Cook only made $10.3 million last year

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Tim Cook
Don't worry, he's still rich.
Photo: Jim Merithew/Cult of Mac

Apple CEO Tim Cook made approximately $10.3 million in 2015 — $10,281,327 to be exact. That is up only a tad from the $9.2 million he earned in 2014. The other executives at Apple all made around $25 million each for the year. Sure, it’s rough to place the word “only” in front of a ten million dollar check, but in Cook’s case, he is making significantly less than the other execs.

Apple might cut iPhone 6s production by up to 30% this quarter

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Is iPhone growth starting to stall?
Photo: Apple

Apple will be allegedly reducing orders of the iPhone 6s and iPhone 6s Plus to suppliers by as much as 30 percent this quarter. iPhone 6s and 6s Plus sales are apparently considerably less than that of the iPhone 6 and iPhone 6 Plus in the year-ago quarter. If this is true, it seems that Apple has been making too much supply for simply not enough demand.

Apple Watch’s dominance isn’t slowing down any time soon

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As smartwatches grow in popularity, the Apple Watch will continue to be the hands-on - or wrist-on - favorite.
As smartwatches grow in popularity, the Apple Watch will continue to be the hands-on - or wrist-on - favorite.
Photo: Apple

The Apple Watch is the hottest smartwatch on the market. And it looks like it is going to stay that way for a while.

A report by International Data Corporation says the Apple Watch will lead a rapidly growing wearables market through at least 2019 as a skeptical public gets won over by more sophisticated second- and third-generation devices.

IDC projects Apple to sell 13 million watches this year for a little more than 61 percent of the market share. The number of Apple Watches sold will reach 45.2 million by 2019, according to IDC’s report.

Here’s how Mac and iOS absolutely dominated the enterprise in 2015

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The 2015 survey shines some light on Apple's reign in the enterprise.
Photo: Quattro Vageena/Flickr CC, cropped

Apple didn’t just see a standard year-over-year improvement in the enterprise market in 2015. iPhones, iPads and Macs all saw significant growth and adoption rates over the competition. JAMF Software published its annual survey for 2015 that reveals trends about Apple products and their role in the enterprise. The findings are excellent news for the folks in Cupertino: enterprise users adore OS X and iOS.

“Driven by user preference, increased productivity capabilities, and security advantages, Apple is no longer requested by users and executives—it’s demanded,” JAMF reports.

PDF Expert is the lightweight, powerful viewer your Mac needs

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PDF Expert is more powerful than you'd expect for its price.
Photo: Readdle

Readdle’s highly praised iOS app PDF Expert has landed on the Mac. Shortly after its debut, it shot straight to the number one spot for paid apps on the Mac App Store. Apple’s own Preview app works fine for simply reading through PDF files or making tiny edits, but people who work with PDF files more frequently and need more power can benefit from giving the $19.99 PDF Expert a chance. Cult of Mac got the opportunity to do just that.

Everybody knows that the leader in the category of PDF editors and readers is Adobe with its Reader and Acrobat apps, but the latter costs $14.99 per month for a subscription or a staggering $449 for the full desktop software. As long as you don’t need to create PDFs, PDF Expert only asks for $20 out of your pocket and it’s jam-packed with all of the necessities and then some.

Twitter’s ready to make money off Moments

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Twitter
Twitter didn't waste a single moment getting to monetization.
Photo: Jim Merithew/Cult of Mac

Just a few short weeks after Twitter launched Moments, it’s already gearing up to start the monetization process. Promoted Moments will have brands curate some of their favorite tweets from around the service relevant to the promotion and pack them neatly in Twitter’s newest feature.