Business - page 5

What do you do if you’re a medical technology startup while waiting for the FDA to approve your flagship iPhone-based product?

If you’re AliveCor, you launch a veterinary version of it.

The product in question is AliveCor’s iPhone ECG heart monitor, which the company showed off nearly two years ago, at the CES in 2011. The device allows a medical professional to assess a patient’s heart rhythm, providing more data than a stethoscope or manual check of their pulse. Although the device has broad potential, it has yet to be approved by the FDA.

While bring your own device (BYOD) programs that encourage employees to use their personal iPhones, iPads, and other devices in the office increases productivity and employee satisfaction, the trend is also turning those employees into workaholics. That’s not entirely a new realization – we’ve covered the potential impact of the BYOD trend on the work/life balance before (including a recent study that showed that BYOD programs actually improve that balance for IT professionals).

The latest research on BYOD’s impact on workers shows two additional insights – a significant number of employees are footing the bill (sometimes a very big bill)  for mobile data service while on the road for work.

VMWare announced the newest version of VMWare Fusion, its Mac virtualization product, this week. In doing so it also launched its first business or enterprise version of the popular tool for running Windows and other operating systems on Mac workstations. Dubbed Fusion Professional, the new solution has a range of features that are likely to appeal to IT professionals in both business and education.

Evernote has become an indispensible tool for people all over the world. The incredibly versatile “save anything” tool is used at home, school, and work. One nagging issue has been that although Evernote is an amazing productivity tool and has tons of business applications, it has never been good at sharing on a large scale – like the level of sharing that a business of a few dozen people or a few thousand people needs.

All that is about to change. The company announced a new workplace edition of Evernote for business customers.

Many fast food and restaurant chains now offer iPhone apps that facilitate ordering for delivery or pick up. A number of services, like Splick-it and Grubhub, also help facilitate such orders through an iOS app, offering independent restaurants to compete with the chains. Beyond apps, there are web-based services like Mealeo that offer the same functionality. Despite being a relatively new phenomenon, online and mobile ordering has become a serious business – over two-thirds of Americans use such services on a regular basis.

In fact, of those two-thirds of Americans, most say they tend to order more from a mobile or web service than they would over the phone or in person.

The iPad became a big hit in the K-12 education market over the past year. Pioneering schools that brought Apple’s tablet into the classroom last school year proved that the iPad can be a excellent learning tool – one that has immense power to transform education.

As the new school year begins, and hundreds of thousands of students across the U.S. become iPad users thanks to one-to-one iPad deployments, there’s already talk that the iPad’s success in schools will be short-lived. The belief is that iPads will quickly be replaced by tablets running Microsoft’s Windows RT or Windows 8.

That assumption is absurd and delusional.

If you thought the heat of the mobile payments industry might cool a bit after weeks of major announcements like the Square/Starbucks partnership, the launch of a new mobile payment company dubbed MCX by several national retail chains, and PayPal’s trial of in-restaurant payments at McDonald’s locations in France, think again.

PayPal announced the biggest partnership yet in the U.S. mobile payments market today – a deal with Discover that will bring PayPal in-store payment to seven million locations next spring.

The U.S. federal government may not be where you’d expect to see mobile innovation or find good app development suggestions. While there’s still a public sector bureaucracy in government, a number of government agencies are beginning to develop new ways to connect with citizens and invest in mobile technologies for internal use.

Granted, most agencies are doing so because of requirements under the Obama administration’s 21st Century Digital Government Strategy. One of which is that every federal agency  must make two high-value, customer-facing services available via mobile devices over the next year.  Still, the innovation is happening and the agencies that have already taken up the challenge are good models for agencies that have yet to do so.

They’re also good sources of advice for any organization that is beginning to develop an iOS or mobile app strategy.

Over the past several months, we’ve seen studies on the reactions that iPad and iPhone users have to mobile marketing initiatives. Often these studies suggest that the iPad is a golden opportunity for marketing professionals. We’ve also seen the ways that companies are shooting themselves in the foot by not taking advantage of the unique capabilities of mobile devices, particularly when it comes to the iPad and other tablets.

So what does it take to develop a successful mobile marketing campaign? It takes a real understanding of the advantages and disadvantages that mobile devices offer, understanding their place in a consumer’s daily life, and recognition that mobile marketing needs to treated as part of a brand strategy.

Many school districts around the country are embarking on new territory this back to school season – deploying hundreds or thousands of iPads to students. Most of the deployments will be one-to-one initiatives where every student receives a school-owned iPad to use for this school year or their entire scholastic career. Planning such a roll out isn’t easy, but schools and districts making the shift this year have the advantage of looking what worked and didn’t work from counterparts that pioneered the iPad in the classroom last year.

One school district, Lexington County School District One of South Carolina, has served as a model for many other schools around the country. The district offers a lot of insight into the technical requirements, education policy issues, and roll out processes in such a colossal undertaking.

According a study released earlier this month, Apple’s iOS is becoming the most popular platform for enterprise app development – with 53.2% of developers picking iOS for corporate app development compared to 37.4% of developers standing behind Android. RIM’s BlackBerry, the old guard of enterprise mobility, came in a distant fourth behind Windows Phone with only 2% of developers supporting it.

That’s great news for Apple and the iPhone and iPad in business and enterprise environments. Apple even makes enterprise distribution possible outside of the App Store. Mobile App Management (MAM) and enterprise app store solutions provide efficient and effective distribution and update methods for enterprise apps.

Business to business (B2B) apps and solutions, however, present a different kind of challenge – one for which Apple has a solution, even if it isn’t a perfect solution.

Apparently Marissa Mayer wants everyone at Yahoo to use an iPhone and she may be willing to spend some of Yahoo’s cash to buy everyone in the company an iPhone if that’s what it takes. The move would be unusual on a couple of different fronts and it would buck some of the trends popular in the Internet and technology industries as well as in mainstream business. The biggest question isn’t what this means for Yahoo – it’s  what will consumers and the industry think about her an Yahoo if she does

The release of iOS 6 just weeks away. The new release includes a range of new features. Some seem tailor-made for business use like the new VIP contacts feature in Mail. Others are clearly designed for a mass-market consumer audience. Even those consumer-oriented additions have a lot of potential for use in the office, however.

The iPhone is the most popular device among medical professionals, followed by the iPad and then Android smartphones. That’s one of the key findings in a new study that examines the relationship between electronic health records (EHR) systems, mobile technology, and how doctors, nurses, and other healthcare providers use both mobile devices and EHR systems.

One of the biggest points of the survey, however, is that the vast majority of U.S. healthcare providers do not use a mobile device to access electronic records. In fact only about in one in twenty (6%) use a mobile device to access electronic records or prescribe medications using an electronic prescribing system. That’s despite the fact that almost three-quarters (72%) of providers report using mobile technology as part of their practice.

Although Apple pitched iBooks Author as a tool for educators, the company fully supports anyone who want to create an ebook using iBooks Author to do so. Apple also lets anyone that creates an ebook with iBooks Author to distribute it through the iBookstore – the catch being that the iBooks Author edition of an ebook can’t be published using another company’s store (though the text of the title can be repackaged using other apps and sold elsewhere). As usual, Apple will take a 30% cut of any sales.

There are, of course, plenty of non-education uses for iBooks Author.

When Apple unveiled iMessage, one of the first thoughts for many IT professionals and business users was that Apple had come up with a secure messaging platform that could rival RIM’s BlackBerry Messenger. While iMessage has a lot going for it as a secure messaging platform, there are still some reasons that it may not be an ideal business solution.

Square’s announcement of its partnership with Starbucks and the launch of new mobile payment company by several key retail and service chains were signs that the mobile payment industry and digital wallet concept is big business. Late last week, however, there was more news on the mobile payments front that proves that the race is far from over – one could even say that it’s barely started.

In a move that could make Square’s deal with Starbucks seem small and limited, Reuters reports that PayPal may soon be expanding its brand of mobile payments to include on the biggest fast food chains on the planet – McDonald’s. PayPal is currently testing a payment system in 30 McDonald’s locations in France. The company demoed the technology earlier this year.

A handful of studies recently have looked at the impact of the iPhone, iPad, and other mobile devices used for both work and personal pursuits is having on the work/life balance for professionals across a range of industries. One recent study showed mobile devices have contributed to the average American working seven hours each week, the equivalent of a full work day, out of the office and after hours. Another pointed how that many of us will work while on vacation thanks to our mobile devices.

For one segment of the workforce, however, iPhones, iPads, and Android devices and their ubiquitous connectivity have actually improved the work/life balance. That group is salaried IT professionals.

The most striking point in a recent report commissioned by Trend Micro was that IT administrators are beginning to rank Apple’s iOS ahead of RIM’s BlackBerry and other mobile platforms, but there were some other significant details in that report.

The report focuses on mobile security and issues related to bring your own device (BYOD) programs. Such programs encourage employees to use their personal iPhones, iPads, Android devices and other mobile technologies to access business resources and perform work related tasks. Many IT professionals believe that BYOD programs introduce security risks – and it looks like they’re right believe that. Decisive Analytics, the company that prepared the report, notes that nearly half the IT professionals that they surveyed in the U.S., U.K., and Germany admitted that their companies had already experienced a mobile-related security breach.

The perception of the BlackBerry as the most secure and manageable mobile platform seems to be faltering. According to a new report, senior IT administrators now consider Apple’s iOS to be the most secure and manageable platform – despite the fact that RIM offers ten times the number of security and device management policies that Apple provides in iOS.

App and template designer Jumsoft announced a new collection of images and patterns for Apple’s iWork suite. The new package, known as Elements for iWork, is the company’s eleventh collection of professionally designed images, templates and stationary designed to help businesses, students, and consumers create stunning documents and projects using a range of Mac apps.

We talk about the iPad’s role in healthcare pretty regularly. Many physicians and health care practices have found innovative ways to integrate the iPad into daily patient interactions. According to a new study, the pharmaceutical industry has discovered that the iPad is an excellent tool for promoting new medications and that it can influence the prescribing habits of doctors.

During its education event in January, Apple unveiled its plans to revolutionize the K-12 classroom with the iPad, electronic textbooks, a revamped version of iTunes U that supports content for K-12 schools as well as higher education, and tools for educators to create their own digital content using iBooks Author and iTunes U.

In the intervening months, schools and districts around the country have made significant investments in iPads, including the San Diego Unified School District, which invested $15 million in 26,000 iPads for its students. Those sales created a record quarter for Apple in the K-12 education market.

With the back to school season upon us, it’s clear that the massive iPad deployments will give Apple the opportunity to disrupt the classroom in the ways it has whole industries and, in many ways, that’s a good thing.

Apple’s Volume Purchase Program (VPP) is the company’s half-hearted attempt to deliver some form of enterprise licensing program for the iOS App Store. The program does make it marginally easier for businesses to bulk purchase and deploy apps to iPhones and iPads than telling employees to buy apps and then reimbursing them, but it still leaves a lot to be desired. As we reported earlier this summer, many businesses and school still feel Apple doesn’t meet their app purchase and deployment needs.

Mobile app management (MAM) vendor App 47 summed up some of the key issues and how it can help companies deal with them as part of the company’s summer lecture series on app management.

In a move that makes the Square/Starbucks partnership announced last week look like small potatoes, a group of national and international retailers announced plans to develop their own mobile payment network complete with mobile apps and digital wallet functionality. The move seems almost certain to shake up the nascent mobile payments market where a wide range of companies and organizations have been trying to figure out the secret sauce that will turn mobile payments into a mainstream retail system for the past couple of years.

The Merchant Customer Exchange or MCX, as the new company is known, plans to deliver a solution that offers convenience in both making purchases and in receiving customizable offers from retailers. Development of a mobile app and payment network are underway, but MCX has yet to announce any details about either the app or its network.