Ulrich Kranz, who once developed electric cars for auto-giant BMW, has reportedly been hired by Apple. He’ll become an important part of the Mac-maker’s ongoing efforts to create a self-driving Apple car.
BMW’s Chief Financial Officer Nicholas Peter isn’t worried about Apple’s entry into the automotive industry. Or, if he is, he’s not willing to say as much.
“I sleep very peacefully,” Peter said when asked about the rumored Apple car. “Competition is a wonderful thing — it helps motivate the others. We’re in a very strong position and we want to remain in a leading position of the industry.”
Amazon is ramping up its expansion of the Fire TV platform in 2020 by making the streaming media platform available in automobiles and other third-party products.
The company revealed this morning that Fire TV now has over 40 million active users and its coming to even more devices. More than 150 Fire TV Edition devices across multiple product categories will be available by the end of 2020 and everyone from BMW to VOXX Automotive jumping onboard.
BMW might abandon its controversial policy of charging customers an annual fee to use Apple’s CarPlay platform in its vehicles, an automotive publication claims.
According to AutoCar, a BMW representative revealed that CarPlay will be free for life on its newest cars. Owners of older cars can pay a discounted fee in the region of $300 for a lifetime subscription.
Up until now, Apple’s in-car platform CarPlay has been offered as a one-off payment if you want it in a BMW vehicle. That could soon change, however, according to a new report, suggesting that BMW is looking to switch to a subscription-based system.
Ever dreamed of traveling in style like Steve Jobs? If so — and if you’re happy to spend the price of a good-sized family home in many parts of the U.S. — then you could be the proud new owner of the 400-horsepower BMW Z8 once driven by Apple’s late co-founder.
The BMW is going up for auction at Sotheby’s in New York next month, with a sales price expected to reach between $300,000 and $400,000.