In 2020, Apple launched Car Keys as part of CarPlay in iOS for use with a range of BMW models, allowing owners to use their iPhone or Apple Watch to unlock their car. But soon owners of certain Kia and Genesis car models will be able to do the same.
In recent years, CES, the world’s largest consumer electronics confab, has become quite the major auto show. After all, consumer tech and automotive tech keep blending more and more. For CES 2022, automakers like BMW, Cadillac, Hyundai, Mercedes and Sony — wait, who? — really put some crazy futuristic concepts into high gear.
Overall, the mix of ideas ranged from mildly interesting to jaw-dropping. You had the prosaic news, like Amazon Fire TV integrating with Ford and Lincoln vehicles and YouTube video appearing in Volvos. But you also had the wild stories, like some concept cars that look like they belong elsewhere in the galaxy and others that change colors by themselves.
Ulrich Kranz, who once developed electric cars for auto-giant BMW, has reportedly been hired by Apple. He’ll become an important part of the Mac-maker’s ongoing efforts to create a self-driving Apple car.
BMW’s Chief Financial Officer Nicholas Peter isn’t worried about Apple’s entry into the automotive industry. Or, if he is, he’s not willing to say as much.
“I sleep very peacefully,” Peter said when asked about the rumored Apple car. “Competition is a wonderful thing — it helps motivate the others. We’re in a very strong position and we want to remain in a leading position of the industry.”
Amazon is ramping up its expansion of the Fire TV platform in 2020 by making the streaming media platform available in automobiles and other third-party products.
The company revealed this morning that Fire TV now has over 40 million active users and its coming to even more devices. More than 150 Fire TV Edition devices across multiple product categories will be available by the end of 2020 and everyone from BMW to VOXX Automotive jumping onboard.
BMW might abandon its controversial policy of charging customers an annual fee to use Apple’s CarPlay platform in its vehicles, an automotive publication claims.
According to AutoCar, a BMW representative revealed that CarPlay will be free for life on its newest cars. Owners of older cars can pay a discounted fee in the region of $300 for a lifetime subscription.