Elon Musk thinks Apple Car will come too late

By

Musk
Musk is confident Telsa will beat the Apple Car.
Photo: Recode/Facebook

Apple should have started development on the Apple Car a lot earlier than it did, according to Space X and Tesla CEO Elon Musk.

The real-life comic-book superhero sat down for an interview at Code Conference and said that when it comes to autonomous cars, Google won’t be a competitor because they’re not a car company, however Apple will be.

Musk thinks it may be too late for Apple to be truly competitive though.

Apple is already working on charging stations for iCar

By

Apple Car might be coming, but will it be special?
Apple Car might be coming, but will it be special?
Image: Aristomenis Tsirbas/Freelancer

The Apple Car isn’t expected to hit the road until 2020 at the earliest, but Apple’s engineers are already laying the foundation for one of the most challenging aspect of electric vehicles: keeping them charged up.

Apple appears to be preparing the ground work for its charging infrastructure, according to a new report claiming the company is scooping up engineers that specialize in electric charing stations.

BMW and Daimler put the brakes on Apple Car deal

By

Magna International Inc. is making cars for BMW.
Magna International Inc. is making cars for BMW.
Photo: BMW

Talks between Apple and German carmakers Daimler and BMW have fallen apart, after Apple sought to strike a deal with the companies for its electric car project. 

BMW and Apple have been rumored to be talking about a partnership for nearly a year now. Apple supposedly wanted to use BMW’s i3 carbon fiber body as the basis for its car but it appears that the company will have to go solo for now. 

Ferrari boss thinks Cupertino will outsource Apple Car

By

Magna International Inc. is making cars for BMW.
Magna International Inc. is making cars for BMW.
Photo: BMW

It’s an open secret that Apple is building it’s own electric car, but according to the chairman of Ferrari, Sergio Marchionne, it’s unlikely that the company will actually manufacture the vehicle on its own.

In an interview this morning on CNBC, Marchionne said that he believes the automotive industry is a space where Apple could really exhibit its skills. However, designing a car and making it are two different things, so Apple will probably have to outsource production.

Daimler CEO considers benefits of Apple Car collaboration

By

Apple Car might be coming, but will it be special?
Apple Car might be coming, but will it be special?
Image: Aristomenis Tsirbas/Freelancer

Apple has been slowly poaching some of Daimler’s top talent for its own car project that is nearly ready for testing, but according to Daimler CEO, Dieter Zetsche, it wouldn’t be totally inconceivable for Apple and the Mercedes-maker to work together on a future automotive project.

Zetsche said that “different types” of cooperation with Apple and Google are possible in the future, as carmakers have realized they need software experts and telecoms to help create the next-generation of automobiles.

Sorry, Google, BMW already owns ‘Alphabet’ and they don’t want to sell

By

sorry-google-bmw-already-owns-alphabet-and-they-dont-want-to-sell-image-cultofandroidcomwp-contentuploads201508alphabet1-jpg
Why didn't they just...Google it?  Photo: Alphabet/Google
Why didn’t they just…Google it?
Photo: Alphabet/Google

When Google reorganized itself into a subsidiary of a new over-arching company, Alphabet, you’d think that they’d have checked to see if anyone else was doing a similar business with the name.

In fact, BMW also does business as Alphabet, and they own the trademark and the .com URL to boot.

BMW makes cars, and Google is working on a self-driving car. That seems like possible grounds for a trademark infringement suit, right?

BMW would be open to working with Apple on a car project

By

Available in iPod white?
Available in iPod white?
Photo: BMW

BMW would be open to collaborating with Apple to build a next-generation car, according to the company’s production chief, Oliver Zipse.

Speaking earlier today in Frankfurt, Zipse noted that “We live in a world of partnerships,” and that an Apple (or even Google) car wouldn’t be out of the question for BMW.