“Apple is all-in on augmented reality. But where will it lead?” That’s a pretty standard view of Apple’s experiments with visual AR, aka overlaying virtual objects onto the real world, via the iPhone’s camera and screen.

But Apple is already providing a fully immersive AR overlay onto the real world, to millions of users — only it isn’t using a screen. AirPods are augmented reality. They are also a part of a new computing paradigm that Apple snuck into the world without telling anybody. This paradigm currently consists of AirPods, iPhone, Apple Watch and the HomePod. And it is as discreet and low-key as it is important.

Apple’s long-rumored AR glasses project could get some competition from the world’s biggest social network company.

Facebook is reportedly developing its own augmented reality glasses. The social network recently struck a partnership with Ray-Ban parent company Luxottica to speed the product along, according to a new report.

Apple’s long bet on augmented reality is about to pay off. Thanks to new tools for developers, and hardware that can handle the advanced apps they create, an AR revolution is in the offing.

Find out how Apple will spark the AR boom in this week’s free issue of Cult of Mac Magazine. Download it now for iOS, or see the top stories below in your browser.

When Apple introduced ARKit in 2017, the augmented reality platform was hailed as a game-changer. Two years later, Apple’s AR push looks ready to deliver the type of experience that gets CEO Tim Cook so excited he wants to scream.

Thanks to a trio of new augmented reality tools for iOS 13, and the very real possibility of an Apple AR headset on the horizon, 2019 promises to be the start of something truly special for Apple’s augmented reality efforts.

Apple debuted its AR[T] augmented reality walks in several cities around the world over the weekend.

The walks take place from Apple Stores in San Francisco, New York, London, Paris, Hong Kong, and Tokyo. They boast augmented reality demos created by world renowned artists. A new report describes the experience.

There’s something weirdly off-putting about the eye-contact problem with video calling services like FaceTime and Skype.

It happens because users must choose either to look directly at the camera lens, and miss what’s happening on screen, or look at the screen and appear to be staring at the listener’s neck.

That’s not ideal for a tool that’s meant to make it seem like you’re having a face-to-face conversation. Fortunately, Apple fixes this shortcoming in iOS 13.

Try as people might, moving an entire iMac around with you is never going to be easy. But what if all you had to do was to take the keyboard and mouse, and everything else would automatically follow?

That’s the vision of a nifty AR creation made by WWDC Scholar and Georgia Tech student Nicholas Grana. Check it out.

Apple has added another high-profile hire to its team of engineers developing AR and VR headsets.

Serial entrepreneur Arthur van Hoff reportedly joined Apple this month after leaving Jaunt, a VR-focused startup company that he founded that eventually scored funding from Disney

Apple’s long-rumored augmented reality glasses will finally arrive in 2020, according to a trusted analyst.

The first-generation specs reportedly will function strictly as an iPhone accessory. They will depend on Apple’s smartphone for processing, rendering, location services and just about everything else. Mass-production of the Apple AR glasses could start later this year.

Google Glass is set to get an upgrade later this year for enterprise users and it looks like USB-C charging will be one of the big new features.

Leaked images of the second-generation Google Glass for enterprise surfaced on the web today. The images show that Google is ditching its magnetic cable charging system in favor of a single quick-charging port.

Take a closer look: