Seven months after its announcement at WWDC23, Apple started accepting preorders for its Vision Pro headset Friday morning — and quickly sold out. Shipping dates for the company’s first AR headset slipped within minutes of preorders opening.
The preorder also answered some questions about the Vision Pro. Plus, if you want one, you still have a chance to get one. The $3,499 mixed-reality headset — which Apple hails as the dawn of “spatial computing” — goes on sale February 2 in Apple retail stores in the United States.
Apple will run a promotion in China offering up to RMB 800 ($70 off) on iPhones. The sale will run from January 18-21 and is available through Apple’s online and retail stores in the country.
The Cupertino company is providing discounts on the most popular products in its portfolio, including iPhone 15 Pro, MacBook Air, and AirPods.
Apple is shutting down its Data Operations Annotations office in San Diego and merging employees who are willing to relocate with their teammates in Texas.
The move reportedly comes as a big surprise to the California workers. Until very recently, Apple told them they would simply be moving to another location in San Diego.
Apple Self Service Repair program is expanding to include the iPhone 15 and additional M2 Macs. The company is also making its repair program available in 24 new European countries.
With the latest additions, Apple’s Service Service Repair now supports 35 products and is available in 33 countries.
Apple has reportedly asked its suppliers to make iPhone 16 batteries in India. This is another step by the company to diversify its supply chain and reduce its reliance on China.
The Cupertino giant currently sources iPhone batteries from multiple suppliers located in China.
In the wake of Elon Musk posting his support for an antisemitic comment on X, Apple reportedly paused advertising on the social-networking service that Musk owns.
Disney, IBM and Lionsgate have also supposedly stopped advertising on the service formerly known as Twitter.
Apple is falling further behind in creating an in-house modem for iPhones. After multiple delays, the company targeted a 2025 spring timeline to ship its first modem. But that’s not going to happen.
A new report signals that Apple has delayed the modem’s launch until the end of 2025 or early 2026.
During Tuesday’s right-to-repair event in the White House, Apple announced the expansion of its Self-Service Repair and Independent Repair Provider programs nationwide.
This move will help independent repair shops by providing them with the necessary tools and documentation for repairing Apple devices.
Apple’s latest iPhones are available with deep discounts of up to $200 in China. Many analysts believe Apple’s iPhone 15 series has been doing poorly in China.
The slowdown in sales has caused online Chinese e-commerce companies to offer hefty discounts on the new iPhones.
Apple is expanding the Vision Pro developer labs to additional regions. This will allow more developers to try out the mixed-reality headset ahead of its launch in early 2024.
The Cupertino giant is opening new Vision Pro developer labs in New York, US, and Sydney, Australia.
Apple CEO Tim Cook place fourth on a list ranking CEOs by popularity according to employees. Blind Workplace Insights released it this week.
Tech, e-commerce and finance leaders dominated the high end of the Blind professional social network’s list. But tech firms were no stranger to the low end, either.
As legacy studios like Disney face formidable problems, a new report suggests CEO Bob Iger might revisit a “once-unthinkable option” — that Apple might buy the company, or at least a stripped-down version of it.
After all, in a near-future of even greater tech-company dominance over entertainment, Disney may need deep-pocketed protection. And its longstanding connection with Apple could come into play.
Just a day after Apple unveiled its Vision Pro AR/VR headset at WWDC23, news came along Tuesday that the company acquired Los Angeles-based AR headset startup Mira.
Mira makes headsets for other companies — notably Super Nintendo World theme parks — and holds contracts with the U.S. military.
Apple has announced several tax changes for the App Store that go into effect starting May 31. The new rules will affect app developers in Ghana, Lithuania, Moldova, Brazil and Spain.
In Spain and Ghana, taxes on the proceeds earned from apps and games have increased. While in Lithuania and Moldova, the VAT rate on e-books and audiobooks has gone down.
Apple said Tuesday it struck a “new multiyear, multibillion-dollar agreement” with technology manufacturer Broadcom to develop 5G radio frequency components in the United States.
“We’re thrilled to make commitments that harness the ingenuity, creativity and innovative spirit of American manufacturing,” said Apple CEO Tim Cook.
“All of Apple’s products depend on technology engineered and built here in the United States, and we’ll continue to deepen our investments in the U.S. economy because we have an unshakable belief in America’s future,” he added.
Apple’s online store is expanding to Vietnam. The store will go live on May 18 at 9 am local time, giving customers access to Apple’s entire product lineup.
This will mark the company’s first direct official expansion in the Asian country.
Shipments in the global smartphone market declined by 14% YoY in Q1 2023 to 280.2 million units. Despite the slowdown, Samsung replaced Apple as the world’s largest smartphone maker during the period.
Apple, however, continued its dominance, with iPhones accounting for nearly half the revenue generated by the smartphone market in Q1 2023. The company also took the lion’s share of the market’s profit.
Apple said Friday it supports Exceptional Minds, a Los Angeles-based nonprofit academy preparing autistic artists to become animators, VFX artists and motion graphics designers in the film industry.
The tech giant’s Friday feature story focused on a number of interesting creatives learning at the academy with the help of iPads, Pencil and other Apple wares.
Apple CEO Tim Cook reportedly sided with COO Jeff Williams to launch the company’s AR/VR headset this year, despite the fact that Cupertino’s design team wanted to wait a few more years to launch a sleeker pair of AR glasses.
The headset’s launch time frame has been a point of contention inside Apple. Until 2019, when Jony Ive led the design deapartment, it was unimaginable to go against his team’s wishes.
Apple is making internal management changes to further focus on India. And for the first time ever, the company will make India its own sales region, highlighting its growing importance.
The South Asian country is already emerging as a major alternative to China for manufacturing its products.
Apple now offers a Depth and Water Seal Test for the Apple Watch Ultra. The evaluation will check whether your smartwatch’s seals and depth gauge are working correctly.
This is the first time the company is offering such a kind of test for any of its water-resistant products.
Apple CEO Tim Cook is set to receive a substantial pay cut in 2023. The company’s top executive will receive “only” $49 million in compensation this year.
For comparison, Cook’s compensation was $99.4 million in 2022 and $98.7 million in 2021.