You might ride around on an electric scooter in your shades and flannel shirt while sporting copious amounts of sculpted facial hair, but are you a hipster?
In certain neighborhoods of New York City or San Francisco, it may be a foregone conclusion. It’s practically mandatory. But others might wonder if they qualify.
Thankfully, a special list of “hipster words” has surfaced. And it comes from Apple, of all places.
In an open letter sent to Apple CEO Tim Cook on Tuesday, more than 100 film and TV professionals called on the company to publicly commit to building its video editing software Final Cut Pro into an industry-standard tool.
The group praised FCP as as “the biggest leap forward in editing technology since the move to digital” but complained it’s not living up to its potential.
The group noted, bitterly, that even the crew on CODA — the first streaming service release to win a Best Picture Oscar, and Apple’s own release — would probably not have chosen to edit it with FCP.
Apple unveiled its top 10 extreme-close-up photo selections Wednesday from the Shot on iPhone Macro Challenge, in which photographers from all over the world submitted epic miniatures over several weeks starting January 25.
All the shooters used iPhone 13 Pro and iPhone 13 Pro Max to take their pics. Photographers hailed from China, Hungary, India, Italy, Spain, Thailand and the U.S. Apple plans to feature their images on apple.com, on Instagram (@apple) and on billboards in select cities.
Check out the stunning shots — captured with iPhone’s most-advanced cameras ever — below.
Photos of Apple’s unreleased dual USB-C charger with a total output of 35W have surfaced online. The images show the adapter will have a compact design with foldable electrical prongs and two USB-C ports located side by side.
It will also feature two circular indents on both sides that should aid with grip when removing the charger from a power outlet.
Apple dropped out of a privacy trade group that pushes increasingly “industry-friendly data privacy laws.” The move comes ahead of Apple CEO Tim Cook headlining the International Association of Privacy Professionals Global Privacy Summit next Tuesday.
Cupertino confirmed it will leave the trade group, known as the State Privacy and Security Coalition, through a spokesperson following an initial report about it in Politico.
Apple said Thursday all small businesses in the U.S. can now sign up for its new Apple Business Essentials service. Previously in beta testing, the new service brings together device management, 24/7 Apple support and iCloud storage into flexible subscription plans.
Apple also unveiled new AppleCare+ for Business Essentials insurance options. Cupertino also made a two-month free trial available to all customers, including those who used the service in beta.
In the middle of last year, Apple and Facebook parent company Meta Platforms gave customer data to hackers. They enticed the companies by pretending to be law enforcement officials, three people with knowledge of the matter said.
Apple is at it again, trying to retain top employees in a competitive marketplace by giving them big money. This time the Cupertino tech giant has handed out a round of special stock bonuses to a group of hardware and software engineers. The amounts range from $100,000 to $200,000.
With Friday being the official launch day for sales of Apple’s new iPad Air (and the 5G iPhone SE), Apple has rolled out a new ad depicting high school students battling to become class president. The powerful new tablet is their primary weapon.
Foxconn, Apple’s primary assembly partner for iPhones, has resumed production in its assembly plant in Shenzhen, China, as the city’s COVID-19 lockdown has partially lifted.
Fresh off its rollout of a smartphone that can charge wirelessly at 100W, Honor said at MWC 2022 it will offer new earbuds that monitor temperature. The new buds look like AirPods Pro. And temperature sensing is a function Apple has reportedly tested in AirPods.
The former Huawei subsidiary, based in China, said its new $199 Earbuds 3 Pro combine a temperature sensor with an AI temperature algorithm. It has an 80% chance of coming within plus or minus 0.3 degrees Celsius of an accurate reading, the company said.
Spoiler alert: For the seventh year in a row, Apple topped consumers’ lists as the most relevant brand to their everyday lives. Seems like the Cupertino tech giant can’t lose in this particular race.
You have to wonder who placed 293rd. That’s how many companies the annual survey evaluated, in 27 categories.
Apple previewed its “dramatic” new Al Maryah Island store in Abu Dhabi Thursday, showcasing design elements never seen before at Apple stores, as well as special programs.
The retail location opens Friday at 5 p.m. United Arab Emirates time.
Charlie Munger, investment company Berkshire Hathaway’s vice chairman, laid out high praise for Apple during an interview with Yahoo! Finance on Thursday. He called the Cupertino juggernaut “ungodly well-managed.”
He also described Apple as “one of the strong companies” and said he expects it to remain so.
Apple is no stranger to aggressive legal actions meant to protect the company’s image. In its latest move, the company filed a lawsuit against Ukrainian indie film director Vasyl Moskalenko, who wrote a comedy film titled Apple-Man.
And no, the film, currently in production, does not talk about the Cupertino tech giant or its products. It’s a superhero satire about a guy who can levitate apples. You see, in a bit of classic superhero movie plotting, his DNA got blended with DNA from the fruit.
In recognition of Heart Month, aka February, Apple is rolling out a series of new activity challenge and heart-health resources to support users’ efforts to stay healthy.
Also toward that end, the company hopes you’ll learn a thing or two from preliminary trends shown in the Apple Heart and Movement Study.
At CES 2022, Nanoleaf said an upcoming firmware update will make its lighting products the first third-party border routers for HomeKit-over-Thread devices available now and coming out in the future.
The firmware update, due to roll out in the first quarter of 2022, will broaden Nanoleaf products’ support for Thread, improving devices’ connectivity and reliability over home networks.
In celebration of Computer Science Education Week, Apple said Monday it launched a new program that will help tens of thousands of kids and teens at Boys & Girls Clubs in more than a dozen U.S. cities to learn how to code.
With plans underway to build two adjoining facilities on the border of Los Angeles and Culver City, Apple has signaled it means business in the entertainment industry. The new development will serve as its regional headquarters, the Cupertino tech giant said.
Apple welcomed 100 students, aged 18 to 60, to its first Developer Academy this week, located in Detroit. The academy offers students courses on coding, design, marketing and project management.
It’s “an effort to address systemic racism and expand opportunities for communities of color across the country,” the Cupertino tech giant said Thursday.
Apple updated its iWork suite of productivity apps — Keynote, Pages and Numbers — with new features Tuesday that enable users to make presentations in new ways and help them work better with documents on the go.
Top-selling smartphone case brand Otterbox has rolled out a full line of cases for the new iPhone 13 series, including an assortment of fun, functional and protective models. The new Aneu series is sold by Apple and the Defender series is as tough as they come.
Apple is developing new iPhone and Apple Watch software tracking user health data to try to detect signs of depression and cognitive decline in users. The work is a joint effort with partners, The Wall Street Journal and other media outlets reported Tuesday.
Former designers and staff from Apple, its Beats subsidiary and Uber are offering an opportunity to beta test the Opal C1, a new 4K webcam designed for Mac. The folks behind the new company, Opal, call it “the first professional webcam.”
Now that’s confidence.
In the wake of Hurricane Ida’s category 4 landfall in Louisiana on Sunday, officials and aid workers are assessing damage and needed relief efforts. Today Apple CEO Tim Cook confirmed the company will donate money in support of those efforts.
