Apple car - page 11

Jony Ive and his infamous design team aren’t simply creating the Apple products you use and love, their influence is reshaping Apple itself. On this episode, we look back at Jony’s humble start, and examine how Sir Ive and team became the powerful core of the world’s greatest company. Plus, we bet you just can’t wait to get behind the wheel of your very own Apple-made … minivan? We’ll fill you in on the latest Apple car rumors.

Our thanks to Sanebox.com for supporting this episode. Sanebox’s algorithms learn which emails you want to see and puts the rest into a daily digest you can review and delete with one click. See how accurate it is with a free trial.

Full show notes ahead!

The mysterious Apple minivans roaming the roads in California, Florida and elsewhere are generally assumed to be self-driving cars, but they are not. They are almost undoubtedly collecting data for maps.

They are “almost certainly a mapping vehicle,” said Paul Godsmark, chief technology officer with the Canadian Automated Vehicles Centre of Excellence, who examined photos of the mystery vehicles at Cult of Mac’s request.

We get slammed 24/7 with new Apple rumors. Some are accurate, most are not. To give you a clue about what’s really coming out of Cupertino in the future, we’re busting out our rumor debunker each week to blow up the nonsense.

This week the Apple Car rumors have revved into fourth gear as a tsunami of reports from various outlets have claimed that not only is the iCar project real, but Apple is trying to get it onto highways by the end of the decade. While everyone’s focusing on the iCar, don’t forget about Apple Watch though. The rumor mill spit out five juicy rumors this week covering everything from pricing to customization.

Take a look at this week’s electrifying Apple rumors see which one’s are destined to come true:

An Apple Car? Yep, you know it! Cupertino is all abuzz with latest evidence that the fruit-flavored computing company is taking a run at the highway with a possible new iCar, and we’ve got Lewis with the features we’d like to see there. Plus, Luke spends some time with the exhaustive New York Times post on Jony Ive, design genius, Alex dives deep into your new favorite iPhone game (Alto’s Adventure), David chats about one auteur’s thoughts on the film completely shot on an iPhone 5s, and Luke gets the inside scoop on one 25-year-old who’s made 600 iOS apps without even knowing how to code.

All this, plus a ton more (see below) in this week’s Cult of Mac Magazine, ready for download at your pleasure.

If you believe the rumors, Apple is working on an electric car.

Apple hopes to start making said car by 2020, according to a new report from Bloomberg. Exactly how an Apple vehicle will be made is anyone’s guess, but the company has been aggressively hiring automotive talent to make it a reality.

Given that Apple can’t make an iPhone with a battery life of more than (best case scenario) a couple of days, how would it ever manage with a far more power-intensive technology like, say, an electric car?

It seems that this is exactly the question being asked in Cupertino — and the attempt to answer it has landed Apple with a new lawsuit, filed earlier this month in Massachusetts federal court.

As per the complaint, back in June last year, Apple reportedly began an “aggressive campaign” to poach top engineers from the electric car battery maker A123 Systems. The engineers were responsible for performing critical development and testing activities on cutting-edge electric vehicle batteries.

While most people are excited about the possibility that Apple might build a car to take on Tesla, former CEO of General Motors, Dan Akerson, has some warning words for Tim Cook: namely that Apple should steer clear of getting into the automotive industry.

“If I were an Apple shareholder, I wouldn’t be very happy,” Akerson told Bloomberg. “I would be highly suspect of the long-term prospect of getting into a low-margin, heavy-manufacturing.”

Well, if anyone would know, it’s the ex-head of beleaguered GM.

Nothing quite solidifies an Apple product’s significance in pop culture like The Onion’s take. America’s satirical publication of note has already decided to give us a glimpse at the rumored Apple car.

The mysterious automotive project that’s reportedly codenamed “Titan” will have the following features:

As rumors of an Apple car start to gain speed, Piper Jaffray analyst Gene Munster has run the figures to find out what kind of business proposition automobiles could be for a company that tends to steer clear of small or low-margin markets.

His verdict? If Apple cars were even a “moderate success,” Tim Cook and pals could be looking at an extra $50 billion per year in revenues. To put that figure in context, it would be an increase of 23 percent on top of the already impressive cash-generating machine that was Apple in 2015.

Remind us to remortgage our homes to buy AAPL stock!

If Apple really is working on a car, what would it look like? And what would we want it to look like and do?

The growing chorus of rumors about Apple’s possible automotive ambitions — and the hard facts about the car designers it’s already recruited — don’t prove Cupertino is working on a car. But if Apple is staffing up to transform the transportation industry, what features might it deliver in its human-transport device?

Here’s what we’d like to see in the very first iCar.

This week: The iCar rumors are swirling. Is Apple preparing to give Tesla a run for its money? Plus: The industries we want Apple to conquer next; why we need Cupertino to get into the space game; college kids love iPhones more than sexy time; we tell you our favorite packs for toting about your Apple and DSLR gear; and stay tuned to the end for our new segment, “Cross the Streams,” where we’ll cover the shows we can’t stop binge-watching.

Our thanks to Varidesk for support this episode. With models starting at just $275, Varidesk is the highest-quality, least-expensive way that we know of to get started with a standing desk. And you should absolutely check them out, because moving to a standing desk will change your life.

Full show notes ahead!

Apple has set up a top-secret automobile R&D lab and is recruiting experts to possibly build a car, the Financial Times reports.

The lab is in a secret location away from Apple’s HQ. Apple recently hired the head of Mercedes-Benz’s Silicon Valley R&D unit, and has staffed the new lab with “experienced managers from its iPhone unit,” the Times says.

“Three months ago I would have said it was CarPlay,” said one of FT‘s sources. “Today I think it’s a car.”