That, in essence, seems to be the message from Volkswagen chief exec Herbert Diess in a recent interview, responding to rumors about the Apple car.
“The car industry is not a typical tech sector that you could take over at a single stroke,” Diess said in a recent interview with German newspaper Frankfurter Allgemeine Sonntagszeitung. “Apple will not manage that overnight.”
Get those perspectives in this week’s top opinion/analysis pieces from Cult of Mac Magazine. Then enjoy the rest of the week’s top Apple news, how-tos and reviews. It’s all free and ready to download and read on your favorite iOS device.
Apple’s rumored electric vehicle could be just a nice luxury item that appeals to Apple fans with a lot of disposable income, similar to the HomePod or AirPods Max — but far more expensive. Or it could alter the automotive experience in a far more profound, Apple-esque manner.
I’d bet on the latter option. Apple doesn’t do things by halves. Steve Jobs famously stated that he wanted to build a personal computer that would put a ding in the universe. The iPhone, Apple Stores, the Apple Watch, iTunes and the App Store — those all changed the way that we use technology on a regular basis. They solved a bigger problem than just giving us a nice, Apple-branded version of an existing product to play with.
If Apple makes a car, it will likely remake the way we think about cars. Here are five ways Cupertino could do that.
Nissan is the latest automaker mentioned as a possible manufacturing partner to produce the rumored Apple car.
Makoto Uchida, Nissan’s CEO, was asked about teaming with Apple at a press conference Tuesday. Uchida responded that Nissan should be looking to “work with companies that are knowledgeable, with good experience, through partnership and collaboration,” according to The Wall Street Journal.
That’s not exactly a “yes,” but it’s certainly not a “no,” either.
Apple and Hyundai may have had the business equivalent of a high school relationship in the past few weeks. First they were just friends, then going steady, and now they appear to have broken up — and Apple’s got the hots for someone else. All on a suitably compressed timeline, of course.
Bloomberg reported the breakup Sunday, saying Apple has paused discussions with Hyundai and affiliate Kia Motors about building an electric car. Apple’s now supposedly talking to other automobile companies about a possible deal.
And if that’s not enough good Apple news for one week, Snoopy is back for new adventures on Apple TV+. We’ve got reviews of The Snoopy Show as well as the latest episodes of Dickinson and Losing Alice.