Apple car - page 2

Apple’s VP of Technology buckles up to join Team Apple Car

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Apple Car: Hyundai Ioniq Electric x Apple Mouse
Apple Car continues to roll. Slowly.
Concept: LeaseFetcher

Apple’s VP of Technology Kevin Lynch, one of the key figures in bringing the Apple Watch to market, is now working on the Apple Car project, Business Insider reports.

Lynch, who joined Apple from Adobe in 2013, will be taking on a leading role on the project, which has been going on for almost as long as he’s been at Apple. At present, the Apple Car project is under the leadership of Apple’s AI and machine learning boss John Giannandrea. Giannandrea in turn took over from Bob Mansfield, who retired in 2020.

Watt’s next for Apple car: Batteries built on home soil?

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Apple car batteries could be made in U.S.
Foxconn and Aleees could get the go-ahead from Apple.
Photo: Jaguar

Apple apparently wants to build car batteries on its home soil. The company is eyeing a number of manufacturers as it plans to set up factories in the United States, according to a new report.

Foxconn, already one of Apple’s largest manufacturing partners, or Advanced Lithium Electrochemistry (Aleees) could get battery orders from Cupertino in the future, sources say.

Cupertino in talks with world’s top EV battery-maker about powering Apple car

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Apple Car: Hyundai Ioniq Electric x Apple Mouse
Coming soon to a road near you?
Concept: LeaseFetcher

Cupertino is reportedly in “early stage talks” with two Chinese battery companies, Contemporary Amperex Technology Co. and BYD Auto, about supplying batteries for an Apple car.

Apple is said to have developed breakthrough battery technology for its rumored vehicle, although it needs a third-party supplier to build these batteries. It may be one step closer to finding them.

Apple Car loses ‘multiple top managers’ this year

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Apple Car: Hyundai Ioniq Electric x Apple Mouse
Unlikely to roll off the lot until later this decade.
Concept: LeaseFetcher

The bumpy, pothole-filled road to Apple Car continues, with Bloomberg claiming Wednesday that Apple has “lost multiple top managers of its self-driving car team” in recent months.

The company reportedly has hundreds of engineers working on self-driving software, along with multiple groups of employees working on a physical vehicle. However, multiple managers on the project have thrown in the towel this year alone. That’s never a great look.

Crazy concepts merge Apple products with popular car models

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Apple Car: Hyundai Ioniq Electric x Apple Mouse
It’s a car. It’s a mouse. It’s a mashup of a car and a mouse. But it’s probably not the Apple Car.
Concept: LeaseFetcher

It’s an open secret that an Apple Car is on the drawing board, but no one has a clue what it’ll look like. A new collection of concept designs doesn’t make serious suggestions but takes the idea for a fun spin. The designs combine popular car models with Apple products

Take a look at what they dreamed up.

Tim Cook says Apple is committed to AR, TV+ and privacy but not to Apple Car

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Apple continues to soar under Tim Cook's assured leadership.
In a wide-ranging interview with the NYT, Apple CEO Tim Cook talked about privacy, AR, the Apple Car and Apple TV+.
Photo: Apple

It’s never easy to get Apple’s CEO to talk about the future. But Kara Swisher from The New York Times managed to get Tim Cook to drop a few hints about some of the company’s future plans.

Cook says Apple is committed to Apple TV+. And to user privacy. But he’s not promising that the Apple Car will ever be real.

Apple Car could drive Apple to $3 trillion market cap

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Apple Car
Could this be what pushes Apple to its next financial milestone?
Photo: Torsten Dettlaff/Pexels CC

The arrival of the Apple car could push Apple’s market capitalization to an almost unimaginable $3 trillion, analysts at Citigroup and Wedbush claim.

Since Apple is currently worth $2.05 trillion, that would mean a surge of approximately 50% on its present value. Apple is already the most valuable public company in the world.

Toyota boss welcomes Apple car competition, with caveats

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Toyota Avalon CarPlay
Toyota President Akio Toyoda touts his company's experience in the car industry.
Photo: Toyota

Toyota’s President Akio Toyoda has chimed in on the possibility of an Apple car, saying the automotive industry welcomes new players with “the potential to breathe [fresh] life into the auto industry and give customers a wider range of choices.”

However, he threw minor shade at new arrivals like the Cupertino tech giant, noting how much more experienced Toyota is. “After making a vehicle, I’d like them to be prepared to deal with customers and various changes for some 40 years,” Toyoda said during a Thursday press conference by the Japan Automobile Manufacturers Association.

Apple car could follow iPhone’s successful manufacturing model

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What route will Apple take to produce an electric vehicle?
What route will Apple take to produce an electric vehicle?
Photo: carlos aranda/Unsplash CC

After talks with potential automotive partners stalled, Cupertino could stick with its key iPhone manufacturer to produce an Apple car, a Thursday report from Bloomberg suggests.

This would mark a big change in Apple’s strategy for breaking into the auto industry. The company previously looked to hook up with an established automaker — albeit seemingly with Apple receiving top billing.

Concept artists imagine crazy cars from Apple, Netflix and other tech giants

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An Apple Car as imaged by ‘ Vanarama.’
The iDrive is just one of the Big Tech concept cars imaged by Vanarama.
Concept image: Vanarama

The Apple Car really is on the drawing board at Cupertino, but no one outside the company knows what it’ll look like. Vanarama came up with a concept design.

And it didn’t stop there. Its designers had fun imagining vehicles designed by Netflix, Peloton, Airbnb and Zoom if these other Big Tech companies got into the market.

BMW exec says he’s not losing any sleep over impending Apple Car

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Apple Car
BMW's CFO has chimed in on Apple Car-in-progress.
Photo: BMW

BMW’s Chief Financial Officer Nicholas Peter isn’t worried about Apple’s entry into the automotive industry. Or, if he is, he’s not willing to say as much.

“I sleep very peacefully,” Peter said when asked about the rumored Apple car. “Competition is a wonderful thing — it helps motivate the others. We’re in a very strong position and we want to remain in a leading position of the industry.”

Not so fast: Apple car relationship with Kia may be revving up again

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Kia
Apple's partner on the Apple Car project could be Kia. Again.
Photo: Nils Bogdanovs/Unsplash CC

The will-they-won’t-they drama involving Apple and Kia’s possible team-up to build an Apple car is on again.

Shares in the automaker rose by up to 8.1% Friday, after rumors abounded that there is still a chance that they will work with Apple on an electric vehicle. Even if it turns out to be a slightly different vehicle to the one some are expecting.

Foxconn electric vehicle teamup makes it better fit for producing Apple Car

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Foxconn electric vehicle teamup with Fisker makes it a better fit for producing the Apple Car.
Fisker turned to Foxconn to product an electric vehicle. Apple might someday do the same.
Photo: Fisker

A deal between Foxconn and Fisker might eventually lead to Apple having its self-driving car produced by the same company that assembles iPhones.

Electric vehicle-maker Fisker agreed on Wednesday to team up with Foxconn to develop a “breakthrough electric vehicle.” Foxconn will manufacture the car.

Key employee exits Apple’s secret car project

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Benjamin Lyon‘s dream led him from Apple Car to outer space.
A long-time Apple engineer and manager left the Apple Car project to work on space tech.
Photo: Mihai Paraschiv/Pixabay CC

Benjamin Lyon left Apple after being with the company for 21 years. He worked on a variety of products, but most recently he’d been a senior director in the team working on the Apple Car.

But he’s going to go be a rocket engineer instead.

VW boss says threat of Apple car’s overnight success does not worry him

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VW
Rumors of an Apple car continue to roil the automotive industry.
Photo: Sgcdesignco/Unsplash CC

Welcome, Apple…. Seriously.

That, in essence, seems to be the message from Volkswagen chief exec Herbert Diess in a recent interview, responding to rumors about the Apple car.

“The car industry is not a typical tech sector that you could take over at a single stroke,” Diess said in a recent interview with German newspaper Frankfurter Allgemeine Sonntagszeitung. “Apple will not manage that overnight.”

Why we want a bigger iPad Pro Max [Cult of Mac Magazine 388]

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We want a bigger iPad -- call it an iPad Pro Max. Please make it happen, Tim!
Please make it happen, Tim!
Cover: Leander Kahney/Cult of Mac Magazine

When it comes to iPad Pro, bigger would be better. And when it comes to iPhone 12 mini, smaller was definitely not better – at least from a sales perspective.

Get those perspectives in this week’s top opinion/analysis pieces from Cult of Mac Magazine. Then enjoy the rest of the week’s top Apple news, how-tos and reviews. It’s all free and ready to download and read on your favorite iOS device.

P.S. After weeks of Apple car rumors, don’t miss our thought experiment that explores five ways Cupertino could shake up our ideas about automobiles.

5 ways Apple car could change the way we think about automobiles

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Could Apple reinvent the car as we know it?
Could Apple reinvent the car as we know it?
Photo: Austrian National Library/Unsplash CC

Apple’s rumored electric vehicle could be just a nice luxury item that appeals to Apple fans with a lot of disposable income, similar to the HomePod or AirPods Max — but far more expensive. Or it could alter the automotive experience in a far more profound, Apple-esque manner.

I’d bet on the latter option. Apple doesn’t do things by halves. Steve Jobs famously stated that he wanted to build a personal computer that would put a ding in the universe. The iPhone, Apple Stores, the Apple Watch, iTunes and the App Store — those all changed the way that we use technology on a regular basis. They solved a bigger problem than just giving us a nice, Apple-branded version of an existing product to play with.

If Apple makes a car, it will likely remake the way we think about cars. Here are five ways Cupertino could do that.

Bye, Hyundai! Nissan looks like ‘most likely’ Apple car partner now

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Nissan
Apple's next manufacturing partner?
Photo: Jonathan Gallegos/Unsplash CC

Nissan is the latest automaker mentioned as a possible manufacturing partner to produce the rumored Apple car.

Makoto Uchida, Nissan’s CEO, was asked about teaming with Apple at a press conference Tuesday. Uchida responded that Nissan should be looking to “work with companies that are knowledgeable, with good experience, through partnership and collaboration,” according to The Wall Street Journal.

That’s not exactly a “yes,” but it’s certainly not a “no,” either.

E-GMP: A look at the Hyundai electric vehicle platform that (may have) caught Apple’s eye

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Hyundai's E-GMP platform is like a Lego base for electrical vehicles.
Hyundai's E-GMP platform is like a Lego base for electrical vehicles.
Photo: Hyundai

According to the latest news, talks between Hyundai and Apple may have stalled. Still, if things start up again, the South Korean automaker’s E-GMP platform could be key to Apple’s ambitions to build an electric vehicle.

Hyundai’s promising E-GMP platform has a lot to love.

Apple and Hyundai reportedly hit the brakes on Apple car relationship

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The idea of working with Apple to build a car reportedly makes some Hyundai execs nervous.
Apple had supposedly been working with Hyundai on its electric, self-driving vehicle.
Photo: Mpho Mojapelo/Unsplash CC

Apple and Hyundai may have had the business equivalent of a high school relationship in the past few weeks. First they were just friends, then going steady, and now they appear to have broken up — and Apple’s got the hots for someone else. All on a suitably compressed timeline, of course.

Bloomberg reported the breakup Sunday, saying Apple has paused discussions with Hyundai and affiliate Kia Motors about building an electric car. Apple’s now supposedly talking to other automobile companies about a possible deal.

Apple car rumors shift into overdrive [Cult of Mac Magazine 387]

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Apple car rumors shift into overdrive.
That roar you hear is the Apple car rumors redlining.
Cover: Leander Kahney/Cult of Mac

After years of low idling, the Apple car rumors are really revving up. Possible deals with Kia and other automakers … whispers about secret supply-chain maneuvers … even a surprising claim that Cupertino’s first cars “will not be designed to have a driver.”

That’s the kind of Apple car news you’ll find in this week’s free issue of Cult of Mac Magazine.

You’ll also get more potential revelations about that other top-secret Apple endeavor — building a headset. Whether that will be a $3,000 niche VR model or something a little more down to earth remains to be seen.

And if that’s not enough good Apple news for one week, Snoopy is back for new adventures on Apple TV+. We’ve got reviews of The Snoopy Show as well as the latest episodes of Dickinson and Losing Alice.