Key employee exits Apple’s secret car project

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Benjamin Lyon‘s dream led him from Apple Car to outer space.
A long-time Apple engineer and manager left the Apple Car project to work on space tech.
Photo: Mihai Paraschiv/Pixabay CC

Benjamin Lyon left Apple after being with the company for 21 years. He worked on a variety of products, but most recently he’d been a senior director in the team working on the Apple Car.

But he’s going to go be a rocket engineer instead.

VW boss says threat of Apple car’s overnight success does not worry him

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VW
Rumors of an Apple car continue to roil the automotive industry.
Photo: Sgcdesignco/Unsplash CC

Welcome, Apple…. Seriously.

That, in essence, seems to be the message from Volkswagen chief exec Herbert Diess in a recent interview, responding to rumors about the Apple car.

“The car industry is not a typical tech sector that you could take over at a single stroke,” Diess said in a recent interview with German newspaper Frankfurter Allgemeine Sonntagszeitung. “Apple will not manage that overnight.”

Why we want a bigger iPad Pro Max [Cult of Mac Magazine 388]

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We want a bigger iPad -- call it an iPad Pro Max. Please make it happen, Tim!
Please make it happen, Tim!
Cover: Leander Kahney/Cult of Mac Magazine

When it comes to iPad Pro, bigger would be better. And when it comes to iPhone 12 mini, smaller was definitely not better – at least from a sales perspective.

Get those perspectives in this week’s top opinion/analysis pieces from Cult of Mac Magazine. Then enjoy the rest of the week’s top Apple news, how-tos and reviews. It’s all free and ready to download and read on your favorite iOS device.

P.S. After weeks of Apple car rumors, don’t miss our thought experiment that explores five ways Cupertino could shake up our ideas about automobiles.

5 ways Apple car could change the way we think about automobiles

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Could Apple reinvent the car as we know it?
Could Apple reinvent the car as we know it?
Photo: Austrian National Library/Unsplash CC

Apple’s rumored electric vehicle could be just a nice luxury item that appeals to Apple fans with a lot of disposable income, similar to the HomePod or AirPods Max — but far more expensive. Or it could alter the automotive experience in a far more profound, Apple-esque manner.

I’d bet on the latter option. Apple doesn’t do things by halves. Steve Jobs famously stated that he wanted to build a personal computer that would put a ding in the universe. The iPhone, Apple Stores, the Apple Watch, iTunes and the App Store — those all changed the way that we use technology on a regular basis. They solved a bigger problem than just giving us a nice, Apple-branded version of an existing product to play with.

If Apple makes a car, it will likely remake the way we think about cars. Here are five ways Cupertino could do that.

Bye, Hyundai! Nissan looks like ‘most likely’ Apple car partner now

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Nissan
Apple's next manufacturing partner?
Photo: Jonathan Gallegos/Unsplash CC

Nissan is the latest automaker mentioned as a possible manufacturing partner to produce the rumored Apple car.

Makoto Uchida, Nissan’s CEO, was asked about teaming with Apple at a press conference Tuesday. Uchida responded that Nissan should be looking to “work with companies that are knowledgeable, with good experience, through partnership and collaboration,” according to The Wall Street Journal.

That’s not exactly a “yes,” but it’s certainly not a “no,” either.

E-GMP: A look at the Hyundai electric vehicle platform that (may have) caught Apple’s eye

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Hyundai's E-GMP platform is like a Lego base for electrical vehicles.
Hyundai's E-GMP platform is like a Lego base for electrical vehicles.
Photo: Hyundai

According to the latest news, talks between Hyundai and Apple may have stalled. Still, if things start up again, the South Korean automaker’s E-GMP platform could be key to Apple’s ambitions to build an electric vehicle.

Hyundai’s promising E-GMP platform has a lot to love.

Apple and Hyundai reportedly hit the brakes on Apple car relationship

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The idea of working with Apple to build a car reportedly makes some Hyundai execs nervous.
Apple had supposedly been working with Hyundai on its electric, self-driving vehicle.
Photo: Mpho Mojapelo/Unsplash CC

Apple and Hyundai may have had the business equivalent of a high school relationship in the past few weeks. First they were just friends, then going steady, and now they appear to have broken up — and Apple’s got the hots for someone else. All on a suitably compressed timeline, of course.

Bloomberg reported the breakup Sunday, saying Apple has paused discussions with Hyundai and affiliate Kia Motors about building an electric car. Apple’s now supposedly talking to other automobile companies about a possible deal.

Apple car rumors shift into overdrive [Cult of Mac Magazine 387]

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Apple car rumors shift into overdrive.
That roar you hear is the Apple car rumors redlining.
Cover: Leander Kahney/Cult of Mac

After years of low idling, the Apple car rumors are really revving up. Possible deals with Kia and other automakers … whispers about secret supply-chain maneuvers … even a surprising claim that Cupertino’s first cars “will not be designed to have a driver.”

That’s the kind of Apple car news you’ll find in this week’s free issue of Cult of Mac Magazine.

You’ll also get more potential revelations about that other top-secret Apple endeavor — building a headset. Whether that will be a $3,000 niche VR model or something a little more down to earth remains to be seen.

And if that’s not enough good Apple news for one week, Snoopy is back for new adventures on Apple TV+. We’ve got reviews of The Snoopy Show as well as the latest episodes of Dickinson and Losing Alice.