Coffee table book is self-taught photographer’s valentine to Apple design

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Jonathan Zufi's book ICONIC has been popular with Apple fans.
Jonathan Zufi's book ICONIC has been popular with Apple fans.
Photo: David Pierini/Cult of Mac

Cult of Mac 2.0 bugThe fun Jonathan Zufi had playing RobotWar on his high school’s lone Apple II in the early 1980s re-emerged one day. He just had to play it again.

The lark that led Zufi to an online search for an Apple II to play the game grew into the acquisition of more than 500 vintage Apple items, which he lovingly photographed, but then sold to fund production of a coffee table book that has sold more than 15,000 copies.

Becoming Steve Jobs searches for answers in Jobs’ wilderness years

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Photo: Jim Merithew/Cult of Mac
Becoming Steve Jobs explores Steve Jobs' exile from Apple. Photo: Jim Merithew/Cult of Mac
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New biography Becoming Steve Jobs attempts to answer an important question: What happened to Steve Jobs during his wilderness years outside Apple that turned him from a gifted-but-impossible-to-work-with youngster into the seasoned digital emperor he would be following his return to the company he founded?

It’s a question that’s crucial to understanding Apple’s rise back to prominence from the late 1990s onward — but one that was ignored by previous Jobs’ biographer Walter Isaacson, whose 2011 book Steve Jobs sold a gajillion copies, but is now (perhaps unfairly) being recast as an unqualified failure.

In Isaacson’s book, these crucial years away from Apple take up just five chapters out of 42 — and that section also includes Jobs’ marriage to Laurene Powell and the birth of his children. In Becoming Steve Jobs, the lessons from that era permeate almost every page.

The iApple Book Giveaway [Giveaway-Contest]

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2012-06-15 19.59.00

How would you like to win an entire library of 10 Apple-related books? Everything from Insanely Great to Steve Jobs: A Biography to Inside Steve’s Brain by our own fearless leader Leander Kahney? There’s even a chance to just win Leander’s book (one lucky winner a week!), and how does one achieve this awesome feat?

Well, then it’s all on the iApple Book Giveaway page here on Cult of Mac. Read on for all the details…