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AirTag plays Lassie for pup lost in California flood


AirTag plays Lassie for pup lost in California flood
A California couple was reunited with their dog after he went through a harrowing experience.
Photo: San Bernardino County Fire Department

Seamus the Australian Shepherd was swept away in floodwaters in San Bernardino, California, after recent storms. He was carried downstream almost a mile, but was rescued with the assistance of the Apple AirTag attached to his collar.

Cult of Mac interviewed Emilie Brill, Seamus’ owner. Here are the details of the pup’s rescue in her own words.

Why AirTags make the ultimate Apple stocking stuffers


AirTag ultimate Apple stocking stuffer: Looking for a last-minute gift for the Apple fan in your life? You can't go wrong with AirTags.
Make things merry with a gift any Apple fan will appreciate.
Photo: Luke Southern/Unsplash License/Modified by Cult of Mac

If you’re looking for a last-minute gift for an Apple fan in your life, there’s one surprisingly simple answer: Get them an AirTag. Or a bunch of them.

For a variety of reasons, AirTags — Apple’s Mentos-shaped tracking tags that help users quickly locate lost items — make the ultimate stocking stuffer for anybody in the Apple ecosystem.

$20 or less: Apple stocking stuffers that won’t drain your wallet


Cult of Mac Store stocking stuffers for Apple fans
Great gifts at terrific prices.
Image: Amy Shamblen/Unsplash Licence/Cult of Mac

Looking for some sweet holiday gifts that won’t break the bank? The Cult of Mac Store has a massive collection of affordable stocking stuffers, sure to put a smile on the face of any Apple fan, for less than $20 each.

You’ll find cases, screen protectors, bands, stands and more from our most popular vendors. And every product has been used and approved by us, so you can be confident you’re spending your hard-earned cash on great products.

How to get the latest AirTag firmware update


How to get the latest AirTag firmware update
Updating AirTag firmware is easy. But it requires patience.
Photo: Cult of Mac

A firmware update out for AirTag has begun gradually rolling out. You’ll probably want it, but it turns out that updating the software for Apple’s item tracker is both easy and hard. You don’t have to jump through hoops, but neither do you have much control.

Here’s what you need to do.

Grab an AirTag 4-pack for less than $75 before this deal disappears [Updated]


AirTag deal: Get four AirTags for less than $20 each with this hot deal.
Get four AirTags for less than $20 each with this hot deal.
Photo: Đức Trịnh/Unsplash License

Apple’s AirTags just dropped to a pre-Black Friday low of $74.98 for a four-pack on Amazon. If you’ve been waiting for your chance to snag some of the remarkably handy tracking tags, this is it!

But, as with all Amazon deals, there’s no way of predicting how long this deal will last. If you want to get in on the AirTag action, you’d better grab this deal ASAP.

This post contains affiliate links. Cult of Mac may earn a commission when you use our links to buy items.

No, Lufthansa isn’t banning AirTags from checked bags [Updated]


After a bit of confusion, Lufthansa says it won't ban AirTags from checked baggage.
After a bit of confusion, Lufthansa says it won't ban AirTags from checked baggage.
Photo: Daniel Romero/Unsplash License

German airline Lufthansa is not banning Apple’s AirTags and similar tracking tags from checked luggage, the company said Wednesday.

“The German Aviation Authorities (Luftfahrtbundesamt) confirmed today, that they share our risk assessment, that tracking devices with very low battery and transmission power in checked luggage do not pose a safety risk,” a Lufthansa representative told Cult of Mac in an email Wednesday. “With that, these devices are allowed on Lufthansa flights.”

How to set up your new AirTag the right way


Here's everything you need to know about setting up your new AirTag.
Photo: Mark Chan/Unsplash

The Apple AirTag is arguably among the company’s most useful product releases in recent years. Once you set up an AirTag, it gives you powerful options for locating it (and whatever you attach it to). Put one of Apple’s tracking tags on an item like a keychain or luggage, and you can easily track its location from your iPhone, Mac or iPad.

Since AirTag’s launch, numerous reports have detailed how the tracking tag helped owners find lost items. If you recently acquired an AirTag, here’s how you can set it up the right way and use it properly.

New MacBook Air is even faster than we dreamed [The CultCast]


The CultCast Apple podcast: These MacBook Air benchmarks show what a screamer the M2 chip really is.
These MacBook Air benchmarks show what a screamer the M2 chip really is.
Image: Cult of Mac

This week on Cult of Mac’s podcast: The latest benchmarks make Apple’s M2 chip sound better than we thought. In fact, the new MacBook Air that the processor powers might be the perfect laptop for almost everyone.

Also on The CultCast:

  • The iPhone 14 Pro’s always-on screen looks sweeeeet.
  • How does Apple keep pulling off earnings miracles?!?
  • What not to do when a creep steals your AirTag-equipped scooter.
  • Somebody built an Apple Store time machine.
  • And a truffle tangent to end all tangents.

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video livestream, embedded below.

Our sponsor: Squarespace

Special thanks to this week’s sponsor, Squarespace. Get all the tools you need to set up your very own website and commence selling anything online. Start your free website trial today at squarespace.com/cultcast (no credit card required). Save 10% off your first purchase of a website or domain with code cultcast at checkout.

Save up to 33% on Olpr’s real leather accessories for AirTag


Olpr AirTag accessories
AirTag's missing piece.
Photo: Olpr

Olpr’s awesome AirTag accessories are all beautifully made from genuine leather. The company sells a bag charm, a luggage tag and a keyring, all of which come with a side helping of class. And you can bag yours at up to 33% off the usual price in the Cult of Mac Store for a limited time.

During the sale, prices start at just $25 for these luxe AirTag accessories that let you securely attach one of Apple’s trackers to your precious belongings.