AirTag

Been waiting for a big fat discount to stock up on Apple’s second-gen AirTags? Your wait is over. This new deal drops the price of a four-pack of Apple’s upgraded Bluetooth trackers to its lowest price yet: just $69.99. That’s a 29% discount off the regular price of $99 (and the lowest we’ve ever seen for the second-gen model).

If you only want a single AirTag, you can still pick up one for just $23 (a sweet 21% discount).

These convenient accessories don’t go on sale very often, so don’t procrastinate. There’s no telling how long this deal will last. (Best Buy is currently matching the AirTags four-pack deal, but it says the discount expires in just over 10 hours.)

Traveling is a lot easier if you can keep track of your stuff with AirTags in your luggage. Placing one in your bag lets you make sure it’s with you all the way along your journey. And if the worst happens, an AirTag can help you quickly find a lost item.

Read on for my tips on traveling with AirTags.

Apple added the Share Item Location feature to its Find My app to let AirTag users securely share the exact position of a tracking tag attached to lost luggage with an airline.

Here’s how to use the feature to show an airline employee that your bag is actually just outside Concourse C in the Atlanta airport, not in Denver, where they think it is. They can even see the exact position of the luggage.

Update: Apple’s Back to School 2026 offer is now available in the United States and Canada. We updated this article with the latest details.

After a slight delay, Apple’s Back to School 2026 offer is now live across most major markets. It first launched in select Asian countries before expanding to the United States and Canada.

The Back to School promo comes weeks after Apple steeply hiked prices of its Mac and iPad lineup due to rising DRAM and NAND costs.

Don’t let your beloved cat or dog wander around without some kind of tracking device. If your fuzzy buddy goes missing, you’ll regret not having some way to locate them.

And the good news is it’s cheap and easy. I put Apple’s AirTag 2 on my cat’s collar as a pet tracker, and it’s going very well. Here’s why you should consider it for your own pet … including replacing a first-gen model.

Apple is rolling out a firmware update for the AirTag 2. The new version 3.0.49 is a simple bug fix update, though, without new features.

Still, you’ll probably want it, but it turns out that updating the AirTag’s software is both easy and hard. You don’t need to jump through hoops, but neither do you have much control.

Here’s what you need to do.

An AirTag with the proper collar can tell you where your cat or dog is. Tractive’s new Cat 6 Mini and Dog 6 XL devices can do that, too, but they also can tell you whether your pet is stressed, scratching themselves too much or breathing differently than usual, the company said Wednesday.

Your dog or cat can’t wear an Apple Watch. These collar-based trackers seem to be the next best thing.

“Since Tractive’s founding, we’ve helped pet parents know where their pets are,” said Michael Hurnaus, CEO and founder of Tractive, in a press release. “Now we’re helping them understand how their pets are doing. ”

Apple’s AirTag really frustrates some people. It’s a great way to find a missing set of keys, but Apple deliberately built in features to prevent the tracker tag from being used to locate stolen property.

Maybe you’ll be less irritated with those features when you realize that stalkers find those exact same features equally frustrating — for the opposite reason.

This week on the Cult of Mac podcast: The second-gen AirTag finally arrives, and it packs some pretty awesome upgrades — although you’d never know by looking at it!

We discuss all the reasons we love AirTags in general, and Cult of Mac writer Ed Hardy joins us for his review of Apple’s upgraded tracking tag.

Also on the Cult of Mac podcast:

• A quick teardown of an AirTag 2 shows the massive redesign hiding inside the familiar circular form factor.
• Griffin explains Apple Music‘s killer feature that lets you easily upload your own tracks and sync them to all your devices. Take that, Spotify!
• A listener mentions my band, Those Darn Accordions, and that prompts a bit of a rabbit hole run through the band’s history (and surfaces a surprisingly popular ancient YouTube video of me sabering a bottle of Champagne back in the day at Wired.com).

Listen to this week’s episode of the Cult of Mac podcast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

After years of rumors, Apple finally unveiled the second-generation AirTag on Monday. At first glance, it looks identical to the original, but the similarities end there.
From improved tracking precision to a louder speaker, AirTag 2 builds on its predecessor in every way.

An AirTag 2 teardown video reveals Apple’s second-gen AirTag packs major internal changes. From the outside, though, the tracking tag looks identical to its predecessor. 
Internally, Apple has used a thinner PCB and revamped the speaker assembly to make it louder. The latter will also help avoid unwanted tampering with the tag.

Apple just launched the long-awaited new version of its AirTag. The upgraded tracking tag is easier to find, with much longer range when using either a Bluetooth or Ultra Wideband connection from your iPhone. It also includes a louder, shriller speaker.

I put the improvements in the AirTag (2nd generation) through real-world testing for this hands-on review.

There’s a fresh round of system software updates for iPhone, iPad and Apple Watch on Monday. Apple released iOS 26.2.1, iPadOS 26.2.1 and watchOS 26.2.1 to support AirTag 2, a tracker tag also introduced on Monday.
Note that Mac users didn’t get an equivalent macOS 26.2.1 update — likely because Macs and AirTags aren’t truly intended to be used together.

Apple launched the second-generation AirTag on Monday, upgrading the tracking tag with a new Ultra Wideband chip and improved Bluetooth connectivity so it can be located from much farther away. Apple also built in a louder speaker.

Like its predecessor, you can use AirTag 2 to find lost items — and get reminders if you inadvertently leave items behind.

AirTag 2 will reportedly include features clearly intended to win over new converts to Apple’s tracking tag. A leak on Thursday of details about the second-generation model reveals that the product will be easier to find in several ways, and easier to set up, too.

The new AirTag is now expected to launch in 2026.

We put together the ultimate guide to the best Black Friday 2025 deals on Apple gear — and all the accessories you could want. We’ll be updating this post throughout the week as deals come and go. 

Our favorite earbuds — AirPods Pro 3 — remain at an all-time low price. And somehow, an amazing deal on the latest M4 MacBook Air got even more amazing as Cyber Monday approaches.

Find our absolute top five picks, and our other favorite deals sorted by product category, below. 

Missed out on great Black Friday deals on useful iPhone accessories? Worry not! Cyber Monday gives you another chance to score them at genuinely tempting prices.

Whether you want a MagSafe power bank, a multi-port GaN charger or a set of AirTags, you can pick them up at big discounts and upgrade your setup without spending much. With so many deals live already, it’s the perfect chance to stock up on some useful iPhone accessories for daily use.

Shockingly, many of the amazing discounts on Apple gear that we saw during Amazon’s Prime Big Deal Days remain available for anyone who blinked and missed them. Some disappeared, but some actually got better!

We double-checked the deals early Thursday. Below, you can see all the best Prime Big Deal Days sales still going on Apple gear, from AirPods to iPads to MacBooks to the Studio Display. And that includes Apple audio subsidiary Beats, too.

Be aware that Amazon’s pricing often changes, and we have no idea how long any of these amazing Apple deals will last.

Apple is gearing up for a blockbuster year, with a packed product roadmap that spans nearly every category in its lineup. From an iPhone redesign to upgrades for the Mac, iPad and Apple Watch families, the next twelve months promise a steady stream of hardware refreshes, software milestones and perhaps a few surprises.

Whether you’re a casual user or a die-hard fan, here’s a look at every major Apple product expected between now and next summer.

Tech travel accessories have become essential companions for modern travelers who rely on their Apple and other devices for everything from navigation to entertainment. Ever found yourself with a dead iPhone in a foreign country or frantically searching for your AirPods before boarding a flight? These scenarios can quickly stress-bomb an exciting trip. Peruse our guide to learn about the best tech gifts for travelers (whether that’s you or someone else in your life!)

JetBlue Airways now offers real-time baggage tracking through its mobile app and supports Apple AirTag location sharing to help recover delayed or misplaced luggage, the airline said Monday. So now it joins other airlines in AirTag/Find My network integration. As such, JetBlue’s new changes should certainly appeal to Apple device users on the go.

“We are constantly looking for ways to offer our customers a more convenient travel experience,” said Carol Clements, JetBlue’s chief digital and technology officer. “As part of our JetForward strategy, we’re focused on delivering the products and perks our customers want. This new in-app bag tracking feature, along with AirTag location sharing for baggage recovery, are designed to bring customers peace of mind when checking their bags with JetBlue.”

A couple from London successfully tracked down and recovered their stolen Jaguar using an Apple AirTag after police appeared “too stretched” to provide immediate assistance. So they ended up asking, when AirTag finds a stolen car, who needs the cops?

Mia Forbes Pirie and her husband Mark Simpson discovered their $60,000 Jaguar E-Pace missing from outside their home June 3. They called the police and even explained the bit about the AirTag showing the car’s specific location in town. But they found themselves on their own, at least at first.

Ever misplaced your wallet or keys right when you’re rushing out the door? This Ugreen Smart Finder tracker review might help solve that universal frustration on the cheap. Whether you’re considering the standard Smart Finder or its wallet-sized counterpart, both promise to keep your valuables just a tap away through Apple’s Find My network.

These Bluetooth trackers pack some interesting features that set them apart from typical item finders — specifically their compact design, reliable tracking capabilities and low prices.

Apple will launch the second-generation AirTag tracking device in May or June, according to a new leak Monday. The timeline, shared by leaker Kosutami on social media, aligns with Bloomberg reporter Mark Gurman’s earlier prediction of a mid-2025 release for the device with a handful of new features.

Apple CEO Tim Cook revealed Thursday that his company plans to launch a new product on February 19. He didn’t say what’s on the agenda, other than using a social media post to tease “the newest member of the family.”

There are actually several Apple products that rumors indicate could launch then, including AirTag 2, a new HomePod, the iPhone SE 4, and the MacBook Air with an M4 processor. If you’re curious when does the new MacBook Pro come out, reports suggest Apple may introduce it alongside other anticipated products.