Mind games: How Apple sells us on high prices [Cult of Mac Magazine No. 301]

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Did you fall for Apple's psychological trick?
Did you fall for it?
Photo: meo/Pexels CC; Cover: Leander Kahney/Cult of Mac

If the sky-high price of Apple’s new Pro Display XDR didn’t slap you silly, you probably fell for a clever psychological trick Cupertino often uses. (Either that or you know the actual cost of high-end reference monitors.)

Get the lowdown on Apple’s pricing mind game in this week’s free issue of Cult of Mac Magazine for iOS. Or read on to get the rest of the week’s best Apple news, reviews and how-tos in your browser. We’re serving up a heaping helping of iOS 13 insight along with some fresh product reviews.

Dual wireless charger takes the fuss out of juicing up [Review]

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Choetech Dual Wireless Fast Charger
Is a five-coil wireless charger bananas?
Photo: Lewis Wallace/Cult of Mac

You wanted an AirPower, but Apple failed you. While the Choetech Dual Wireless Fast Charger does not pack all the advanced features of Apple’s infamous vaporware, this five-coil wireless charger does deliver several welcome advantages over standard Qi chargers.

And these come at a fraction of the price Cupertino probably planned to extract from your overburdened wallet. If you want to charge two devices at once, this could be the charger for you.

Nailed it! Why WWDC 2019 was one for the ages [Cult of Mac Magazine No. 300]

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Cult of Mac Magazine No. 300 cover
That was one awesome WWDC!
Cover: Marty Cortinas/Cult of Mac

The warp-speed WWDC 2019 keynote truly delivered the goods. Tim Cook and his lieutenants took the wraps off tons of exciting new features coming in iOS 13, iPadOS, macOS Catalina, watchOS 6 and tvOS 13.

And then, in a hardware shocker, Apple even showed off an insanely powerful new Mac Pro.

Relive Apple’s epic presentation — and get our take on what it all means — in this week’s free issue of Cult of Mac Magazine for iOS. Or read on to get the rest of the week’s best Apple news, reviews and how-tos in your browser.

Wonderboom 2’s new Outdoor Boost mode pumps up the bass

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Outdoor Boost mode sounds like a perfect addition to UE Wonderboom 2 Bluetooth speaker.
Outdoor Boost mode sounds like a perfect addition.
Photo: Ultimate Ears

The tiniest member of my favorite Bluetooth speaker family just got a big upgrade. Ultimate Ears’ new Wonderboom 2 adds an Outdoor Boost mode that cranks up the bass and is “specially tuned” for listening in the great outdoors. And that seems like a completely awesome feature for the rugged little speaker.

Even better, you trigger Outdoor Boost by pressing one of the cutest buttons I’ve ever seen.

Apple’s epic WWDC 2019 keynote was the best in years

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Nailed it! Craig Federighi onstage during the WWDC 2019 keynote.
That pretty much sums it up.
Photo: Apple

WWDC 2019 bug Like a blockbuster movie, Apple’s jaw-dropping WWDC 2019 kickoff served up a boatload of things that make us swoon: fun new features, LOL-worthy jokes, actual soulful moments and unexpected twists.

Perhaps most surprising — in an era of rampant leaks — Apple even delivered a legitimate surprise when it showed off its highly anticipated Mac Pro computer. That monster machine might look a little familiar, but the modular design and audacious specs got the world buzzing. (So did that cringe-inducing $5,999 price tag. That’s the starting price.)

And, like most modern movies, the WWDC 2019 keynote lasted about 15 minutes too long.

We’re throwing a WWDC watch party, and you’re invited

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WWDC 2019 watch party
Let's get this party started right!
Image: Killian Bell/Cult of Mac

WWDC 2019 bug Rather than just live-blogging today’s WWDC 2019 keynote, we’re throwing a watch party for our closest friends: you.

It’s all going down this morning in the CultClub’s Governor’s Lounge, the Discord channel we set up for our weekly podcast, The CultCast. All your favorite Cult of Mac staffers will be watching the Apple keynote live. And this time, we won’t be the only ones sharing our instant reactions. You can get in on the action, too.

While becoming a CultClub member is totally free, it’s usually quite exclusive. But we’re handing out passes like candy today so every Cult of Mac reader can join the party.

Get half off a Smart Keyboard, $470 off Mac mini [Deals & Steals]

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The new 2019 iPad Air, with its 10.5-inch screen, works with Apple's existing Smart Keyboard.
Bag your new iPad Air for even less.
Photo: Apple

Apple’s own Smart Keyboard is one of the best keyboards you can buy for iPad. It snaps on in an instant, doesn’t require pairing, and never needs charging. It’s even better when it’s half price. Get yours today for just $79.50.

That’s just one of the awesome offers in today’s Deals & Steals roundup. You can also save a whopping $470 on the Mac mini, and $600 on the 27-inch iMac with Retina 5K display. Plus, you can get the Netgear Orbi while home Wi-Fi system for under $200.

Breakout! Inside an Apple escape room [Cult of Mac Magazine No. 296]

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An unusual Apple-themed escape room is set to inject some fun into this year's AltConf during WWDC.
An unusual Apple-themed escape room is set to inject some fun into this year's AltConf during WWDC.
Cover: Martin Cortinas/Cult of Mac

Imagine yourself in a nightmare scenario. You’re tasked with making an Apple keynote run smoothly, but Murphy’s law is in full effect. Everything that can go wrong does. Tim Cook is not pleased. And you must wield your Apple knowledge to make things right.

That’s what you’ll experience if you dare to go “Backstage at the Keynote” during WWDC 2019. Find out all about this unusual Apple-themed escape room, which should spice things up at AltConf next month, in this week’s free issue of Cult of Mac Magazine for iOS.

Or read on to get the rest of the week’s best Apple news, reviews and how-tos in your browser, including our scoop on what’s up with that mysterious rainbow stage spotted inside Apple Park.

How (and why) Jony Ive built the mysterious rainbow Apple Stage

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The colorful Apple Stage really pops in the center of Apple Park.
The colorful Apple Stage really pops in the center of Apple Park's massive "spaceship" building.
Photo: Duncan Sinfield

The mysterious, rainbow-colored stage erected inside Apple Park bears all the hallmarks of the company’s meticulous design, according to an Apple document provided to Cult of Mac.

It’s the latest creation by Jony Ive’s team — and it’s just as thoughtfully and intricately designed as you might imagine.

An article explaining the project to Apple employees sheds light on just how much thought, time and intense effort went into building the rainbow Apple Stage. And Jony Ive’s ruminations on the project show he and his collaborators put a lot of thought into it.

What’s brewing for iOS and macOS [Cult of Mac Magazine No. 295]

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Get the latest rumors about what's coming in iOS 13 (and macOS 10.15).
Get the latest rumors about what's coming in iOS (and macOS).
Cover: Marty Cortinas/Cult of Mac

With rumors, leaks and discoveries coming in hot and heavy, we’re getting a pretty good idea of exactly what iOS 13 and macOS 10.15 will look like when they land.

We’ve got three ways to get the latest. You can read our iOS/macOS rumor roundup, watch our YouTube video on the same subject or indulge in that story and more in our free Cult of Mac Magazine for iOS.