More buyers prefer Apple’s latest iPhones than in the past

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latest iPhones
More iPhone buyers selected a newer phone, like the iPhone 8, than when the iPhone 7 line was new.
Photo: Apple

Buyers were slow to buy when the latest line of iPhones first launched. But new market research shows today’s shopper is more likely to slap down a credit card for a new model than the previous cycle.

The findings from the group M Science are in line with figures showing the popularity of the iPhone 8 and iPhone X.

Tim Cook takes tour of Amsterdam with famous iPhone photog

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Tim Cook makes a pitstop at Lucky Kat Studios.
Photo: Lucky Kat Studios

iPhone X dethroned as world’s top-selling smartphone

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The iPhone X isn't top dog any more. It remains Apple best seller though.
Photo: Ste Smith/Cult of Mac

Apple’s flagship handset has passed its peak popularity. That’s not surprising, given that the iPhone X hit the market more than six months ago. Still, it once could boast of being the world’s best-selling smartphone.

The Galaxy S9+ took its place at the head of the pack. Samsung’s top-of-the-line model debuted early this spring.

Apple shows off iPhone X’s studio skills in new video

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iPhone X portrait lighting ad
Up your selfie game with iPhone X's portrait lighting feature.
Photo: Apple

Apple debuted a new ad today that showcases the incredible powers of Portrait Mode on the iPhone X.

The fun new ad is similar in style to some of the wild Face ID ads Apple put out earlier this year and highlights how having an iPhone X is like literally carrying an entire array of studio lights in your pocket.

Check it out:

How is the iPhone X selling?

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The iPhone X isn't a dud, but it also it's Apple's top seller.
Photo: Ste Smith/Cult of Mac

The iPhone 8 is Apple’s best-selling model, and the larger 8 Plus is in second place. The controversial iPhone X is currently Apple’s third best-selling model, according to a market analysis firm.

Apple’s older models make up 40 percent of the company sales, a higher percentage than last year.

Apple throws shade at Android in hilarious iPhone ads

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Apple ad
Up your selfie game with Portrait Lighting.
Photo: Apple

Apple is back with a new set of ads aiming to get Android users to switch to iPhone. The two new ads showcase Portrait Mode and Portrait Lightning on the newest iPhones, while also bragging about the App Store’s security compared to Google Play.

Watch them both:

Get your Star Wars fix with these Solo iPhone cases

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Just in time for Solo: A Star Wars Story.
Photo: Otterbox

The most anticipated Star Wars movie of 2018 is nearly here and OtterBox has got the official cases to get you ready for the premiere.

OtterBox’s new Solo: A Star Wars Story Symmetry Series cases are out in advance of the film, providing fans with three awesome artworks to choose from that pay tribute to some of the most classic characters in a galaxy far far away.