Apple’s OS X naming strategy turned around business for Yosemite National Park

Apple's so powerful it can even affect tourism.
Apple's so powerful it can even affect tourism.
Photo: Apple

If you ever want to find some evidence of just how significant Apple is these days, take a look at how it can impact upon seemingly unrelated areas — like, say, tourism.

According to a new report, following Apple’s decision to name last year’s OS X version after Yosemite national park, interest in the beloved American landmark skyrocketed.

Take a peek at the new version of OS X, El Capitan

Hair Force One rocking the El Capitan reveal.
Hair Force One rocking the El Capitan reveal.
Photo: Apple

Named after a giant granite cliff in Yosemite National Park, Apple’s latest version of OS X looks pretty good, with new ways to manage windows and better performance. Most importantly, it’s now easy to mute annoying audio in open browser windows!

Unveiled during the Monday morning keynote at Apple’s big WWDC programmers’ conference, Apple’s OS X version 10.11 is called “El Capitan.” It will be available to the public as a beta in July and a final release in the fall.

OS X El Capitan looks pretty nifty. It has several new window management features — including a split-screen mode — that make it productivity nirvana!

Here’s a recap of everything that was shown off Monday.