Apple goes surfing in latest watch ad

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Surfs up!
Surfs up!
Photo: Apple

The Apple Watch’s improved waterproof technology is on full display in Apple’s newest ad, which catches some waves with the wearable.

Go Surf is the latest in Apple’s “Give the gift of go” series of short holiday ads that show off Apple Watch Series 2’s fitness features. The new ad is accompanied by another spot titled Go Ride that zips through the city on a bike.

Check ’em out:

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Steam holiday sale kicks off December 22

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Steam-holiday
It's that time of the year again!
Photo: Cult of Mac

Christmas is a great time to pick up cheap games for Mac and PC on Steam, with big discounts on the latest titles and timeless classics. According to a new leak, this year’s sale will kick off on Thursday, December 22.

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Apple’s monstrous Christmas ad will melt your frosty heart

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An unexpected holiday visitor finally receives the warm welcome he’s always yearned for.
An unexpected holiday visitor finally receives the warm welcome he’s always yearned for.
Photo: Apple

Apple is sending a message of unity this Christmas season with a new ad that features an unexpected guest: Frankenstein’s monster.

The heartwarming ad starts with Frankie in his little cabin in the mountains, recording music on his iPhone. Then the misunderstood monster makes his way down to a little village to unleash a surprise none of the locals were expecting.

Check it out:

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Apple’s touching Mother’s Day ad was shot on iPhone

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Apple's new ad is all about moms.
Apple's new ad is all about moms.
Photo: Truman P/Youtube

Mother’s Day is less than a week away and to celebrate, Apple has published a new video ad that spotlights mothers across the globe.

The new ad was shot entirely on iPhone, only instead of hiring a high-profile filmmaker to shoot the touching commercial, Apple compiled a collection of photos and short videos of moms shot by amateur photographers and iPhone users.

Watch it below:

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Cyber Monday liveblog: Great deals on Macbooks, Bluetooth speakers, iPad cases and more

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Photo: Stephen Smith/Cult of Mac

cybermondaybug

Black Friday was great, but there are even more killer sales for Cyber Monday. Check out the most spectacular deals below, like huge deals on rugged Bluetooth speakers, still-useful discounts on Macbook and Macbook Air, and a super useful iPad keyboard case for less.

Cult of Mac will keep digging through Cyber Monday ads to find the best deals on Apple products, electronics and gifts for everyone on your list. The deals are all piping-hot and ready for your online shopping blitz.

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Apple strikes a sentimental chord again with new TV ad for the holidays

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The star of Apple's new ad for the holidays. Photo: Apple
The star of Apple's new ad for the holidays. Photo: Apple

Apple is back with a new tearjerker of a Christmas ad, entitled “The Song.” Like last year’s Emmy-winning TV spot for the holidays, the company has chosen to showcase how its products make people feel, rather than what they do.

This time around, a young musician uses Garageband on her Mac to make a song for her grandmother. Expect to start seeing this on TV quite a bit over the next couple of weeks.

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Awesome gift ideas for the coolest creatives

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The Wacom Intuos is like a touchpad you can draw on. Photo: Ste Smith/Cult of Mac
The Wacom Intuos is like a touchpad you can draw on. Photo: Ste Smith/Cult of Mac

A Mac is the ultimate tool for creatives — you’ll find Apple computers littered throughout graphic design houses, music and video studios, marketing agencies and newsrooms.

Chances are, if you know a creative, you know a Mac user.

So, what are you going to buy them for Christmas? If you’re stuck for ideas, let us help.

Our gift guide for creatives will help you pick the perfect present.

Whether you’re looking for an affordable stocking stuffer or a budget-breaking gesture they’ll never forget, we’ve got you covered.

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Apple Posts Holiday Shipping Deadlines For Christmas Shoppers

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giftsshippingguide

When it comes to Christmas shopping, procrastinating is a long standing American tradition. So to let you know how long you’ve got until you absolutely have to place your Christmas orders, Apple has posted a new guide detailing the estimated shipping times on all of its products.

Apple announced that the Online Apple Store will be offering free shipping on all orders from now until December 22nd, but according to the guide many of Apple’s most popular products need to be ordered a full week before the 25th if you want it to be waiting under the tree on Christmas morning.

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Festive Android & iOS Sales Help Angry Birds Rack Up Another 30 Million Downloads

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