Apple’s touching Mother’s Day ad was shot on iPhone

Apple's new ad is all about moms.
Apple's new ad is all about moms.
Photo: Truman P/Youtube

Mother’s Day is less than a week away and to celebrate, Apple has published a new video ad that spotlights mothers across the globe.

The new ad was shot entirely on iPhone, only instead of hiring a high-profile filmmaker to shoot the touching commercial, Apple compiled a collection of photos and short videos of moms shot by amateur photographers and iPhone users.

Watch it below:

Cyber Monday liveblog: Great deals on Macbooks, Bluetooth speakers, iPad cases and more

By

cybermondaybanner-1

Photo: Stephen Smith/Cult of Mac

cybermondaybug

Black Friday was great, but there are even more killer sales for Cyber Monday. Check out the most spectacular deals below, like huge deals on rugged Bluetooth speakers, still-useful discounts on Macbook and Macbook Air, and a super useful iPad keyboard case for less.

Cult of Mac will keep digging through Cyber Monday ads to find the best deals on Apple products, electronics and gifts for everyone on your list. The deals are all piping-hot and ready for your online shopping blitz.

Apple strikes a sentimental chord again with new TV ad for the holidays

By

The star of Apple's new ad for the holidays. Photo: Apple
The star of Apple's new ad for the holidays. Photo: Apple

Apple is back with a new tearjerker of a Christmas ad, entitled “The Song.” Like last year’s Emmy-winning TV spot for the holidays, the company has chosen to showcase how its products make people feel, rather than what they do.

This time around, a young musician uses Garageband on her Mac to make a song for her grandmother. Expect to start seeing this on TV quite a bit over the next couple of weeks.

Awesome gift ideas for the coolest creatives

By

The Wacom Intuos is like a touchpad you can draw on. Photo: Ste Smith/Cult of Mac
The Wacom Intuos is like a touchpad you can draw on. Photo: Ste Smith/Cult of Mac

A Mac is the ultimate tool for creatives — you’ll find Apple computers littered throughout graphic design houses, music and video studios, marketing agencies and newsrooms.

Chances are, if you know a creative, you know a Mac user.

So, what are you going to buy them for Christmas? If you’re stuck for ideas, let us help.

Our gift guide for creatives will help you pick the perfect present.

Whether you’re looking for an affordable stocking stuffer or a budget-breaking gesture they’ll never forget, we’ve got you covered.