Apple strikes a sentimental chord again with new TV ad for the holidays

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The star of Apple's new ad for the holidays. Photo: Apple
The star of Apple's new ad for the holidays. Photo: Apple

Apple is back with a new tearjerker of a Christmas ad, entitled “The Song.” Like last year’s Emmy-winning TV spot for the holidays, the company has chosen to showcase how its products make people feel, rather than what they do.

This time around, a young musician uses Garageband on her Mac to make a song for her grandmother. Expect to start seeing this on TV quite a bit over the next couple of weeks.

Awesome gift ideas for the coolest creatives

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The Wacom Intuos is like a touchpad you can draw on. Photo: Ste Smith/Cult of Mac
The Wacom Intuos is like a touchpad you can draw on. Photo: Ste Smith/Cult of Mac

A Mac is the ultimate tool for creatives — you’ll find Apple computers littered throughout graphic design houses, music and video studios, marketing agencies and newsrooms.

Chances are, if you know a creative, you know a Mac user.

So, what are you going to buy them for Christmas? If you’re stuck for ideas, let us help.

Our gift guide for creatives will help you pick the perfect present.

Whether you’re looking for an affordable stocking stuffer or a budget-breaking gesture they’ll never forget, we’ve got you covered.

Apple Posts Holiday Shipping Deadlines For Christmas Shoppers

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giftsshippingguide

When it comes to Christmas shopping, procrastinating is a long standing American tradition. So to let you know how long you’ve got until you absolutely have to place your Christmas orders, Apple has posted a new guide detailing the estimated shipping times on all of its products.

Apple announced that the Online Apple Store will be offering free shipping on all orders from now until December 22nd, but according to the guide many of Apple’s most popular products need to be ordered a full week before the 25th if you want it to be waiting under the tree on Christmas morning.

Festive Android & iOS Sales Help Angry Birds Rack Up Another 30 Million Downloads

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Angry Birds continues to be one of the most successful games available on Android and iOS, and despite already racking up more than 1 billion downloads across all platforms, it continues to be a big seller. This Christmas, the surge in Android and iOS sales saw Angry Birds downloads boosted again. In just one week, the title was downloaded more than 30 million times.