Why Apple needs outside help to create hit products [Opinion]

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Apple’s first AR headset could launch in 2022, AR glasses in 2023
Apple may need a little help polishing its glasses
Concept: Taeyeon Kim

Recent rumors suggest that Apple is leaning on another company to help develop its highly anticipated augmented reality headset. At first, I thought that sounded crazy. Apple Glasses look set to be the company’s biggest new product launch since Apple Watch. Surely Cupertino would keep development of something that important in-house?

But when you look back over Apple’s history of joint ventures, it starts to make more sense. Apple tends to partner with third-parties in very specific circumstances — and Cupertino knows exactly what it’s doing.

Apple said to be working with Valve on first AR headset

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Valve-Index-headset
Valve already knows how to make headsets.
Photo: Valve

Apple is reportedly partnering with Valve, the company behind Steam, to develop its first augmented reality headset. Valve already offers a virtual reality headset of its own for gaming. But its work with Apple is said to be focused on AR, which Cupertino thinks will play an increasingly important role in the future.

Valve brings brand new Steam Chat app to mobile

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Steam Chat app for mobile
Download it today to stay in touch.
Photo: Valve

Valve now offers a standalone Steam Chat app for Android and iOS.

The free download lets gamers stay in touch with friends on the move. It boasts all the messaging features you’re used to in Steam, including group chat, customizable notifications, and more. But one thing’s missing.

Steam Link finally makes its long-awaited debut in the App Store

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Valve Steam
It's a good day for gamers!
Photo: Valve

One year after Apple rejected Valve’s Steam Link app from launching in the App Store, it has finally made its debut for both iOS and tvOS devices.

Steam Link gives gamers the chance to play their favorite PC or Steam Machine game on an iPhone, iPad or Apple TV, rather than having to haul around a big gaming laptop. In other words, to quote Anchorman‘s Ron Burgundy, this is kind of a big deal!

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Steam Link iPhone iPad Apple TV
Steam Link’s first big update is great for controller users.
Photo: Valve

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Valve Steam
Enjoy Remote Play Together today.
Photo: Valve