General Magic trailer gives peek into one of Silicon Valley’s most influential startups

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The smartphone that never was.
Photo: Spellbound Productions

The documentary about the most important tech company you’ve never heard of is nearly ready to hit the big screen.

General Magic, a ‘90s startup created by some of the best minds at Apple, is getting the documentary treatment it deserves and the trailer is finally here.

Check it out:

General Magic tells story of Apple spinoff that almost changed the world

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General Magic documentary tells story of the iPhone that never was!
The iPhone that never was!
Photo: Spellbound Productions

How do you follow a project like the Macintosh? A high-flying Apple spinoff called General Magic tried to answer that question in the early 1990s.

After revolutionizing the personal computer, a team of ambitious ex-Apple engineers set out to build a connected touchscreen mobile device that prefigured the iPhone by 25 years. Their startup, General Magic, became one of the hottest ventures in Silicon Valley — before it all came crashing down.

“That period is one of the most important in computing history,” Sarah Kerruish, co-director of new documentary General Magic, told Cult of Mac. “It’s when handhelds were first realized, and when we saw the first early stages of the internet. General Magic combines these profoundly important threads in technology.”

Apple should battle smartphone addiction, iPod creator says

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What does Tony Fadell,
Tony Fadell wants Apple to help fight smartphone addiction.
Photo: Nest

Former Apple executive, father of the iPod and current Nest CEO Tony Fadell wants Apple to do more to battle smartphone addiction.

In a newly published op-ed, Fadell argues that it would be “easy” for Apple to create a deep dashboard that could reveal exactly how much time we spend on different apps.

Tech titans bow down to iPhone’s radical change

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What does Tony Fadell,
What does Tony Fadell, "godfather" of the iPod, think of the iPhone?
Photo: Nest

iPhone turns 10Over the past decade, the iPhone has changed pretty much everything, from communication and gaming to the way in which we consume news and pay for our groceries. But how has the device impacted the lives of tech titans?

Find out from Eben Upton, creator of Raspberry Pi; Jimmy Wales, co-founder of Wikipedia; Tony Fadell, founder of Nest and “godfather” of the iPod, and more.

See extremely rare iPhone prototypes in action

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iPhone prototypes
These prototypes show some of the early steps Apple took in developing the revolutionary iPhone.
Photo: Hap Plain

iPhone turns 10 Apple collector Hap Plain can observe the iPhone’s 10th anniversary today by powering up two extremely rare iPhone prototypes — and you can see them in action, too.

The prototypes, which likely passed through the hands of Apple execs including Steve Jobs, Tony Fadell and Scott Forstall, offer a unique glimpse at iPhone development. You can see Plain fire them up in the video below, the latest entry in Cult of Mac’s collaboration with Wired UK to recap a decade of the iPhone.

Cult of Mac teams up with Wired UK for 10 years of iPhone

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Qualcomm patents
A lot has changed since the iPhone made its debut in 2007.
Photo: Ste Smith/Cult of Mac

iPhone turns 10 The iPhone is turning 10 years old this week and we’re ready to celebrate with more coverage and insight than any Apple fanboy could ever want. Every day through June 29, we’ll be publishing a batch of stories focused on the greatest device Apple’s ever made.

Cult of Mac is collaborating with Wired UK for the 10th anniversary of the iPhone. We’ll run down some of the device’s biggest innovations, failures and what’s in store for the future.

Check out what we’ve written so far:

Apple tore apart 100 rival devices to build its perfect phone

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Fadell
Tony Fadell spills the beans on the original iPhone's creation.
Photo: Nest

iPhone turns 10 As Apple scrambled to create the first iPhone, the company’s engineers tore apart literally dozens of rival products to work out what made them tick, according to a new interview with former Apple exec Tony Fadell.

He may be best known today as the founder of Nest, but Fadell was one of the fathers of the iPhone — which, if you haven’t heard, celebrates its 10th birthday this week. Fadell reveals more about Apple’s reverse engineering efforts in an interview with Wired U.K..

Cult of Mac is collaborating with Wired U.K. all this week for an in-depth look at the iPhone’s first decade — and the device’s lasting impact.

Birth of the iPhone: How Apple turned clunky prototypes into a truly magical device

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iPhone 2G prototype
iPhone 2G prototype
Photo: Jim Abeles/Flickr CC

iPhone turns 10 The world had never seen anything like the iPhone when Apple launched the device on June 29, 2007. But the touchscreen device that blew everyone’s minds immediately didn’t come about so easily.

The iPhone was the result of years of arduous work by Apple’s industrial designers. They labored over a long string of prototypes and CAD designs in their quest to produce the ultimate smartphone.

This excerpt from my book Jony Ive: The Genius Behind Apple’s Greatest Products offers an inside account of the iPhone’s birth.

6 things we learned from the creation of iPhone documentary

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iPhone doc
Scott Forstall and others chip in to tell their iPhone war stories.
Photo: WSJ

If you hadn’t heard by now, this week marks the tenth anniversary of a little device called the iPhone going on sale. To celebrate, the Wall Street Journal has created a new mini-documentary, entitled Behind the Glass, detailing the making of Apple’s breakthrough smartphone.

Courtesy of interviews with former Apple execs Tony Fadell, Scott Forstall and Greg Christie, here are the top factoids we learned from it.