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Birth of the iPhone: How Apple turned clunky prototypes into a truly magical device

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iPhone 2G prototype
iPhone 2G prototype
Photo: Jim Abeles/Flickr CC

iPhone turns 10 The world had never seen anything like the iPhone when Apple launched the device on June 29, 2007. But the touchscreen device that blew everyone’s minds immediately didn’t come about so easily.

The iPhone was the result of years of arduous work by Apple’s industrial designers. They labored over a long string of prototypes and CAD designs in their quest to produce the ultimate smartphone.

This excerpt from my book Jony Ive: The Genius Behind Apple’s Greatest Products offers an inside account of the iPhone’s birth.

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6 things we learned from the creation of iPhone documentary

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iPhone doc
Scott Forstall and others chip in to tell their iPhone war stories.
Photo: WSJ

If you hadn’t heard by now, this week marks the tenth anniversary of a little device called the iPhone going on sale. To celebrate, the Wall Street Journal has created a new mini-documentary, entitled Behind the Glass, detailing the making of Apple’s breakthrough smartphone.

Courtesy of interviews with former Apple execs Tony Fadell, Scott Forstall and Greg Christie, here are the top factoids we learned from it.

Relive 10 years of amazing iPhone innovation

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iPhone evolution GIF
The iPhone sure has changed over the years.
Photo: Ste Smith/Cult of Mac

iPhone turns 10 The iPhone packed a lot into its first astonishing decade. Not only has the device itself evolved significantly since its promising-but-by-no-means-perfect beginnings, but it’s transformed Apple’s business — and many of our very lives — in the process.

All this week, Cult of Mac’s “iPhone Turns 10” series will look at the innovative device’s massive impact on worldwide culture. The iPhone, which launched on June 29, 2007, truly changed the world.

What iPhone milestones have passed since Steve Jobs introduced this stunning hybrid device, which combined a widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet communications device? Check out our handy guide to 10 years of iPhone history.

Did Phil Schiller really want a physical keyboard on iPhone?

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Blackberry won its case against Ryan Seacrest. Photo: Typo
Phil Schiller allegedly wanted the iPhone to look more like this. Possibly.
Photo: Typo

One of the fascinating tidbits of Apple history that emerged online this week was the story that Phil Schiller was insistent that the original iPhone ship with a physical keyboard.

Only problem is, no-one seems to know whether it’s true or not. Former Apple exec Tony Fadell claimed it is. Schiller denied it. Now Fadell has denied it, too, but the author he told the story to is sticking by what he was told. What a mess!

App makers take stand against Trump’s immigration ban

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Donald Trump signing document
App makers are stepping up to fight Donald Trump's executive order on immigration.
Photo: The White House

President Donald Trump’s executive order banning immigrants from some Islamic countries from entering the United States has been met with a flood of tech companies making record-breaking donations to the American Civil Liberties Union.

The real reason iPhone didn’t inherit iPod’s click-wheel UI

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iPhonealternate
Yep, this is how the iPhone could have looked -- had project P1 taken off.
Photo: Apple

Former Apple VP Tony Fadell has dispelled the popular rumor that Apple had two rival teams working on different user interfaces for the first prototype iPhone.

Video of two prototype operating system builds for the original iPhone surfaced this week as Apple celebrated the iPhone’s 10th anniversary. One of the UIs proposed adopted the iPod’s click wheel interface and, according to Fadell, it actually worked really well.

There was just one problem: It sucked at making calls.

New video shows iPhone prototypes going head-to-head

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early-iPhone-prototype-UIs
Apple's earliest iOS prototypes.
Photo: Sonny Dickson

Apple calls iOS “the world’s most advanced mobile operating system,” but it was almost the world’s worst.

Before deciding on the icon-based user interface we know and love today, Apple designed an awful prototype UI that was based on the iPod’s software and controlled with a virtual click-wheel. Check it out in the video below.

Tony Fadell nearly lost an original iPhone prototype at the airport

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Fadell
Nest CEO Tony Fadell had a very, very bad day.
Photo: Nest

Remember that massive news news story from 2010, when an Apple engineer accidentally left an iPhone 4 prototype in a bar in Redwood City, only for it to wind up in the hands of Gizmodo?

Well, a much, much bigger story could have happened a few years earlier — when then-Senior Vice President of Apple’s iPod Division Tony Fadell came close to losing an original iPhone prototype at an airport, prior to it being publicly unveiled.

Now that’s got to be a bad day at the office!

Tony Fadell is leaving the Nest

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Fadell
From the sound of things, Nest CEO Tony Fadell learned quite a bit from working with Steve Jobs.
Photo: Nest

Nest co-founder and CEO Tony Fadell revealed today that he’s taking flight and leaving the company he created.

The godfather of the iPod hit a grand slam with the launch of his smart-thermostat company that was bought by Google, but it appears he’s ready to call it quits just six years into Nest’s run.