September 19, 2014: The iPhone undergoes its biggest upgrade — both figuratively and literally — since the original, with the launch of the iPhone 6 and iPhone 6 Plus handsets.
The iPhone 6 brings a new 4.7-inch form factor, while the iPhone 6 Plus boasts a massive 5.5-inch design. The previous-generation iPhone 5 measured only slightly taller than its 3.5-inch predecessors. But with the iPhone 6, Apple abandons that strategy for the first time to take on big-screen Android “phablets.”
September 18, 2013: iOS 7 launches with a radical redesign that divides the tech world.
The biggest overhaul Apple’s mobile operating system has seen in years, iOS 7 ditches the skeuomorphic objects, dials and textures of previous iterations. Instead, it boasts stark patches of white space, simpler icons and more abstract controls for settings. The Jony Ive era of software design is truly underway.
September 17, 2012: On the back of record iPhone 5 preorders of 2 million in 24 hours, Apple’s stock price hits a new all-time high. For the first time in history, AAPL breaks the $700 mark in after-hours trading. Passing the milestone cements Cupertino’s place as the world’s most valuable publicly traded company.
Amazingly, the new record is $270 a share higher than at the start of the year. Apple stock rose 65% in just nine months.
September 16, 1985 and 1997: Twice on this day, Steve Jobs makes significant moves with regard to his career at Apple. In 1985, he quits the company he co-founded. Then, a little more than a decade later, he officially rejoins Apple as its new interim CEO.
In terms of the emotions associated with those historic occasions, it’s hard to think of two more polarizing days in Jobs’ life.
September 15, 2014: Responding to its disastrous U2 album giveaway, Apple provides iPhone owners with a tool for wiping all signs of Songs of Innocence from their phones.
It comes after one of the strangest PR debacles in Apple history. After putting a free copy of U2’s latest release on every iPhone owner’s handset as a special promotion, millions find themselves with an album they didn’t order in their iTunes library. Many weren’t happy about it.
September 14, 2010: Security workers reportedly stop Steve Jobs at Japan’s Kansai International Airport. The reason? The Apple CEO supposedly tried to bring ninja throwing stars onto his private plane while heading home from vacation.
It’s one of the most bizarre Jobs stories ever. Apple, however, quickly spoils the internet’s fun. Cupertino issues a statement describing the reports as “pure fiction” (although Apple acknowledges that Jobs visited Japan over the summer).
September 13, 1983: Osborne Computer Corporation, one of Apple’s early rivals, declares bankruptcy.
Many consider the company’s Osborne 1 the world’s first truly portable, full-featured computer. It packed everything users needed to set up shop at home or on the road. Alas, it didn’t last!
September 12, 2012: The Lightning connector replaces Apple’s aging 30-pin interface, a proprietary data and power connector that debuted on the iPod Classic in 2003. The slender and capable new Lightning port debuts in the iPhone 5, bringing big improvements — and no small amount of controversy.
Apple soon will build the Lightning connector into many other products, including iPad, iPod and accessories. It’s used to charge the mobile devices as well as transfer data to a Mac or PC.
September 11, 2009: Microsoft CEO Steve Ballmer reportedly snatches an iPhone from a Microsoft employee during a meeting and pretends to destroy it.
This isn’t the first time Ballmer behaves in a wacky way and incurs negative publicity as a result. However, it’s an embarrassing moment for a man who ranks among the tech world’s most powerful people.
September 10, 1984: Apple ships the Macintosh 512K, the first upgrade to the first-gen Macintosh 128K.
Coming less than eight months after the original Macintosh, the 512K Mac makes no sweeping changes to the computer’s form factor. Instead, the big upgrade is quadrupling the RAM. This leads Apple fans to refer to the computer as the “Fat Mac.”
September 9, 2009: Steve Jobs makes his public return to Apple after successful liver-transplant surgery.
Appearing onstage at Apple’s fall event, Jobs receives a standing ovation that lasts almost a minute. He then opens the keynote on an unusually personal note by discussing his health.
September 8, 2003: Apple reveals that the iTunes Music Store recently sold its 10 millionth song download. The tune in question? Avril Lavigne’s “Complicated.”
Come to think of it, “You fall and you crawl and you break and you take what you get and you turn it into [success]” describes Apple pretty well in the late ’90s and early 2000s.
September 7, 2005: Apple and Motorola launch the Rokr E1, the first Cupertino-sanctioned cellphone to run iTunes.
Even the high-profile demo goes wrong, and Apple CEO Steve Jobs is very unhappy with the results. The compromised device shows what an error it is to let an outside designer create a phone under the Apple banner. The company won’t make the same mistake twice.
September 6, 1995: The newly launched Windows 95 operating system dominates software sales, sending virtually every other company scurrying for cover — Apple included.
Microsoft’s $85 PC operating system only went on sale at the end of August. But by early September, the company reportedly sells a massive 1.63 million copies of Windows 95, according to excited analysts. It represents a massive triumph for Apple’s biggest rival of the 1990s.
September 5, 2007: Apple introduces its first new iPods after the release of the iPhone. The lineup includes the third-gen iPod nano, the newly renamed iPod Classic and — most significantly — the debut of the iPod touch.
In doing so, Apple sets out to demonstrate that there is still plenty of life left in the iconic portable music player.
September 5, 2007: Just months after the first iPhone went on sale, Apple ditches its bottom-tier 4GB model and cuts the price of the 8GB version by $200.
A rare misstep (considering Apple’s usual mastery of the press), this tone-deaf PR move backfires immediately. Early adopters rage about shelling out premium prices for their first-generation iPhones. Fortunately, Apple makes good.
September 4, 1997: The writing is on the wall for Apple’s Newton product line as Steve Jobs tells executives at the recently spun-off company not to bother moving into their new offices.
It’s quite the turnaround for the Newton division. Only months earlier, it was being portrayed as large enough to become its own company.
September 3, 1982: The Us Festival, an extravagant music and technology event staged by Apple co-founder Steve Wozniak, kicks off in California. The festival costs $8 million to stage, and boasts appearances from some of the biggest musical acts of the day.
It’s a wild venture for Woz, who is on hiatus from Apple after surviving a serious plane crash in 1981.
September 2, 1985: Reports claim Steve Jobs is on the verge of setting up his own company to compete with Apple. The rumors fly after Jobs sells Apple stock holdings worth $21.43 million.
For anyone who thinks speculation about Apple’s future is an invention of the blog era, today’s “Today in Apple history” is a reminder that the tech rumor mill was alive and well in 1985.
September 1, 2010: Apple’s new music-focused social network, Ping, ships as part of iTunes 10. Apple says the service will let users discover new music and more easily follow their favorite artists.
Ping racks up 1 million signups in the first 48 hours. Nevertheless, Apple’s social network is doomed from the start.
August 31, 2004: Apple launches the iMac G5, a distinctive, white plastic computer that looks a little like the world’s biggest iPod.
Housed in a 2-inch-thick enclosure reminiscent of Apple’s Cinema Displays, the new all-in-one machine bridges the gap between the pleasing plasticity of the iconic G3 iMac and the minimalist form factor of the ultra-slim aluminum Macs that will follow.
August 29, 2001: During a meeting, Apple’s board of directors awards Steve Jobs new stock options that will become part of a stock-backdating scandal several years later.
When the matter eventually ends up in court, Apple’s former general counsel pays $2.2 million to settle charges that she backdated stock options for Jobs, herself and others — and created fake paperwork to hide this fact.
August 28, 1991: The first email is sent from space using a Macintosh Portable and AppleLink software.
Sent by the crew of the Atlantis space shuttle, it reads, “Hello Earth! Greetings from the STS-43 Crew. This is the first AppleLink from space. Having a GREAT time, wish you were here,…send cryo and RCS! Hasta la vista, baby,…we’ll be back!”
August 27, 1999: Apple swaps out the striped, multicolored logo the company used since 1977 for a new single-color version.
The replacement of the iconic Apple logo shocks many longtime fans. However, it is part of a sustained, company-wide overhaul led by Steve Jobs. The makeover includes new products, the “Think Different” ad campaign and, eventually, the removal of the word “Computer” from the company’s name.
August 26, 1991: In their first joint interview, Steve Jobs and Bill Gates trade barbs and debate “the future of the PC” in Fortune magazine.
The spirited discussion marks 10 years since the first IBM PC shipped. The piece also looks at what the future holds for both men — described as the former “boy wonders of computing, now thirtysomething.”
