Today in Apple history: Steve Jobs’ NeXT quits making computers

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NeXT Cube
The NeXT Computer was great but it didn't sell.
Photo: Rama & Musée Bolo/Wikipedia CC

February 9: Today in Apple history: Steve Jobs' NeXT quits making computers February 9, 1993: NeXT Computers, the company Steve Jobs founded after being pushed out of Apple, quits making computers. The company changes its name to NeXT Software and focuses its efforts entirely on producing code for other platforms.

In a mass layoff, 330 of NeXT’s 500 employees are made redundant in an event known internally as “Black Tuesday.”

Cruelly, many people hear of their fate on the radio.

Today in Apple history: Steve Jobs flips out over iPad tweet

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The first-gen iPad in all its glory.
Steve Jobs did not like losing control of the iPad narrative.
Photo: Apple

February 8: Today in Apple history: Steve Jobs flips out over iPad tweet February 8, 2010: Steve Jobs reportedly flips out over a tweet sent from an iPad by a Wall Street Journal editor.

The reason? Apple showed the iPad to top staffers at the news outlet months ahead of its official release. While Jobs already had unveiled the device to the public, the suggestion that people outside Apple gained early access to the tablet was apparently enough to upset the CEO.

The tweet quickly disappeared.

Today in Apple history: Steve Wozniak survives a plane crash

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The Woz tells it like it is.
A plane crash marked the beginning of a leave of absence for Woz.
Photo: Universal Pictures

February 7: Today in Apple history: Apple co-founder Steve Wozniak survives a plane crash February 7, 1981: Apple co-founder Steve Wozniak is involved in a serious plane crash, resulting in his first lengthy leave of absence from the company.

At the time, Wozniak is flying a turbocharged single-engine, six-seat Beechcraft Bonanza A36TC. In the plane with Woz is his fiancé, Candi Clark, her brother and her brother’s girlfriend. Fortunately, nobody dies in the crash, although Woz suffers minor head injuries.

Today in Apple history: Steve Wozniak leaves Apple

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Steve Wozniak wax sculpture fake eyes
Woz was upset at the lack of respect shown to the Apple II division.
Photo: Madame Tussauds

February 6: Today in Apple history: Steve Wozniak leaves Apple February 6, 1985: Frustrated by Apple’s shifting priorities, co-founder Steve Wozniak leaves the company to pursue outside interests.

His departure from Apple — which comes the same year that Steve Jobs leaves to form NeXT — represents a big change for the company. It is brought about by Woz’s dissatisfaction at how the Apple II division is treated, and his desire to start a new company.

Today in Apple history: Original iPhone goes large with 16GB of storage

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The original iPhone
The O.G. iPhone was a thing of beauty.
Photo: Traci Dauphin/Cult of Mac

February 5: Today in Apple history: Original iPhone goes large with 16GB of storage February 5, 2008: Six months after the first-gen iPhone went on sale, Apple releases a supersized version with a whopping 16GB of storage.

For some users, there’s never enough memory,” says Greg Joswiak, Apple’s vice president of worldwide iPod and iPhone product marketing, in a statement. “Now people can enjoy even more of their music, photos and videos on the most revolutionary mobile phone and best Wi-Fi mobile device in the world.”

Today in Apple history: Steve Jobs considers buying Yahoo

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Yahoo
Apple could have made an offer with Disney.
Photo: Yahoo

February 4 Today in Apple historyFebruary 4, 2008: Steve Jobs reportedly considers buying the search engine Yahoo. Apple is one of several interested companies, following reports that Microsoft offered $44.6 billion for web portal the previous week.

Nothing ultimately comes of it, but Apple’s interest is later confirmed in an authorized biography of Apple’s CEO and co-founder.

Today in Apple history: iPhone comes to Verizon at last

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Four years of AT&T exclusivity on iPhone finally comes to an end.
Four years of AT&T exclusivity on iPhone finally comes to an end.
Photo: Jon Fingas/Flickr CC

February 3: Today in Apple history: iPhone comes to Verizon at last February 3, 2011: The iPhone finally arrives on Verizon Wireless, the United States’ largest carrier, ending nearly four years of exclusivity with AT&T.

The move comes as Apple faces pressure to expand its customer base as Android phones grow in popularity. The deal commences with the iPhone 4 available for preorder by Verizon’s 93 million customers.

Today in Apple history: Gil Amelio takes over as CEO

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Bringing on Gil Amelio was viewed as a big coup for the Apple board.
Gil Amelio was viewed as the man to save Apple.
Photo: Apple

February 2: Today in Apple history: Gil Amelio takes over as Apple CEO February 2, 1996: Apple reveals that turnaround artist Gil Amelio will take over from Michael “The Diesel” Spindler as CEO of the struggling company.

With disappointing Mac sales, the disastrous “clone Mac” strategy and a failed Sun Microsystems merger to his name, Spindler is asked to resign by the Apple board. Then Cupertino enlists supposed corporate miracle-worker Amelio for the job.

Unfortunately, he turns out to be no better than Spindler.

Today in Apple history: Stephen Colbert shows off iPad early at Grammys

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Stephen Colbert shows off a prerelease iPad during the Grammy Awards show.
Jay-Z didn't get one of these in his gift bag.
Photo: Grammys

February 1: Today in Apple history: Stephen Colbert shows off iPad early at the Grammys February 1, 2010: The tech-loving world goes into meltdown at the sight of Stephen Colbert using a prerelease iPad to read nominations during the Grammy Awards show.

“Jay-Z, did you not get one of these in your gift bag?” Colbert quips from the stage. “Am I cooler than you?”

The celebrity sneak peek is all part of Apple’s big (and wildly successful) plan to hype its upcoming tablet computer.

Today in Apple history: Mac clone-maker closes shop

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Power Computing clone Macs sounded like a good idea at first.
Mac clones did not pan out for Power Computing.
Photo: Antnik

January 31: Today in Apple history: Mac clone-maker Power Computing closes shop January 31, 1998: Mac clone-maker Power Computing goes out of business, having auctioned off its office supplies and computers.

Apple bought out Power Computing, once the fastest-growing PC company of the decade, the previous year. As a result, Power Computing shareholders receive Apple stock as a replacement. As it turns out, that may not have been a terrible deal.