Today in Apple history: Steve Jobs unveils Rokr E1, the first iTunes phone

By

The Rokr E1 was the first Apple-sanctioned cellphone. It wasn't good.
The iPhone's terrible ancestor proved disastrous from Day 1.
Photo: Apple

September 7: Today in Apple history: Steve Jobs unveils Rokr E1, the first iTunes phone September 7, 2005: Apple and Motorola launch the Rokr E1, the first Cupertino-sanctioned cellphone to run iTunes.

Steve Jobs is very unhappy with the results. The compromised device shows what a error it is to let an outside designer create a phone under the Apple banner. The company won’t make the same mistake twice.

Today in Apple history: Raging success of Windows 95 gets Cupertino worried

By

Windows 95 banner
Which OS were you using in 1995?
Photo: Microsoft

September 6: Today in Apple history: Windows 95's success gets Cupertino worried September 6, 1995: The newly launched Windows 95 operating system dominates software sales, sending virtually every other company scurrying for cover — Apple included.

Microsoft’s $85 PC operating system only went on sale at the end of August. But by early September, the company reportedly sells a massive 1.63 million copies of Windows 95, according to excited analysts. It represents a massive triumph for Apple’s biggest rival of the 1990s.

Today in Apple history: $200 iPhone discount fuels fan backlash

By

First gen iPhone
The iPhone won plaudits. Its price reduction? Not so much.
Photo: Traci Dauphin/Cult of Mac

September 5: Today in Apple history: $200 iPhone price cut incurs fan backlash September 5, 2007: Just months after the first iPhone went on sale, Apple ditches its bottom-tier 4GB model and cuts the price of the 8GB version by $200.

A rare misstep (considering Apple’s usual mastery of the press), this tone-deaf PR move backfires immediately. Early adopters rage about shelling out premium prices for their first-generation iPhones. Fortunately, Apple makes good.

Today in Apple history: Steve Jobs flip-flops on the Newton

By

The Newton MessagePad 2000 brought many upgrades to Apple's doomed PDA line.
The Newton MessagePad went from hero to zero overnight.
Photo: iFixit

September 4: Today in Apple history: Steve Jobs flip-flops on the Apple Newton PDA September 4, 1997: The writing is on the wall for Apple’s Newton product line as Steve Jobs tells executives at the newly spun-off company not to bother moving into their new offices.

It’s quite the turnaround for the Newton division. Only months earlier, it was being portrayed as large enough to become its own company.

Today in Apple history: Woz stages an epic concert

By

Unite US in Song
The Us Festival was Woz's first venture outside Apple.
Photo: Glenn Aveni/Kickstarter

September 3: Today in Apple history: Steve Wozniak stages athe first US Festival, an epic music and tech event September 3, 1982: The Us Festival, an extravagant music and technology event staged by Apple co-founder Steve Wozniak, kicks off in California. The fest costs $8 million to stage, and boasts appearances from some of the biggest musical acts of the day.

It’s a wild venture for Woz, who is on hiatus from Apple after surviving a serious plane crash in 1981.

Today in Apple history: Steve Jobs prepares to take on Apple

By

Apple-at-40-What-Steve-Jobs-Said-About-Computers-in-1981
1985 was a major turning point in Jobs' life.
Photo: ABC

2 September Today in Apple history September 2, 1985: Reports claim Steve Jobs is on the verge of setting up his own company to compete with Apple. The rumors fly after Jobs sells Apple stock holdings worth $21.43 million.

For anyone who thinks speculation about Apple’s future is an invention of the blog era, today’s “Today in Apple history” is a reminder that the tech rumor mill was alive and well in 1985.

Today in Apple history: Ping social network fails to strike a chord

By

Ping iTunes
Apple's music social network starts strong but fails fast.
Photo: Apple

September 1: Today in Apple history: Apple's Ping social network fails to strike a chord September 1, 2010: Apple’s new music-focused social network, Ping, ships as part of iTunes 10. Apple says the service will let users discover new music and more easily follow their favorite artists.

Ping racks up 1 million signups in the first 48 hours. Nevertheless, Apple’s social network is doomed from the start.

Today in Apple history: iMac G5 takes a page out of the iPod’s playbook

By

The iMac G5 looked like the world's biggest iPod.
The iMac G5 looked like the world's biggest iPod.
Photo: Matthew Pearce/Flickr CC

August 31: Today in Apple history: iMac G5 takes a page out of the iPod's playbook August 31, 2004: Apple launches the iMac G5, a distinctive, white plastic computer that looks a little like the world’s biggest iPod.

Housed in a 2-inch-thick enclosure reminiscent of Apple’s Cinema Displays, the new all-in-one machine bridges the gap between the pleasing plasticity of the iconic G3 iMac and the minimalist form factor of today’s ultra-slim aluminum Mac desktops.

Today in Apple history: Steve Jobs gets embroiled in stock-backdating scandal

By

It took 20 pounds of personal computing artifacts to form the face of Steve Jobs.
Steve Jobs' stock demands changed some people's view of the tech innovator.
Photo: Jason Mercier

August 29: Today in Apple history: Steve Jobs gets embroiled in Apple stock-backdating scandal August 29, 2001: During a meeting, Apple’s board of directors awards Steve Jobs new stock options that will become part of a stock-backdating scandal several years later.

When the matter eventually ends up in court, Apple’s former general counsel pays $2.2 million to settle charges that she backdated stock options for Jobs, herself and others — and created fake paperwork to hide this fact.