August 3, 1977: The first affordable, mass-market personal computer makes its debut… and, contrary to what you might think, it’s not the Apple II.
Although Tandy’s TRS-80 arrived the year after the Apple I and a few months after the Apple II, it proved to be the first “Apple killer” on the market: pre-dating later rivals like IBM as Apple’s first big tech industry opponent. And, for the longest time, it seemed to be on course to win…
July 20, 1978: Apple DOS makes its debut on the Apple II, giving Apple its first official operating system.
A command line interface with green text prompts on a black background, Apple DOS looks incredibly primitive next to today’s graphical user interfaces. Nonetheless, for Apple users this was the macOS Sierra of its day.
July 19, 2000: Apple launches its futuristic-looking Power Mac G4 Cube. The clear computer is one of the company’s most jaw-droppingly gorgeous machines, but ultimately becomes one of its biggest disappointments.
Technologically, the G4 Cube was a game-changer. Financially, it was one of Steve Jobs’ most notable failures.
July 18, 1994: Apple ships its PowerBook 150 laptop, the company’s first truly affordable PowerBook — and the last to feature the original case design, which included a built-in trackball mouse.
While it’s a normal sight to see students using Apple laptops today, there was a time when Mac notebooks were out of the reach of your average learner. That all changed in the 1990s — and the PowerBook 150 played an important role.
July 14, 2008: Apple crows that its newly opened App Store hit a massive 10 million downloads in its first 72 hours.
“The App Store is a grand slam, with a staggering 10 million applications downloaded in just three days,” Steve Jobs said in a statement issued eight years ago today. “Developers have created some extraordinary applications, and the App Store can wirelessly deliver them to every iPhone and iPod touch user instantly.”
July 12, 2004: Apple boasts that the iTunes Music Store has sold its 100,000,000th song, and marks the occasion with a generous gift for the lucky downloader.
The song in question is Zero 7’s “Somersault (Dangermouse remix),” purchased by Kevin Britten from Hays, Kansas. The 20-year-old receives a personal phone call from Steve Jobs congratulating him. Britten also gets a 17-inch PowerBook, a 40GB iPod and a gift certificate for a massive 10,000 (!) iTunes songs.
July 11, 2008: The iPhone 3G goes on sale, becoming the first Apple product in history to sell more than 1 million units in its first weekend.
Building on the original iPhone by adding GPS, 3G data and a higher-quality build, the iPhone 3G also coincided with the launch of iOS 2, which introduced push email, turn-by-turn navigation and, most importantly, the App Store.
July 8, 1991: The first beta version of QuickTime arrives, making it possible for people to play movies on their Macs for the first time, with no extra hardware needed.
While allowing videos to run on a computer seems par for the course in 2016, QuickTime represented an enormous leap forward in 1991 — and cemented Apple’s position as a groundbreaking computer company for creatives.
July 7, 1997: Apple CEO Gil Amelio officially steps down from his role, turning the company over to the returning Steve Jobs, who immediately begins making his presence felt.
If you’re looking to pinpoint a turning point when Apple began the transition from the ailing company it was in the first half of the 1990s to the powerhouse it is today, this is it!
July 6, 2011: Amazon wins a landmark verdict against Apple over its proprietary use of the term “App Store” — opening up the possibility of other rival services calling their own app stores by the phrase Apple had helped popularize.
The case highlights just how central the concept of downloadable apps had become to the mobile experience, only three years after Apple launched its iOS App Store.
July 1, 1976: The Apple 1 goes on sale, becoming the first computer ever sold by the Apple Computer Company.
Arriving the same month Jimmy Carter was nominated for U.S. president, Family Feud debuted on TV, and the United States celebrated the 200th anniversary of its Declaration of Independence, the Apple 1 is only produced in small numbers, and sells for the unusual price of $666.66.
Given its position as the company’s earliest arch-nemesis, Apple’s partnership with IBM was massive news when it was announced a couple of years ago. But it wasn’t the first time the two companies had agreed to help one another.
On 30 June 1993, Apple and IBM shipped their first collaborative product: the catchily-named “SNA.ps 5250” emulation software package, which for the first time let Mac users run software available previously only for IBM PCs. It was the first step in allowing Macs and PCs to talk to each other in a way that didn’t trap their respective users in proprietary ecosystem hell.
Arriving on this day in 1993, the Macintosh LC 520 was among the first of Apple’s LC 500 series of medium-price Macs.
Selling for $2,000, it was particularly popular in educational institutions, a market Apple continues to pursue today. If you went to school in the decade of Nirvana, Bill Clinton and Pulp Fiction, this could well have been the Mac you used!
27 June 1997 marked the last day in the worst financial quarter in Apple history, in which Apple lost $56 million — effectively bringing an end to then-CEO Gil Amelio’s 500 days running the company.
The $56 million loss contributed to an overall Apple loss of $1.6 billion during Amelio’s reign: effectively wiping out every cent of profit Cupertino had earned since fiscal 1991. In other words — ouch!
On June 24, 2013, an Apple I — the first ever computer built by Apple Computer, Inc. — was listed for auction by international auction house Christie’s.
Thought to be one of the first 25 units to be built by Steve Jobs and Steve Wozniak in the late 1970s, the unit featured no Apple logo, but rather a signature from Woz, who designed the machine. It sold for an impressive $390,000, ranking it among the most expensive computers ever sold.
Sometimes affectionately called the “cheese grater,” the original Power Mac G5 first went on sale on June 23, 2003 — offering what was then Apple’s fastest-ever machine and the world’s first 64-bit personal computer.
Check out the video of Steve Jobs introducing the computer 13 years ago today.
On June 22, 2015, Apple backed down following a brief standoff with Taylor Swift over royalty payments from the soon-to-launch Apple Music service. The company reversed a policy that would have denied royalties to artists during the streaming music platform’s initial three months of operation.
In doing so, Cupertino signaled that this was a kinder, gentler Apple than may have existed previously. Provided the whole thing wasn’t one big publicity stunt, that is.
iOS 4 was not only the last version of Apple’s mobile operating system released during Steve Jobs’ life, it was also a significant step up in terms of the software’s productivity features.
Watch Jobs introduce it in the video below, which was recorded on June 21, 2010.
On June 20, 1994, Apple launched its short-lived eWorld service. Why is eWorld so significant? Because it represented Apple’s first deep dive into being a provider of internet services — several years before Steve Jobs returned to the company and embraced the importance of going online.
Part messaging service, part news aggregator — and all with Apple’s customary premium prices — eWorld was ahead of its time.
On June 17, 2009, Apple released iOS 3, the third iteration of its mobile operating system and the last to be given the full name “iPhone OS 3.” Support for the iPad arrived with iOS 3.2, when the name was given its current abbreviation.
iOS 3 brought a host of then-new features including MMS, a landscape keyboard, iTunes video and audiobook support, a new Spotlight search users could access by swiping left on the Home screen and more.
There was, to put it mildly, a lot that was insanely great about Steve Jobs’ return to Apple. But one thing that always struck me as less than good from an Apple fan’s perspective was that he stopped giving revealing in-depth interviews.
As his ability to command the narrative increased, Apple’s CEO understandably shifted away from playing the media hound he’d been for the first part of his career, where he’d speak with often painful honesty to seemingly any magazine that would have him. One of his last such interviews? The one that appeared in the June 16, 1994, edition of Rolling Stone.
While Apple originally introduced the diminutive Mac mini in 2005, it was on June 15, 2010, that it launched the sleek, unibody aluminum Mac mini redesign that persists to this day.
Starting at $699, the mid-2010 era Mac mini gave users a 2.4-GHz Core 2 Duo CPU, 2 GB of RAM, and a 320 GB hard drive. It also boasted an HDMI-out port for the first time, an SD card reader, a dazzling new NVIDIA GeForce 320M graphics chip and — very excitingly — no power brick, since all the power circuitry was housed inside the minimalist device, which stood at a not-so-imposing 1.4 inches tall.
Under Tim Cook’s leadership, Apple has been upping its focus on teaching kids to program — thanks to events such as its free “Hour of Code” classes at Apple Stores around the world.
But Apple’s been helping introduce young people to coding for far longer than that. In fact, years before Apple ushered in its Swift Playgrounds app as it did this week at WWDC, it helped popularize home programming thanks to Apple Logo, a basic coding language which found success on the Apple II.
For many Apple fans who remember Steve Jobs only as the austere, turtleneck-wearing digital emperor he was during his CEO stint at Apple, Jobs’ NeXT years — referring to the company he founded after parting ways with Apple in 1985 — are something of a mystery.
In many Jobs biographies, NeXT is often largely skipped over. In fact, the company had its own fascinating trajectory — and one of its big turning points was a June 13, 1989 investment by Canon which (briefly) left Jobs’ would-be Apple beater flush with cash.
In the music industry, they talk about the “difficult second album.” Fortunately that didn’t hold true when it came to Apple releasing its highly successful second-gen iPhone, which it unveiled for the first time on June 9, 2008.
Adding GPS, 3G data and a higher-quality build than its predecessor, the iPhone 3G was arguably just as revolutionary for what it did on the software side. iOS 2 arrived at the same time, and introduced push email, turn-by-turn navigation and, most significantly of all, an App Store — something Steve Jobs had previously been adamant Apple would’t allow.
Check out the debut of the iPhone 3G below.
