September 28, 1997: Apple debuts its iconic “Think Different” television commercial, aligning the troubled computer company with some of history’s most celebrated freethinking rebels.
The most famous tagline in Apple history, “Think Different” doesn’t just articulate how Cupertino differs from its competitors. It also highlights how Apple, under the leadership of CEO Steve Jobs, will forge a future far different from its floundering, money-losing days of the early 1990s.
August 8, 1997: At Macworld Expo, Steve Jobs introduces the world to Apple’s new slogan, “Think different.” The catchy marketing reassures fans that Apple is exiting its mid-1990s dark age and once again making products customers will love.
It’s the beginning of Apple’s most iconic advertising campaign since the original “1984” Macintosh ad.
Whether you’re nostalgic for early Macintoshes or you simply like the cuter things in life, Shargeek has the Indiegogo crowdfunding campaign for you. You can join the campaign at a low, early-bird price to get the company’s new Retro 35 GaN Charger. It looks just like a toy version of an original Macintosh, complete with a little smile on its screen.
And with 35W of power, it can readily charge up laptops, tablets and smartphones.
The outside ad agency dedicated to Apple marketing was hit with a big round of layoffs this week.
Media Arts Lab cut about 50 employees across multiple divisions of the company. Owned by Apple’s longtime ad partner TBWA Worldwide, Media Arts Lab counts Apple as its only client. The Los Angeles based company helps Apple come up with advertisements for many of its popular products, but is facing changes as Apple’s needs evolve.
Apple just dropped a brand new Mac ad in the United Kingdom.
It’s all about making music and it features a whole bunch of big artists using Apple computers. It’s also a little reminiscent of the company’s old and iconic Think Different commercial.
Lee Clow, the founder of Apple’s creative agency TBWA\Media Arts Lab and TBWA global director of media arts, is retiring at the age of 73.
A friend of Steve Jobs for three decades, Clow played a crucial role in the creation of some of Apple’s most iconic advertising campaigns. (As well as a whole lot of other, non-Apple ads.)
If you think Apple has lost its innovation mojo, these T-shirts are for you.
Throwboy’s new iWantMore line expresses the frustration of anybody irritated by iOS bugs or underwhelmed by the MacBook Pro.
Apple is suing Swatch over the Swiss watchmaker’s “Tick different” trademark.
Apple claims the trademark is a play on the “Think different” slogan it used for an iconic ad campaign in the late 1990s. To win the legal battle, Cupertino must prove that at least 50 percent of consumers associate the phrase with Apple branding.
Having developed the world’s first commercial antivirus software, John McAfee now wants to clean the malware out of politics — and he’s using one of Apple’s most iconic advertising mantras to do so.
Libertarian presidential candidate McAfee’s new ad encourages American citizens to “Vote Different,” and uses the same verbiage as Apple’s famous “Think Different” ads from 1997. But it features footage of figures like Ron Paul, Aaron Schwartz, Jeffrey Tucker, Peter Thiel and Elon Musk instead of the historical figures in Apple’s ad.
Is it enough to take him into the White House? Check it out below to make up your own mind!
It’s been many years since Apple last used its famous “Think Different” advertising slogan, which accompanied the company’s ads from soon after Jobs’ return in 1997 until the launch of the iMac G4 in 2002.
Almost a decade-and-a-half later, however, Apple’s not content to let the trademark lapse on its iconic mantra: this month updating it for the first time since 2009 with a new European Patent and Trademark Office filing.
