Surf’s up in Apple’s new ‘Shot on iPhone’ short film

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iPhone XS ad
The iPhone is about to get so pitted.
Photo: Apple

Cuba’s vibrant surfer culture is the star of Apple’s latest ‘Shot on iPhone’ short film. The new five minute video shows how Cubans connect with nature through surfing, even though good boards are hard to come by.

Packed with tons of gorgeous underwater shots and beautiful visuals of everyday life, ‘Ola Cubana’ will have you ready to quit life to go shred some waves on a tropical island.

“It’s a lifestyle, surf,” explains one of the guys in the film. “It brings us peace. We release energy. We have contact with nature. It has greatly improved my life.”

Come catch the vibe:

Tim Cook praises stunning shot on iPhone surfing image

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Tim Cook/Twitter 2
What a stunner of an image!
Screenshot: Tim Cook/Twitter

You’d think Tim Cook would be too busy running Apple to be tweeting about surfing, but you’d be wrong. Well, kind of.

In fact, Cook tweeted over this weekend in praise of the cover of the year end issue of Surfer’s Journal magazine. The front of the mag features a dazzling bit of water-based sports photography which, you guessed it, was shot on an iPhone.

Apple goes surfing in latest watch ad

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Surfs up!
Surfs up!
Photo: Apple

The Apple Watch’s improved waterproof technology is on full display in Apple’s newest ad, which catches some waves with the wearable.

Go Surf is the latest in Apple’s “Give the gift of go” series of short holiday ads that show off Apple Watch Series 2’s fitness features. The new ad is accompanied by another spot titled Go Ride that zips through the city on a bike.

Check ’em out:

iPhone 7 faces Aussie surf test at Bondi Beach

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iphone 7 surfing in australia
Is iPhone 7 the ultimate action cam?
Photo: SoBadSoGood.

Apple’s waterproofing on the iPhone 7 is looking worthy of the price to upgrade alone.

I can’t count how many iPhones I’ve destroyed over the last nine years during water accidents. But after watching the iPhone 7 take a surfing lesson at Australia’s beautiful Bondi Beach, it looks like Apple totally undersold just how water-resistant the new smartphone truly is.

Watch the iPhone 7 catch waves:

Vaavud Wind-O-Meter Measures, Magically, With Magnets

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Vaavud-Closeup-carbon

Usually when we mention a Kickstarter project it’s with a mixture of excitement (because it’s like a totally cool product) and disappointment (because it will usually be at least half a year before we see a product, if ever).

However, some of these products make it into stores. The Vaavud is one. It’s a no-power wind-meter which you can buy today.

iPhone Wind Meter Handy For Surfers, Cyclists And Weather Nerds

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Better than licking a finger and holding it up.

If you had any doubts that the world of iPhone accessories could grow any stranger or more diverse, then throw them out now. The Shaka Wind Meter proves that there are still plenty of depths yet to plumb.

The Shaka is a simple little gadget: a fan that plugs into the headphone socket of your iPhone and tells you the wind speed. It’s made for surfers, but has many more uses than that.