| Cult of Mac

An Apple Watch Ultra for $48? No, but you can get this obvious knockoff.

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It sure looks the part, but does it do all the rough stuff?
It sure looks the part, but does it do all the rough stuff?
Photo: Pebble

Some rugged, outdoorsy types might hesitate over the Apple Watch Ultra’s $800 price tag. But what if they could get a lookalike watch for less than $50?

The Indian company Pebble — no relation to the Pebble smartwatch outfit acquired by Fitbit — said it will ship just such an option soon. And the Pebble Cosmos Engage looks just like the real thing. But it probably doesn’t function like a real Apple Watch Ultra.

Have your pick of iPhone 13 cases with Elago’s new lineup

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The MagSafe Silicone Case is just one of many cases Elago offers for iPhone 13.
The MagSafe Silicone Case is just one of many cases Elago offers for iPhone 13.
Photo: Elago

If you’re the proud owner of a new iPhone 13 series smartphone — whether you have it in hand or just set for delivery — don’t forget to protect it. Elago’s new lineup of iPhone 13 cases include past favorite designs and innovative new styles.

You can grab Elago’s new iPhone 13 cases in the Cult of Mac Store — via the direct link under each item below — or at Elago or Amazon.

Pebble update ensures your watch will work when services die

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Pebble might be dead, but your watch isn't.
Pebble might be dead, but your watch isn't.
Photo: Pebble

The original smartwatch maker is closing down after being acquired by Fitbit, but your Pebble watch will continue to work after all of its services are dead.

With its final update, Pebble has eliminated any reliance on online servers, ensuring your wearable will continue to function as normal when connected to your smartphone.

Are smartwatches doomed?

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swimmer wearing apple watch
Is fitness really all that Apple Watch is fit for?
Photo: Apple

The writing has been on the wall for smartwatches ever since Cupertino chose to focus on sports and fitness features for Apple Watch Series 2. Smartwatch sales are plummeting, and fitness seems to be the only profitable area remaining in the wearables sector.

More evidence of this trend emerged this week, with smartwatch trailblazer Pebble reportedly being acquired by fitness wearables specialist Fitbit. We might very well be witnessing the demise of the smartwatch as we know it.

So how did we get here? Is Apple Watch really only fit for fitness, or could it still one day fulfill its destiny and become a true wrist-based computing platform?

Apple Watch shipments suffer sharp summer decline

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apple-watch-2
Apple has seen its share of the smartwatch market crumble.
Photo: Ste Smith/Cult of Mac

Apple Watch shipments declined a staggering 71.6 percent this summer, according to IDC, with Apple shifting just 1.1 million units during the third quarter. During the same period last year, the company sold an estimated 3.9 million units.

Weary of your wearable? Sell it to us!

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broken wearables buyback
It's time to turn tour trashed wearables into cash.
Illustration: Ste Smith/Cult of Mac

Ever open the drawer and go, “Oh yeah. I own a Jawbone UP”? It’s easy to forget about an old fitness tracker or smartwatch you’ve got stashed away, but the Cult of Mac buyback program makes rediscovering an unused wearable more like finding a forgotten wad of cash.

We’ll give you the best price for your wearables, from shiny Apple Watches to older, well-worn products that most other buyback programs won’t accept. It’s a no-brainer to quickly and easily turn an old, unused wearable into cold, hard cash.