When it comes to people’s spare dollars, Pokémon Go really is taking that “gotta catch ’em all” mantra seriously!
According to a new report by app analytics firm Sensor Tower, Niantic’s still-ultra-popular AR game, which launched in July 2016, has raked in $1 billion in the first 10 months of 2020 alone. Lifetime spending, meanwhile, hit $4.2 billion globally.