10 times Apple learned from massive iPhone mistakes

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iPhone 7 red
iPhone 8 rumors haven't had an impact yet, either.
Photo: Ste Smith/Cult of Mac

iPhone turns 10 It might be the most successful smartphone on the planet, but the iPhone didn’t become what it is today without some failures along the way.

Even before the device made its much-anticipated debut in 2007, Apple overcame big missteps and mistakes. It tried putting iTunes on other phones. It believed we didn’t need native apps. It entered into embarrassing partnerships with big bands.

As Cult of Mac looks back over the iPhone’s history to celebrate the device’s 10th anniversary, in collaboration with Wired UK, 10 big failures stick out like a sore thumb.

How iPhone 7 and 7 Plus stack up against the hottest Androids

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iPhone 7 colors
iPhone 7 is here, but is it the best smartphone?
Photo: Apple

Now that the iPhone 7 and iPhone 7 Plus are official, you’re probably wondering whether you should make one of them your next smartphone.

Before making your decision, find out how they stack up against the hottest Androids — such as the Galaxy S7, and Galaxy Note 7, the new LG V20, and the affordable OnePlus 3 — right here.

Google is finally making its own iPhone rival

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The official Google phone is coming.
The official Google phone is coming.
Photo: Google

Apple and Google are set to face-off as direct competitors in the smartphone wars later this year, according to a new report that claims the search-engine giant is finally preparing to make its own smartphone hardware.

Google has offered a “pure” Android experience for years with its lineup of Nexus phones made by the likes Motorola, LG and Huawei. However, it appears that the company is ready to tighten its control of the Android platform by going toe-to-toe with iPhone by making its own handset.

Watch iPhones die slowly in Droid Turbo 2 torture-porn ad

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watch-iphones-die-slowly-in-droid-turbo-2-torture-porn-ad-image-cultofandroidcomwp-contentuploads201510Droid-Turbo-2-shatterproof-ad-jpg
An unknown number of smartphones died in the making of this ad.
Photo: Motorola
An unknown number of smartphones died in the making of this ad. Photo: Motorola
An unknown number of smartphones died in the making of this ad. Photo: Motorola

Maybe you know this sickening feeling: Your smartphone slips from your hand and starts its descent toward the ground. If you’re standing in an asphalt parking lot or walking down a city sidewalk — and you don’t have your phone protected in a life-preserving case — you know what happens next.

Time seems to stand still as the phone falls toward earth. Then … Impact. Shattering glass. And a horrifying glimpse at the damage done.

Apple named coolest wearables brand over Samsung, Rolex, Ralph Lauren

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As smartwatches grow in popularity, the Apple Watch will continue to be the hands-on - or wrist-on - favorite.
As smartwatches grow in popularity, the Apple Watch will continue to be the hands-on - or wrist-on - favorite.
Photo: Apple
Apple Watch is the coolest wearable yet, apparently. Photo: Apple
Apple Watch is the coolest wearable yet, apparently. Photo: Apple

Apple Watch is by far the most successful smartwatch to date in terms of sales, so perhaps it’s no surprise that Apple has been voted the “coolest wearables brand” by smartphone users.

The Cupertino company not only beat technology rivals like Samsung and LG to the top of the list, but also high-end watchmakers and fashion brands like TAG Heuer, Rolex, and Ralph Lauren.

iPhone 6s can’t topple the latest Androids in expert camera tests

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Apple brings carrier billing for app purchases to Germany.
Apple brings carrier billing for app purchases to Germany.
Photo: Cult of Mac
iPhone no longer offers the best smartphoe camera. Photo: Killian Bell/Cult of Android
iPhone no longer offers the best smartphoe camera. Photo: Killian Bell/Cult of Android

Apple’s new iPhone 6s and iPhone 6s Plus may be packing its best iSight camera yet, but it’s not good enough to topple the latest Android devices.

In DxOMark’s expert camera tests, Apple’s latest smartphones achieve a score of 82, which is five points less than the current mobile leader, Sony’s Xperia Z5.

How Microsoft’s ambitious new Lumia 950 phones compare to rivals

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Windows 10 Mobile
Windows phones could be about to make a comeback.
Photo: Microsoft
Could you fall in love with a Lumia? Photo: Microsoft
Could you fall in love with a Lumia? Photo: Microsoft

Microsoft’s new Lumia 950 and Lumia 950 XL have arrived, with high-end specifications, iris recognition technology, and the latest Windows 10 software. But do they have what it takes to persuade you to give up Android or iOS?

Find out in our in-depth comparison below.