Former design chief Jony Ive today disappeared from Apple’s leadership page after leaving Cupertino.

Ive joined Apple in 1992 and led its design team from 1996. He is credited for helping rescue the company from the brink of bankruptcy with a slew of iconic products.

It’s not quite the end of Ive’s relationship with Apple, however. His own design company, LoveFrom, will hold the iPhone-maker as one of its primary clients.

News that Jony Ive is leaving Apple to start his own design company is rocking the tech world this afternoon. Apple has already signed up to be the first client for Ive’s design firm called LoveFrom.

In a new interview discussing his departure from Apple, Ive explained how Apple co-founder Steve Jobs helped inspire the name for his new company.

Want to show your Apple-loving significant other that you really care about them? If so — and you happen to have $150,000-$250,000 at your disposal — you might want to participate in a new Sotheby’s auction for a diamond ring designed by none other than Sir Jony Ive and BFF Marc Newson.

The one-of-a-kind ring was designed to raise money for (RED), a charity that raises money to fight HIV and AIDS in Africa. Over the years, Apple has raised millions of dollars for the charity — and Ive has had the chance to design one-off objects such as minimalist desks in the process.

Jony Ive’s BFF Marc Newson may have played a role in the design of the Apple Watch, but he’s now turned his attentions to designing an entirely new timepiece. Although this isn’t one that you’ll be wearing on your wrist!

Instead, it’s a $12,000 limited edition hourglass, designed for the world’s leading online wristwatch magazine, Hodinkee. Check it out below.

The new PRODUCT(RED) iPhone is the latest limited-edition Apple product to turn a crimson paint job into a pile of green, all for a worthy charity.

Apple got involved 11 years ago with The Global Fund to benefit AIDS programs in Africa. In that time, Apple has raised millions of dollars for the charity — and released some pretty sweet special-edition products to boot.

Here are our picks for the best Apple PRODUCT(RED) products (plus, the absolute worst of all time).

Jony Ive’s vision for Apple stores includes plenty of live trees, so who can be surprised that the “Christmas tree” he and BFF Marc Newson designed for a swank British hotel turned out to be a minimalist fir with not a bauble in sight?

Unusual as it is, Ive and Newson’s creation is far from the most offbeat reimagining of festive firs in Claridge’s history. Check out previous Claridge’s Christmas trees, which range from truly ostentatious to totally bizarre.

Jony Ive certainly can’t be accused of not applying his minimalist mantra to every aspect of life.

Having previously been announced as the co-designer (with BFF Marc Newson) of the Christmas tree at London’s famous Claridge’s hotel, Ive’s creation was unveiled over the weekend, and — surprise — it’s a plain tree with no decorations, set on a white background.

Really, were we expecting anything different?

iPhone sales in China might tank once Trump takes over the Oval Office, but late-night TV host Bill Maher has a brilliant product idea that could be Apple’s next big hit.

“It’s now liberals’ turn to become doomsday prepping gun nuts, they just need survival products tailored to our lifestyle,” he said during the most recent Real Time With Bill Maher. To get liberals to love guns, Maher suggests Apple make one called the “Apple iDefender.”

Watch the funny segment below:

Jony Ive might have his hands full with, you know, being the top designer for the world’s most-admired company, but he’s taking a bit of time out of his busy schedule to team up with BFF Marc Newson to design the Christmas tree at London’s famous Claridge’s hotel.

While working for Apple alongside good friend Jony Ive on special projects, like the Apple Watch, industrial designer Marc Newson found time to devote his celebrated sensibilities to two very simple objects.

Behold his take on the toaster and the teapot. Simple and clearly fitting for kitchens right now and 100 years from now.